Community Comms 26th Oct First Session Final


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On Monday 26th October Jude Habib ran an opening session at the Media Trust's Community Communications Training Day at Peckham Library. The event was run under the Learning Revolution Festival.

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  • Recap - What is Podcasting and how do they differ from audio online? 9:05 Podcasting – freedom of speech that’s a step too far… or the modern- day pamphleteers? A discussion of the issues outlined in ‘CASE STUDY: NEW TECHNOLOGY, NEW MEDIA – NEW WORLD’ 9:40 Storytelling - Using Audio Creative session to explore ideas and formats for audio, including listen-back to the audio students have found as part of the pre-class homework. Class discussion of what makes compelling audio content and what makes a good/bad podcast. Discussion of how audio features are made. 10:20 Interviewing - Putting your interviewees at their ease
  • So what are the challenges? FEAR - of change, of losing control, of damaging the brand TIME AND RESOURCES – can you commit to something that could add to your already overstacked workload? MONEY – how much is this going to cost? SCARY SENIOR MANAGEMENT – they don’t want it and what they say goes!
  • Community Comms 26th Oct First Session Final

    1. 1. Community Communications Tools for Community Groups Monday 26 th October 2009 Jude, Mark, Eric sounddelivery
    2. 2. Who are we? <ul><li>Between us we’ve got over 23 years of BBC and Commercial experience </li></ul><ul><li>BBC – Social Action Campaigns across the BBC – radio / TV online </li></ul><ul><li>LBC/BBC Radio Cambridgeshire other </li></ul><ul><li>Passionate about communications </li></ul>
    3. 3. <ul><li>sound delivery is a dynamic training production and communications agency. </li></ul><ul><li>Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard. </li></ul><ul><li>Work closely with the Media Trust to deliver practical training </li></ul>
    4. 4. Tools for Community Groups Session overview <ul><li>A shift in the communications landscape </li></ul><ul><li>How do you communicate </li></ul><ul><li>Essential Communications </li></ul><ul><li>Traditional Communications </li></ul><ul><li>Reaching out to new audience using </li></ul><ul><li>Social Media </li></ul><ul><li>Sharing best practice </li></ul>
    5. 5. Who are you trying to reach? <ul><li>Funders </li></ul><ul><li>Donors </li></ul><ul><li>Trustees </li></ul><ul><li>Staff </li></ul><ul><li>Volunteers </li></ul><ul><li>Media </li></ul><ul><li>Partners </li></ul><ul><li>Corporate Sector </li></ul><ul><li>People Who Don’t Know Who You Are </li></ul><ul><li>Global Reach </li></ul><ul><li>…… .. </li></ul>And how are you communicating with them?
    6. 6. One Size Doesn’t Fit all <ul><li>You are all unique </li></ul>
    7. 7. What’s changed?
    8. 8. The Changing Media Climate
    9. 12. What does this mean for us? What skills are required to make an impact? <ul><li>My story of Ring Around Carers </li></ul><ul><li>Disinterest </li></ul><ul><li>Not on government agency </li></ul><ul><li>Why relevant for our audience? </li></ul><ul><li>Challenge to bring the story to life..... </li></ul>
    10. 13. sounddelivery <ul><li>Our own communications mix in no particular order: </li></ul><ul><li>Monthly Enewsletter with relevant info tips etc </li></ul><ul><li>Face to Face – networking </li></ul><ul><li>Building personal relationships for example with journalists via telephone, meeting people for a coffee </li></ul><ul><li>Write occasionally for Third Sector </li></ul><ul><li>Website/which is a blogsite </li></ul><ul><li>Twitter, Facebook Fan page/Group/YouTube/Vimeo </li></ul>
    11. 14. <ul><li>Website/which is a blogsite </li></ul><ul><li>Twitter, Facebook Fan page/Group/YouTube/Vimeo </li></ul><ul><li>Branding overall look and feel colours </li></ul><ul><li>Emails / our email signature </li></ul><ul><li>Database on an excel spreadsheet – split into different categories </li></ul><ul><li>Staff of 2 people pretty much full time and 1 x part time </li></ul>
    12. 15. <ul><li>Peer to Peer support EG </li></ul><ul><li>UK Press List – free forum for PR and journalism professionals </li></ul><ul><li>Charity Web Forum/Yahoo group </li></ul><ul><li>Third Sector Charity PR and Communications Network </li></ul><ul><li>Membership Networks – SEL </li></ul><ul><li>Other: </li></ul><ul><li>Google Alerts </li></ul><ul><li>Events </li></ul>
    13. 16. <ul><li>Communications is a key part of what we do </li></ul><ul><li>and enables us to punch </li></ul><ul><li>above our weight </li></ul><ul><li>We use a mix of traditional/non traditional comms methods </li></ul><ul><li>Most of the ways we communicate are free or low cost </li></ul><ul><li>All you need to decide is the right mix of communications for you </li></ul>
    14. 17. What’s changed? <ul><li>RSS-fed </li></ul><ul><li>You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out. </li></ul>
    15. 18. <ul><li>Its up to you to figure out what the *something* is! </li></ul>These are the tools that allow you to do something
    16. 19. What has changed?
    17. 20. What hasn’t changed?
    18. 21. Challenges
    19. 22. Are you talking their language? <ul><li>It doesn’t matter what type of communications you use </li></ul><ul><li>Content is Key </li></ul><ul><li>Get it right and people will be interested </li></ul><ul><li>Continue to listen/read/subcribe/interact </li></ul><ul><li>Join in the conversation through traditional/non traditional methods </li></ul><ul><li>Get involved – </li></ul><ul><li>Tell their friends </li></ul><ul><li>Find out more about you! </li></ul>
    20. 23. Just because we can… <ul><li>Doesn’t mean we should…. </li></ul>
    21. 24. Tips for creating a successful communications strategy <ul><li>Why? </li></ul><ul><li>What? </li></ul><ul><li>Who? </li></ul><ul><li>Where? </li></ul><ul><li>When? </li></ul><ul><li>...and then how..... </li></ul>
    22. 25. Tips for creating a successful communications strategy <ul><li>Listen to podcasts, audio content, read blogs, explore social networking </li></ul><ul><li>sites, watch vodcasts, read wikis – see what other organisations and </li></ul><ul><li>how they are communicating what they do </li></ul><ul><li>Involve your staff, supporters, volunteers - get their opinions & ideas, </li></ul><ul><li>find out how they want to be communicated with. </li></ul><ul><li>Be yourself - don’t try and copy what’s already out there. Be </li></ul><ul><li>innovative. </li></ul><ul><li>Share the responsibility if a small organisation ask team member </li></ul><ul><li>what they would like to do. </li></ul><ul><li>Create your own comms strategy – taking all factors into consideration </li></ul>
    23. 26. Talk to us throughout the day <ul><li>If you would like these slides or more information, contact </li></ul><ul><li>[email_address] </li></ul><ul><li>For the best communications resources </li></ul><ul><li> </li></ul>