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Team Down Under - Assignment 2: Technology Entrepreneurship Commercial Venture Lab 2012. Make Me a Better Person - Self-Help mobile app development - Smil.et

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Make Me a Better Person
Customer Market • Smartphone users • English speaking • Aged 25 – 50
Smartphone Ownership • USA 114 million (Jul 2012) [Source: comScore] • UK 23.3 million (Apr 2012) [Source: comScore] • Canada 10.3 million (Jul 2012) [Source: comScore] • Australia 8.8 million (Feb 2012) [Source: Telsyte]
Smartphone Statistics USA UK Canada Australia Agree with the statement: My smartphone provides 60% 55% 53% 52% me with the answer to my questions quickly when I need an immediate answer The average number of apps installed on your 11.5 8.9 9.8 9.9 smartphone that you have actively used in the last 30 days [Source: Our Mobile Planet]
The Industry • Self-Help also called Self-Improvement or Personal Development • Worth an estimated $11.17 billion* per year in the USA alone [*Source: Marketdata Enterprises] Sales in USA 2011 earnings Books $776 million* Audio $455 million*
Industry Heavy-weights Estimated Net Worth Oprah Winfrey $2.7 billion Anthony Robbins $480 million Deepak Chopra $80 million Rhonda Byrne $60 million Bryan Tracy $15 million
Competitors – Popular Apps User Rating App Price Rating Volume The Habit Factor $7.49 3 89 iZen Garden $4.49 4 28 Gratitude Journal $0.99 3.5 355 Live Happy $0.99 3 60 MyinstantCOACH Free 2.5 32
Competitors - Developers Total Number of Self- Developer Help Apps Produced DSRTech Inc 28 WorldLink Inc 30 Divinti Publishing Ltd 33 Michael Schneider 34 Oceanhouse Media 45
Channels • Apple iTunes (itunes.apple.com) • Google Play (play.google.com) • Amazon Appstore (amazon.com) • Samsung Apps (samsungapps.com) • App Trading (apptrading.com) • Sell My App (sellmyapp.com)
UVP • Providing positive support in the moment when it’s needed most • Increasing individual potential with uplifting & inspirational feedback • Tools for the ‘Quantified Self’ – self knowledge and improvement through numbers
What is Smil.et? • Self-Help Smartphone App • Intuitive design - easy to use • Uses gestures, voice & touch sensing • Mood/bio-feedback • Internet & social networks enabled • Progress reports & charting
Learn More Discover Smil.et today… http://youtu.be/befgz6C_zF A
Make Me a Better Person

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Make Me a Better Person

  • 1. Make Me a Better Person
  • 2. Customer Market • Smartphone users • English speaking • Aged 25 – 50
  • 3. Smartphone Ownership • USA 114 million (Jul 2012) [Source: comScore] • UK 23.3 million (Apr 2012) [Source: comScore] • Canada 10.3 million (Jul 2012) [Source: comScore] • Australia 8.8 million (Feb 2012) [Source: Telsyte]
  • 4. Smartphone Statistics USA UK Canada Australia Agree with the statement: My smartphone provides 60% 55% 53% 52% me with the answer to my questions quickly when I need an immediate answer The average number of apps installed on your 11.5 8.9 9.8 9.9 smartphone that you have actively used in the last 30 days [Source: Our Mobile Planet]
  • 5. The Industry • Self-Help also called Self-Improvement or Personal Development • Worth an estimated $11.17 billion* per year in the USA alone [*Source: Marketdata Enterprises] Sales in USA 2011 earnings Books $776 million* Audio $455 million*
  • 6. Industry Heavy-weights Estimated Net Worth Oprah Winfrey $2.7 billion Anthony Robbins $480 million Deepak Chopra $80 million Rhonda Byrne $60 million Bryan Tracy $15 million
  • 7. Competitors – Popular Apps User Rating App Price Rating Volume The Habit Factor $7.49 3 89 iZen Garden $4.49 4 28 Gratitude Journal $0.99 3.5 355 Live Happy $0.99 3 60 MyinstantCOACH Free 2.5 32
  • 8. Competitors - Developers Total Number of Self- Developer Help Apps Produced DSRTech Inc 28 WorldLink Inc 30 Divinti Publishing Ltd 33 Michael Schneider 34 Oceanhouse Media 45
  • 9. Channels • Apple iTunes (itunes.apple.com) • Google Play (play.google.com) • Amazon Appstore (amazon.com) • Samsung Apps (samsungapps.com) • App Trading (apptrading.com) • Sell My App (sellmyapp.com)
  • 10. UVP • Providing positive support in the moment when it’s needed most • Increasing individual potential with uplifting & inspirational feedback • Tools for the ‘Quantified Self’ – self knowledge and improvement through numbers
  • 11. What is Smil.et? • Self-Help Smartphone App • Intuitive design - easy to use • Uses gestures, voice & touch sensing • Mood/bio-feedback • Internet & social networks enabled • Progress reports & charting
  • 12. Learn More Discover Smil.et today… http://youtu.be/befgz6C_zF A