G+ Local -‐ Op,miza,on Approach for Hotels -‐ By Emilie Alba @em_nicolas June 7th, 2012
Google + Local … Ø Connects people on G+ to local businesses Ø Adds a social func,onality to Maps & Places Ø Improves your ranking in Google Search 3 reasons for hoteliers to op,mize their Google accounts ! (See also Google : a Marke,ng Partner for Hoteliers, April 2012)
G+ Local is integrated into GOOGLE SEARCH … many reviews + good ra,ngs will improve your ranking
Google + Local is integrated into GOOGLE MAPS Links towards G+ Page … Now, hotel guests have twice as much chance of being redirected on the G+ Page of your hotel before visi,ng your website.
Google + Local is integrated into MOBILE – on Android Phones … It will integrated on iOS Phones in the months ahead Source hXp://goo.gl/B7Ugh
Accessible from the “Local” tab on G+ Displays Zagat’s Ra,ngs + Reviews
Google’s launch of Google + Local is the opportunity to update your Google Places Lis,ngs* Some ,ps next slides… *Hoteliers can bring modiﬁca,ons on “Google + Local” via their “Google Places” account.
5 Basic Tips 1-‐ Correctly spell the name of your hotel 2-‐ Display a complete address with no abbrevia,on 3-‐ Provide a link towards your website 4-‐ Choose the right key words in the “categories” sec,on 5-‐ Describe your hotel with the key words used in your website
2 Essen.al Tips Ø Upload PHOTOS in all the available spaces. Ø Encourage customers to post REVIEWS • Hotels including Restaurant should make FOOD, DECOR, SERVICE memorable. • Value Zagat but also all the other review sites your customers are used to, because they all appear on G+ Local. PHOTOS + REVIEWS are highly valued by Google + Local
1 Addi.onal Tip Consult your online COMPETITORS’* G+ Local and G+ page and pay aXen,on to: Ø The quality and themes of the photos they upload Ø The reviews and ra,ngs they collected Ø The business informa,on they provide * “Similar Places” are men,oned at the boXom of your page
Last recommenda,ons… 1-‐ Be strategic on your G+ Page Ø Your customers might become familiar with it soon Ø Be aware of Google trends to constantly adapt your business 2-‐ Beware OTAs Ø In your business introduc.on put a link towards -‐ the website where you can get direct bookings -‐ your Facebook & TwiEer account
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