Social Media TOS Crash Course (Redacted #heweb13 presentation)Karine Joly
There is no such thing as the Social Media License Test.
Whether you join Facebook, Twitter, YouTube, Instagram, Pinterest or any other social media platform, you can still check the "I agree" box without reading any of their lengthy terms of service (TOS). Despite all the talk about social media policies in higher education, basic TOS infractions are still common place.
What you don't know as a social media professional can hurt your work, so don't toss the TOS!
In this session, you'll get the CliffNotes version of the major terms any social media professional working in higher education should know and why it's a bad idea to ignore the rules in social media land.
Social Media TOS Crash Course (Redacted #heweb13 presentation)Karine Joly
There is no such thing as the Social Media License Test.
Whether you join Facebook, Twitter, YouTube, Instagram, Pinterest or any other social media platform, you can still check the "I agree" box without reading any of their lengthy terms of service (TOS). Despite all the talk about social media policies in higher education, basic TOS infractions are still common place.
What you don't know as a social media professional can hurt your work, so don't toss the TOS!
In this session, you'll get the CliffNotes version of the major terms any social media professional working in higher education should know and why it's a bad idea to ignore the rules in social media land.
Falling in love (again) with Digital Analytics in Higher Education (PSEWEB 20...Karine Joly
The keynote about digital analytics in higher education I gave in Montreal at PSEWeb 2015 on July 28, 2015: issues, insights, inspirational stories, guiding principles & advice.
Why you should not be a statistic- Ignite CincinnatiBenjamin McCall
Do you allow yourself to be a number or do you distinguish yourself from the pack? This presentation is less about statistics and more about how we allow data to define and confine us!
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Caitlin Krulikowski presented this at ESOMAR 2013 in Boston. Results are based on a probability-based paper survey of American youth. Find out what youth think about and do on Pinterest... See Caitlin's blog post about this presentation here: http://www.forsmarshgroup.com/index.php/blog/post/esomar-pinterest-preview
Going Beyond #Cats, #Bacon and #IceBucketChallengesBryan Willmert
Spoke with a group of people looking to expand their abilities and network. They are seeking the new employment opportunities while also growing in their understanding of social media. This presentation walks them through steps towards greater understanding. Also pointing them towards tips to enhance their experience.
What I've Learned About Online EngagementRyan Ozimek
I've learned quite a bit in the past 14 years working with non-profits about online fundraising. From engagement ladders to building bridges between fundraising tools, it's been a fun ride. Here's 145 slides of goodness packing in a bunch of lessons learned with morsels of actionable tactics and strategies in every bite. Fundraisers and marketers will enjoy as much as techies. Thanks to the Direct Marketing Fundraisers Association for hosting me to present this at their October 10, 2012 meeting in Washington, DC. I hope you enjoy it!
Falling in love (again) with Digital Analytics in Higher Education (PSEWEB 20...Karine Joly
The keynote about digital analytics in higher education I gave in Montreal at PSEWeb 2015 on July 28, 2015: issues, insights, inspirational stories, guiding principles & advice.
Why you should not be a statistic- Ignite CincinnatiBenjamin McCall
Do you allow yourself to be a number or do you distinguish yourself from the pack? This presentation is less about statistics and more about how we allow data to define and confine us!
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Caitlin Krulikowski presented this at ESOMAR 2013 in Boston. Results are based on a probability-based paper survey of American youth. Find out what youth think about and do on Pinterest... See Caitlin's blog post about this presentation here: http://www.forsmarshgroup.com/index.php/blog/post/esomar-pinterest-preview
Going Beyond #Cats, #Bacon and #IceBucketChallengesBryan Willmert
Spoke with a group of people looking to expand their abilities and network. They are seeking the new employment opportunities while also growing in their understanding of social media. This presentation walks them through steps towards greater understanding. Also pointing them towards tips to enhance their experience.
What I've Learned About Online EngagementRyan Ozimek
I've learned quite a bit in the past 14 years working with non-profits about online fundraising. From engagement ladders to building bridges between fundraising tools, it's been a fun ride. Here's 145 slides of goodness packing in a bunch of lessons learned with morsels of actionable tactics and strategies in every bite. Fundraisers and marketers will enjoy as much as techies. Thanks to the Direct Marketing Fundraisers Association for hosting me to present this at their October 10, 2012 meeting in Washington, DC. I hope you enjoy it!
