This practice is about how to select the appropriate mode of working for the design of each aspect or part of a product or a service. This first step of design that often is solved unconsciously in the companies is determinant for its success. There are different approaches to how the things are done considering its creation and design, that may be combined in order to find the best "working model".

1. 1 / 30jm.monguet@upc.edu huntingmammoths.net
ddi/1. Practice
Identität
Modes of design.
Josep Mª Monguet
Invictus, 2009

2. 2 / 30jm.monguet@upc.edu huntingmammoths.net
Note.
Ontology of design. Domains and
categories

3. 3 / 30jm.monguet@upc.edu huntingmammoths.net
Domains and Categories of Design

4. 4 / 30jm.monguet@upc.edu huntingmammoths.net
Domains of design

5. 5 / 30jm.monguet@upc.edu huntingmammoths.net
Thinking Acting Being
Transforming
Leading
Learning
Domains of Design
Transcendence of work
Improving
the world
Improving
ourselves

6. 6 / 30jm.monguet@upc.edu huntingmammoths.net
Doing
From facilitating the
collaboration to
creating new things
that transforms
environement
Thinking Acting Being
Transforming
Leading
Learning
Domains of Design
How are things done?

7. 7 / 30jm.monguet@upc.edu huntingmammoths.net
Feeling
From awareness to identity
Thinking Acting Being
Domains of Design
Why things are done?
Transforming
Leading
Learning

8. 8 / 30jm.monguet@upc.edu huntingmammoths.net
Transforming
Leading
Learning
Cross-
disciplinary
practices Thinking Acting Being
Domains of Design
Improving the world

9. 9 / 30jm.monguet@upc.edu huntingmammoths.net
Transforming
Leading
Learning
In work
People who have different training and
learn from one each other.
Cross-
disciplinary
practices
Awareness Engagement Identity
Thinking Acting Being
Domains of Design
Improving the world

10. 10 / 30jm.monguet@upc.edu huntingmammoths.net
Transforming
Leading
creativity design
... to enable synergies for the best
outcome.
Learning
In work
People who have different training and
learn from one each other.
Cross-
disciplinary
practices
Awareness Engagement Identity
Thinking Acting Being
Domains of Design
Improving the world

11. 11 / 30jm.monguet@upc.edu huntingmammoths.net
Transforming
environment
… changing the way things work and/or
proposing new options.
Leading
creativity design
... to enable synergies for the best
outcome.
Learning
In work
People who have different training and
learn from one each other.
Cross-
disciplinary
practices
Awareness Engagement Identity
Thinking Acting Being
Domains of Design
Improving the world

12. 12 / 30jm.monguet@upc.edu huntingmammoths.net
Transforming
environment
Consciousness
of each phase
and step of the
design process.
Willingness of
involvement
and
commitment.
Feelings of
passion,
happiness and
transcendence
of work.
Leading
creativity design
Learning
In work
Cross-
disciplinary
practices
Awareness Engagement Identity
Thinking Acting Being
Domains of Design
Improving the world

13. 13 / 30jm.monguet@upc.edu huntingmammoths.net
Categories of design

14. 14 / 30jm.monguet@upc.edu huntingmammoths.net
5. Directed Creative
Exploration
1. Evidence
Based Design
6. Freedom
3. Translational
Design
4. Personal
Synthesis
2. Intentional
progression
Categories of design
Thinking Acting Being
Different ways of designing?
Transforming
Leading
Learning

15. 15 / 30jm.monguet@upc.edu huntingmammoths.net
1. Evidence
Based Design
Transforming
Leading
Learning
Thinking Acting Being
Categories of design
Evidence Based Design

16. 16 / 30jm.monguet@upc.edu huntingmammoths.net
Da Vinci
Categories of design
Evidence Based Design

17. 17 / 30jm.monguet@upc.edu huntingmammoths.net
1. Evidence
Based Design
2. Intentional
progression
Thinking Acting Being
Transforming
Leading
Learning
Categories of design
Intentional progression

