Download to read offline
![Smartphone Ownership
• USA 114 million (Jul 2012) [Source: comScore]
• UK 23.3 million (Apr 2012) [Source: comScore]
• Canada 10.3 million (Jul 2012) [Source: comScore]
• Australia 8.8 million (Feb 2012) [Source: Telsyte]](https://image.slidesharecdn.com/makemeabetterperson-121027064044-phpapp02/85/Make-Me-a-Better-Person-3-320.jpg)
![Smartphone Statistics
USA UK Canada Australia
Agree with the statement:
My smartphone provides
60% 55% 53% 52%
me with the answer to my
questions quickly when I
need an immediate answer
The average number of
apps installed on your
11.5 8.9 9.8 9.9
smartphone that you have
actively used in the last 30
days
[Source: Our Mobile Planet]](https://image.slidesharecdn.com/makemeabetterperson-121027064044-phpapp02/85/Make-Me-a-Better-Person-4-320.jpg)
![The Industry
• Self-Help also called Self-Improvement
or Personal Development
• Worth an estimated $11.17 billion* per
year in the USA alone [*Source: Marketdata Enterprises]
Sales in USA 2011 earnings
Books $776 million*
Audio $455 million*](https://image.slidesharecdn.com/makemeabetterperson-121027064044-phpapp02/85/Make-Me-a-Better-Person-5-320.jpg)
Uploaded byteamdownunder
Make Me a Better Person
The document discusses the self-help smartphone app market, highlighting statistics on smartphone ownership and user engagement in the USA, UK, Canada, and Australia. It estimates the self-improvement industry to be worth $11.17 billion annually in the USA, detailing major competitors and app ratings. The app 'smil.et' offers intuitive design, mood feedback, and progress tracking to enhance personal development.
Make Me a Better Person
- 1. Make Me aBetter Person
- 2. Customer Market • Smartphoneusers • English speaking • Aged 25 – 50
- 3. Smartphone Ownership • USA 114 million (Jul 2012) [Source: comScore] • UK 23.3 million (Apr 2012) [Source: comScore] • Canada 10.3 million (Jul 2012) [Source: comScore] • Australia 8.8 million (Feb 2012) [Source: Telsyte]
- 4. Smartphone Statistics USA UK Canada Australia Agree with the statement: My smartphone provides 60% 55% 53% 52% me with the answer to my questions quickly when I need an immediate answer The average number of apps installed on your 11.5 8.9 9.8 9.9 smartphone that you have actively used in the last 30 days [Source: Our Mobile Planet]
- 5. The Industry • Self-Helpalso called Self-Improvement or Personal Development • Worth an estimated $11.17 billion* per year in the USA alone [*Source: Marketdata Enterprises] Sales in USA 2011 earnings Books $776 million* Audio $455 million*
- 6. Industry Heavy-weights Estimated Net Worth Oprah Winfrey $2.7 billion Anthony Robbins $480 million Deepak Chopra $80 million Rhonda Byrne $60 million Bryan Tracy $15 million
- 7. Competitors – PopularApps User Rating App Price Rating Volume The Habit Factor $7.49 3 89 iZen Garden $4.49 4 28 Gratitude Journal $0.99 3.5 355 Live Happy $0.99 3 60 MyinstantCOACH Free 2.5 32
- 8. Competitors - Developers Total Number of Self- Developer Help Apps Produced DSRTech Inc 28 WorldLink Inc 30 Divinti Publishing Ltd 33 Michael Schneider 34 Oceanhouse Media 45
- 9. Channels • Apple iTunes (itunes.apple.com) • Google Play (play.google.com) • Amazon Appstore (amazon.com) • Samsung Apps (samsungapps.com) • App Trading (apptrading.com) • Sell My App (sellmyapp.com)
- 10. UVP • Providing positivesupport in the moment when it’s needed most • Increasing individual potential with uplifting & inspirational feedback • Tools for the ‘Quantified Self’ – self knowledge and improvement through numbers
- 11. What is Smil.et? • Self-Help Smartphone App • Intuitive design - easy to use • Uses gestures, voice & touch sensing • Mood/bio-feedback • Internet & social networks enabled • Progress reports & charting
- 12. Learn More Discover Smil.ettoday… http://youtu.be/befgz6C_zF A