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Creativity @Google
ADC*E
1st European Creativity Festival
Barcelona, November 2014
@felipesanjuan
GOOGLE IS NOT A CONVENTIONAL COMPANY.
WE DO NOT INTEND TO BECOME ONE.
Innovation can’t be ordained.
However, you can create an environment where it
will evolve organically
10X THINKING
TEAM WORK
FOCUS ON THE USER
FREEDOM
[Search]
STIMULUS Second moment of TruthFirst moment of Truth
Nuevo modelo mentalWin the moments that matter.
[Search]
STIMULUS Second moment of TruthFirst moment of Truth
Nuevo modelo mentalWin the moments that matter.
98%
37%
1%
Spending more to engage less...
72% of Spaniards use their
mobile while watching TV 29% of Spaniards have been on
tablets while watching TV
61% 80% of onl...
THANK YOU!
Felipe San Juan,
Head of Creative Agencies Spain
felipesanjuan@google.com
@felipesanjuan
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
CREATIVITY AT GOOGLE
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CREATIVITY AT GOOGLE

Presentation at 1st European Creativity Festival "Re-Designing Europe", November 2014, Barcelona

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CREATIVITY AT GOOGLE

  1. 1. Creativity @Google ADC*E 1st European Creativity Festival Barcelona, November 2014 @felipesanjuan
  2. 2. GOOGLE IS NOT A CONVENTIONAL COMPANY. WE DO NOT INTEND TO BECOME ONE.
  3. 3. Innovation can’t be ordained. However, you can create an environment where it will evolve organically
  4. 4. 10X THINKING TEAM WORK FOCUS ON THE USER FREEDOM
  5. 5. [Search] STIMULUS Second moment of TruthFirst moment of Truth Nuevo modelo mentalWin the moments that matter.
  6. 6. [Search] STIMULUS Second moment of TruthFirst moment of Truth Nuevo modelo mentalWin the moments that matter.
  7. 7. 98% 37% 1% Spending more to engage less...
  8. 8. 72% of Spaniards use their mobile while watching TV 29% of Spaniards have been on tablets while watching TV 61% 80% of online Spaniards media multi task watch TV and use the internet at the same time, more than ½ doing so daily WE LIVE IN A WORLD OF ACCELERATING CHOICE
  9. 9. THANK YOU! Felipe San Juan, Head of Creative Agencies Spain felipesanjuan@google.com @felipesanjuan

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