1400 omma social kevin arrix

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1400 omma social kevin arrix

  1. 1. September 2011 ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  2. 2. September 2011 Watch TV, Get Rewards The first rewards program for people who love TV. ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  3. 3. September 2011 How Does it Work? 1. Tap the App 2. Audio Fingerprint 3.Confirms to check into your matches with shows in and checks you favorite shows data center into the show +60 6. Redeem 5. Play, Share & Discover 4. Rewards points and get shows with friends and you points for real rewards engage with brands watching shows 3 Proprietary  and  Confiden/al  Informa/on  of  Viggle,  Inc.Tuesday, May 15, 2012
  4. 4. September 2011 Viggle Promotion for Olympics The Viggle Editorial and Marketing teams are developing a program for the 2012 Olympic games around driving live tune-in & engagement, social sharing and gamification. Each program will allow Viggle users to earn points for real rewards during the 12-day broadcast. Viggle will also drive user awareness for the Olympics program through its digital and social channels. ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  5. 5. September 2011 Delivering on Samsung’s Objectives Viggle will build and implement a fully integrated media package that delivers on Samsung’s objectives during the Olympic games: • Reinforce Samsung’s position as official Olympic sponsor • Drive social engagement and activation • Increase awareness and sales of Samsung product Viggle will help drive Samsung’s KPIs through: • targeted media • engagement via Viggle points and gamification • editorial integration • drive to retail ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  6. 6. September 2011 Targeted Media Check-in Takeover What’s On Video Rotation Slider Engagement Targeted ad units can serve by genre, day- part, age, gender or DMA Check-in Takeover What’s On Video Slider Engagement Rotation ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  7. 7. September 2011 Engagement - Check-ins Through Viggle points, Viggle users will be incentivized to share their Olympics check-ins through Facebook, Twitter as well as the Viggle social graph. Viggle can also help drive sharing of Samsung content via Viggle Points (gamification). Share within Viggle Social Post on FB ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  8. 8. September 2011 Engagement - Viggle LIVE Viggle will put Samsung in the center of the Olympics action with Viggle’s new cutting-edge live engagement platform, Viggle LIVE. With real- time quizzes, polls, sentiment-meters and ratings, Viggle LIVE is the ultimate platform to drive engagement during an entire broadcast.   Brand Recall Viggle will weave in commercial or brand recall questions throughout the Viggle LIVE game • Commercial content recall questions • Brand affinity questions • Product feature questions What’s On Promotion ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  9. 9. September 2011 Engagement - Viggle LIVE Slider engagement driving Quiz Unit Bonus Points Awarded Set Reminder for to Viggle LIVE Viggle LIVE ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  10. 10. September 2011 Engagement - Gamification Slider Engagement Full Screen HTML 5 Samsung Activation ©2012 Confidential and proprietary. All rights reserved. game OpportunityTuesday, May 15, 2012
  11. 11. September 2011 Editorial Integration Samsung’s Olympic content can come to life within Viggle’s Olympic show pages. Custom content will be fully integrated within organic Olympics editorial content. Custom links can include: • Games • Branded content • Product slideshows • Sponsored Athlete sports profiles Show Page w/Custom Content Links ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  12. 12. September 2011 Drive to Retail - Viggle Rewards Viggle can feature one of Samsung’s top retail partners in rewards offerings as a Viggle Deal of the Day to drive users in- store during the Olympic games. Featured Reward ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  13. 13. September 2011 Drive to Retail - Mobile Coupon Samsung can reward top Olympic fans with valuable mobile coupon to redeem at top Samsung retail partner(s). Slider Engagement Mobile Coupon Additional Activation ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  14. 14. September 2011 The Opportunity for Samsung Samsung & Viggle Custom Olympic Program elements • Targeted media • Tailored engagements leveraged through Viggle Points & custom games • Editorial integration via custom show page content links • Custom rewards & mobile coupon engagements to drive retail sales and product awareness Package cost: More than $100K   ©2012 Confidential and proprietary. All rights reserved.Tuesday, May 15, 2012
  15. 15. Thank you.Tuesday, May 15, 2012

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