1. G+
Local
-­‐
Op,miza,on
Approach
for
Hotels
-­‐
By
Emilie
Alba
@em_nicolas
June
7th,
2012

2. Google
+
Local
…
Ø
Connects
people
on
G+
to
local
businesses
Ø
Adds
a
social
func,onality
to
Maps
&
Places
Ø
Improves
your
ranking
in
Google
Search
3
reasons
for
hoteliers
to
op,mize
their
Google
accounts
!
(See
also
Google
:
a
Marke,ng
Partner
for
Hoteliers,
April
2012)

3. G+
Local
is
integrated
into
GOOGLE
SEARCH
…
many
reviews
+
good
ra,ngs
will
improve
your
ranking

4. Google
+
Local
is
integrated
into
GOOGLE
MAPS
Links
towards
G+
Page
…
Now,
hotel
guests
have
twice
as
much
chance
of
being
redirected
on
the
G+
Page
of
your
hotel
before
visi,ng
your
website.

5. Google
+
Local
is
integrated
into
MOBILE
–
on
Android
Phones
…
It
will
integrated
on
iOS
Phones
in
the
months
ahead
Source
hXp://goo.gl/B7Ugh

6. Accessible
from
the
“Local”
tab
on
G+
Displays
Zagat’s
Ra,ngs
+
Reviews

7. Google’s
launch
of
Google
+
Local
is
the
opportunity
to
update
your
Google
Places
Lis,ngs*
Some
,ps
next
slides…
*Hoteliers
can
bring
modifica,ons
on
“Google
+
Local”
via
their
“Google
Places”
account.

8. 5
Basic
Tips
1-­‐
Correctly
spell
the
name
of
your
hotel
2-­‐
Display
a
complete
address
with
no
abbrevia,on
3-­‐
Provide
a
link
towards
your
website
4-­‐
Choose
the
right
key
words
in
the
“categories”
sec,on
5-­‐
Describe
your
hotel
with
the
key
words
used
in
your
website

9. 2
Essen.al
Tips
Ø Upload
PHOTOS
in
all
the
available
spaces.
Ø Encourage
customers
to
post
REVIEWS
• Hotels
including
Restaurant
should
make
FOOD,
DECOR,
SERVICE
memorable.
• Value
Zagat
but
also
all
the
other
review
sites
your
customers
are
used
to,
because
they
all
appear
on
G+
Local.
PHOTOS
+
REVIEWS
are
highly
valued
by
Google
+
Local

10. 1
Addi.onal
Tip
Consult
your
online
COMPETITORS’*
G+
Local
and
G+
page
and
pay
aXen,on
to:
Ø The
quality
and
themes
of
the
photos
they
upload
Ø The
reviews
and
ra,ngs
they
collected
Ø The
business
informa,on
they
provide
*
“Similar
Places”
are
men,oned
at
the
boXom
of
your
page

11. Last
recommenda,ons…
1-­‐
Be
strategic
on
your
G+
Page
Ø Your
customers
might
become
familiar
with
it
soon
Ø Be
aware
of
Google
trends
to
constantly
adapt
your
business
2-­‐
Beware
OTAs
Ø In
your
business
introduc.on
put
a
link
towards
-­‐
the
website
where
you
can
get
direct
bookings
-­‐
your
Facebook
&
TwiEer
account

12. Follow
Us
@futuremkrs
hXp://www.facebook.com/futuremakersparis
hXp://futuremakers-­‐thinktank.tumblr.com/