My Social Journey is all about how I came to be offering training and consultancy in Social Media and how it emerged from internal social business systems and technology.
HBA 2012 PRESENTATION - HOW BEAUTY BRANDS SHOULD APPROACH SOCIAL Jamie Cid
This presentation covers examples and a broad outlook of the digital media tools and statistics from 2012.
It includes best practices and social media tools that have been successful for both luxury and mass market niche beauty brands. Examples include a unique look at brand examples such as NARS, Burberry & Bare Escentials.
Brian peters - How buffer generated more than 2,000,000 video views on social...Stukent Inc.
Brian is the Strategic Partnerships Manager at Buffer. He started his marketing career as a social media manager for Cal Poly State University. He is the co-host of one of the top social media marketing podcasts called The Science of Social Media and has grown the podcast to over 100 episodes 1 million downloads.
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
The goal of this presentation is to allow researchers to understand the possibilities of Social Media as a research field on the fields related to NLP/IR/DM.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Similar to École d'été: Web Science and the Mind :UQAM (20)
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
5. Every minute 8-10 months ago:
• 48 hours of video are downloaded on Youtube
• 320 new accounts and 98,000 tweets appear
on Twitter
• 168,000,000 million emails are sent
• 20,000 new posts on Tumblr
• 6,600 photos appear on Flickr
• Over 20% of all websites are
CMS/wordpress/etc…
6. Every minute today:
• 100 hours of video are downloaded on
Youtube
• ??? new accounts and 236,000 tweets appear
on Twitter
• 204,000,000 million emails are sent
• 28,000 new posts on Tumblr
• 1,600 photos appear on Flickr !!! No shit!
12. But…
• Facebook has lost 1.5 million users in Canada
and 6 million in the United States
• Yahoo study: 50% of the content that is read
and shared by humans is produced by only
20, 000 accounts 0.05%
@cgtheoret
24. In a lot of ways “Big Data” is like Oil…
• Can’t be used by consumers unless refined
• More expensive at every step of refinement
@cgtheoret
25. The Market is Producing a plethora of derived
higher value data products
@cgtheoret
26. In a lot of ways “Big Data” is like Oil…
• Difficult and expensive to extract
• Difficult and expensive to store and distribute
• Cheapest in its unrefined form
• More expensive at every step of refinement
• Produces a plethora of derived products
• and it’s actually quite “dirty”!!!!
@cgtheoret
30. 6 factors affect Data Veracity …
1. Accuracy: Is it true?
2. Precision: If true, error margin?
3. Reliability: Is it there all the time?
4. Provenance: Can you trace the source?
5. Fidelity: Did it change from the
source?
6. Permission: Can you use it for the context?
@cgtheoret
42. @cgtheoret
“McKinsey Global Institute
estimated that by 2018
there will be 4 million big
data related positions in
the U.S. that require
quantitative and
analytical skills. However,
there will be a potential
shortfall of 1.5 million
data-savvy managers and
analysts to fill these
positions”
If we look at the relationships of what people are saying we can start to spot memes… memes are proto-ideas that are taking shape in society
With enough of these we can cleary see the connections and patterns in the chaos, we can actually start to measure the « zeitgeist »
So that everyone with a social sciences degree with these tools will be able to see new connexions and play a vital role in exploring the largest human behavior dataset we have ever reated….
Our current understaning of human behavior is based on surveys, polls that try to use people’s race, gender, religion, age and income to classify their behavior….
But with the social graph we can address people by their passions, their interests, we just have to be able to exploit and understand the interest graph
Initially the people who can do this are being called « social data scientists » this is a brand new field… there isn’t really a name yet… I prefer to call them Anthropomant people… because the understanding of human behaior that we have from fields such as Sociology, poli sci, semiotics, history, anthropolgy are essential to intepreting this mass of social data….
Initially the people who can do this are being called « social data scientists » this is a brand new field… there isn’t really a name yet… I prefer to call them Anthropomant people… because the understanding of human behaior that we have from fields such as Sociology, poli sci, semiotics, history, anthropolgy are essential to intepreting this mass of social data….
Initially the people who can do this are being called « social data scientists » this is a brand new field… there isn’t really a name yet… I prefer to call them Anthropomant people… because the understanding of human behaior that we have from fields such as Sociology, poli sci, semiotics, history, anthropolgy are essential to intepreting this mass of social data….
The good news is that all of the hard stuff is now being coded by teams of engineers….