18. 18 / 30jm.monguet@upc.edu huntingmammoths.net
Interactive TV (Smart TV)
Categories of design
Intentional progression

19. 19 / 30jm.monguet@upc.edu huntingmammoths.net
1. Evidence
Based Design
3. Translational
Design 2. Intentional
progression
Thinking Acting Being
Transforming
Leading
Learning
Categories of design
Translational design

20. 20 / 30jm.monguet@upc.edu huntingmammoths.net
Smart Cities
Categories of design
Translational design

21. 21 / 30jm.monguet@upc.edu huntingmammoths.net
1. Evidence
Based Design
3. Translational
Design
4. Personal
Synthesis
2. Intentional
progression
Thinking Acting Being
Transforming
Leading
Learning
Categories of design
Personal synthesis

22. 22 / 30jm.monguet@upc.edu huntingmammoths.net
Philip Starck
Categories of design
Personal synthesis

23. 23 / 30jm.monguet@upc.edu huntingmammoths.net
3. Translational
Design
4. Personal
Synthesis
1. Evidence
Based Design
2. Intentional
progression
5. Directed Creative
Exploration
Thinking Acting Being
Transforming
Leading
Learning
Categories of design
Directed creative exploration

24. 24 / 30jm.monguet@upc.edu huntingmammoths.net
Electrolux
Categories of design
Directed creative exploration

25. 25 / 30jm.monguet@upc.edu huntingmammoths.net
5. Directed Creative
Exploration
1. Evidence
Based Design
6. Freedom
3. Translational
Design
4. Personal
Synthesis
2. Intentional
progression
Thinking Acting Being
Transforming
Leading
Learning
Categories of design
Directed creative exploration

26. 26 / 30jm.monguet@upc.edu huntingmammoths.net
Amazon
Categories of design
Freedom

27. 27 / 30jm.monguet@upc.edu huntingmammoths.net
To do’s.
Modes of design.

28. 28 / 30jm.monguet@upc.edu huntingmammoths.net
Learning how to select the best working
strategy for a particular design task.
To take profit of this practice you have to understand the theoretical concepts and to
consider how ontology of design may affect your capacity to be a good designer.
This practice is about:

29. 29 / 30jm.monguet@upc.edu huntingmammoths.net
To be able to select a category of design as
an appropriate mode of working for each
part (item) of a product or a service.
+ Understand different approaches to work, and how
the things are done considering its creation and/or
design.
+ Understand the model of the six categories of design
Objectives of the practice:

30. 30 / 30jm.monguet@upc.edu huntingmammoths.net
Take-off
Organising design Executing
Concept
41 2 3
Items Category Planning Model
Identification
of Items or
parts to be
designed.
Selection of
the most
appropriated
category for
each item.
Planning
application of
the selected
design
categories.
Critical
discussion
about the
model.
To do’s

31. 31 / 30jm.monguet@upc.edu huntingmammoths.net
Take-off
Organising design Executing
Concept
41 2 3
Items Category Planning Model
Case: Production of a business simulation game.
Game strategy
Content
Graphic design
…
TD (& F)
DCE (& EBD)
PS (&IP)
Focus group
Shared writing
Proposals
Looking for new
categories…
To do’s

32. 32 / 30jm.monguet@upc.edu huntingmammoths.net
Identification of Items or parts to be designed
Items Description
To do 1. Items

33. 33 / 30jm.monguet@upc.edu huntingmammoths.net
Selection of the appropriated category for each item
To do 2. Category
Item Main category Complementary category

34. 34 / 30jm.monguet@upc.edu huntingmammoths.net
Planning application of the selected design categories.
To do 3. Planning
Item Categories Activity

35. 35 / 30jm.monguet@upc.edu huntingmammoths.net
Critical discussion about the model.
To do 4 “Concept”. Enhancing
Limitations of the model New proposals

36. 36 / 30jm.monguet@upc.edu huntingmammoths.net