A brief presentation for Net Squared DC on what I'm excited about in 2015 from a digital presence perspective.

1. Why I’m so
optimistic about
2015
Chad Capellman | @chadrem
Digital Strategist, Taoti Creative | chad@taoti.com
Uber Passenger Rating: 4.7
taoti.com | @TaotiCreative

2. About Taoti Creative

3. Things I’m optimistic about
 All devices become same screen size
 No website will ever get hacked again
 Worthwhile projects will get funded
simply because the world needs them
 Viral content will virtually create itself

4. Things I’m optimistic about (cont’d)
 Everyone will love their content
management system
 Content won't take long to migrate
 Everyone abides by brand guidelines
 Everyone will use OUR app(s)
 People are eager to join the discussion

5. Everyone will design for mobile first
 … when they
understand the
flow of
information via
social media
and email
being
consumed on
mobile devices

6. No website will ever get hacked again
 … or at least no one can plead ignorance
after 2014

7. Worthwhile projects will get funded
simply because the world needs them
 … if the projects are accompanied by
clear, compelling stories of their
impact

8. Viral content will virtually create itself
 … when
organizations
understand
they are not
able to
completely
control the
story
Photo credit:
http://yearinreview.hshtags.com/

9. Viral content will virtually create itself

10. Everyone will love their CMS
 … if they can be fair in what they
expect of it

11. Content won't take long to migrate
 … if you’re willing to prune and merge
during the redesign process

12. Everyone abides by brand guidelines
 … when
they
understand
that it’s all
you have
when your
content is
released
into the
wild.

13. Everyone will use OUR app(s)
 … if your app(s) are
repetitive and
indispensable and
offer something that
a responsive/mobile
website can’t match

14. People are eager to join the discussion
 … if the discussion is happening where
they already are

15. And if nothing else …
 … at least you don’t have her task