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Brandon Smithwick ∙ Charlotte, NC ∙ 517-819-9678 ∙ Brandon.Smithwick1@gmail.com
Ecommerce Manager
∙ Digital Marketer ∙ Inbound Certified ∙ Recent MBA Graduate
LinkedIn: http://www.linkedin.com/in/brandonsmithwick
Career Highlights and Accomplishments
 Active participant with Marriott Digital Franchise Committee and The National Society of
Leadership and Success (NSLS)
 Achieved National Engaged Leadership award with NSLS
 Utilized Google Analytics, Facebook ads and Google Adwords to increase revenue
 Developed my own e-commerce website, implemented own marketing promotions, acquired
shipper/product warehouse and setup credit card processing
 Applied knowledge of Google+, Facebook, Facebook Pages for business to help clients
achieve branding and revenue goals
 Used skills involving Photoshop/Dreamweaver/HTML to help complete client requests when IT
department needed additional help
 Employee of the Year 2013 – Valet Interactive
EDUCATION
Master of Business Administration August 2015
Specialization: Internet Marketing – 3.6 GPA
Southern New Hampshire University– Manchester, New Hampshire
Bachelor of Science Business Administration May 2011
Specialization: Ecommerce/Marketing
Deans List Summer 2011
Ferris State University– Big Rapids, MI
Certifications
Social Media Marketing June 2016
Hootsuite
Inbound Marketing March 2015
Hubspot
SEO Copywriting August 2014
Success Works
PROFESSIONAL EXPERIENCE
Sree Hotels – Charlotte, North Carolina December 2014 – Present
Ecommerce Manager
 Leads and executes all e-commerce initiatives for 20 hotel properties
 Analyzes reporting metrics for performance and making enhancements to achieve higher ROI;
web traffic, ad performance, revenue increase

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 Facilitates website projects from start to finish to increase revenue incrementally by 20%+
 Performs keyword research and implements within website copy and 3rd
party sites
 Monitors search trends in organic search using Google Search Console/Google Analytics
 Optimizes title and meta descriptions
 Frequently checks all images for optimization with proper alt tag labeling
 Implements proper H1 and H2’s as applicable
Valet Interactive – Plano, Texas April 2012 – November 2014
Senior Digital Marketing Manager – Hospitality/Travel
 Maintained 45 hotel accounts including limited, full service, resorts and independent properties
in project manager role
 Worked closely with SEO team when implementing 301’s and 302’s as applicable
 Educated clients on the importance of implementing Schema, conversion differences with
brand vs. non-brand keywords and advantage of running PPC ads to help increase CTR on
organic searches
 Reviewed and curated keyword lists using Google’s Keyword Planner to target appropriate
phrases in website copy
 Used Screaming Frog to identify broken links/various documents within site and SEO Moz to
discover new linking opportunities amongst competition
 Implemented link building tactics, edited/wrote title/meta descriptions and page content to
maximize on page conversion
 Setup/managed Facebook ads/Google AdWords campaigns to target special offers by sending
hotel guest to a specific landing page to achieve high conversion average of 2:1 return
 Covered campaign/website performance with client by phone call to discuss results and
opportunities with SEO to increase traffic/conversion
 Assisted web development team with new/existing websites
 Trained new team members on web analytics, SEO, Email Marketing, Social Media, Keyword
Research, Google Adwords
Classroom Experience
Ferris State University Fall 2010
Business 499
 Head captain over team of 4 team members
 Team came in 2nd out of 8 teams
 Team ran company making marketing, R&D, production, and financial decisions
 Coordinated communications amongst team members