1. Run the business of
IT
Jonathan Rende
Vice President / General Manager
HP Software
© 2009 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

2. A new world is emerging
Hybrid Consumerization Agility

3. a time of change
Yesterday Today
people P
CO-LOCATED
TEAMS
DISTRIBUTED
TEAMS
process P
WATERFALL AGILE
MAINFRAME
tech P
CLIENT – SERVER
WEB 1.0
COMPOSITE,
WEB 2.0
SaaS, CLOUD,
delivery ON PREMISE
MOBILE

4. everything is a composite application
HP.com GUI HP.com GUI HP.com GUI HP.com GUI
HP.com logic HP.com logic FedEx Shipping Svc Visa Credit Svc
HP.com infra HP.com infra FedEx infra Visa infra

5. composite applications
Process Layer
A new transaction
Web 2.0 Billing SAP Exchange
Screen 1 Screen 2 Screen 3 Screen 4 Screen 5 Screen 6
(Ajax) (Java) (.NET) (Ajax) (Java) (.NET)
Component 1 Component 2 Component 3 Component 4 Component 5 Component 6
(.Net API) (Java API) (web service) (JMS service) (web service) (REST service)

6. HP Software for Applications
Demand /Planning Application Lifecycle Release Operations
CISO Application Security
Proactively Secure applications and continuously monitor for threats and vulnerabilities in production
CIO VP Apps Release Manager VP Ops
Application Application
Application Release
Portfolio Management Application Lifecycle Management Performance
Management
and Governance Management
Modernize the Application Automate reliable high Maintain user experience across
portfolio to take advantage of new technologies, delivery velocity provision & changes all delivery and consumption
Asses, Rationalize and Maintain the and consumption models ensuring function, performance across private & public cloud models for modern composite
Application Portfolio and security for modern composite applications environments applications
VP Apps
Application Data Management
Manage information assets across the entire application lifecycle

7. HP IT PERFORMANCE SUITE
The Portfolio and across the entire application lifecycle
Demand /Planning Application Lifecycle Release Operations
Enterprise Threat & Risk Management
CISO
Acquisitions: Application Security &
Security Event & Information Management
CIO VP Apps Release Manager VP Ops
Application Performance
New Investment: New Release: Management
Application Application Lifecycle
Portfolio Management Management Version 11 New Investment: New Release:
Application Release BSM 9
Management
New Product: Application
Deployment Management
Selective Sourcing & Agile Development, Web
Portfolio Management 2.0, continuous integration
Virtualisation, Cloud, IaaS, PaaS
VP Apps
Application Retirement & Test Data Application Data Archiving
Records Management Management Information Governance , & Protection
Retention & Protection
8
8 ©2010 HP Confidential

8. Application Transformation Integrations
Existing and Planned Integrations between core products
Demand /Planning Application Lifecycle Release Operations
Fortify
Application Security
ArcSight
5
(Application Security Center; Enterprise Security Manager)
Application Security Threats Operations Security Threats
1 2 3 4
Application Application Lifecycle Management Application Release Application
Portfolio Management Management Performance
and Governance ALM Management
Release ARM
APM Planning BAC
Project and
Applications &
App. Portfolio Publishing
release
Infrastructure
planning and planning Masked
analysis Production level
data in Quality AWM
PPM Management Workload
Management
UCMDB
7
DDM Configuration Management System Security with
Applications & Infrastructure
Application context
Application Data Management (App Data Retirement; Test Data Management) 6
Application Archiving
Data location awareness

9. HP IT Performance Suite
KPI-driven coverage of the entire IT landscape
CHIEF INFORMATION OFFICER
$5 Trillion annual IT spend
170 KPIs 150+ KPIs 50+ KPIs
via HP research captured digitally directly measured in
today Executive Scorecard
11% 19% 70%
annual IT spend annual IT spend annual IT spend
FINANCE, PLANNING APPLICATION
OPERATIONS
& ADMINISTRATION DEVELOPMENT
Finance Operations
23 KPIs Application Lifecycle 71 KPIs
Management Information Management
Project Management 57 KPIs 33 KPIs
Office
21 KPIs Security
10 KPIs

10. HP IT EXECUTIVE SCORECARD
Perform Better
– Single pane of glass for IT performance with Industry’s broadest coverage of investment
– Key Performance Indicators cascaded throughout the portfolio
– Open data model and studio for KPI expansion and customization
1
11 ©2010 HP Confidential

11. legacy delivery: islands and point tools
Functional Test Project
Engineer Manager
Performance
Engineer
Manual
Testers
Application
Security
Biz Analyst
Developer
Developer (Java)
(MSVS) Developer
(.NET)

12. HP ALM – uniquely different via end to end traceability
PROJECT
MANAGERS,
FUNCTIONAL TEST SCRUM MASTER MOBILE EXEC
ENGINEER
PERFORMANCE ENGINEER
MANUAL
TESTERS HP ALM11
APPLICATION
BUSINESS
SECURITY
ANALYSTS AND
BP ANALYSTS
DEVELOPERS
(.NET, JAVA, SAP, etc.)

13. end to end traceability
PROJECT
SCRUM MASTER
MANAGERS,
MOBILE EXEC
FUNCTIONAL TEST
ENGINEER Requirements
BPM Tasks
PERFORMANCE
MANUAL ENGINEER
TESTERS Code Tests
Build Defects
APPLICATION
PRODUCT SECURITY
MANAGER DEVELOPERS
(.NET, JAVA, etc.)

14. The Developer: Application Lifecycle Intelligence
Waterfall Scrum
TFS Hudson
TFS SVN
Lean Hybrid
HP ALM
Req Build Test Electric
Jenkins
SVN CVS Cloud
Single Platform

15. VP of Apps
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21

16. Project Manager
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22

17. QC Agile Accelerator
Quality
 Supports Agile Practices Description
Center
 Scrum & XP methodology: Release, Sprint,
Backlog, User story, Task Backlog Management X
 Effort Calculation and Roll ups Task Management X
 Task Estimation, Planned, Actual hours Test Management X
 Special User Groups Defect Management X
 Product manager, Project Engineers, Scrum Traceability X
Master, … Agile Reports X
 Supports Complete Agile Lifecycle Linkages ( Between entities) X
 From planning to delivery, Dev & testing included Risk Based Prioritization X
 Report project progress and delivered value Impediments / Issues X
 Burn-up charts and Burn-down charts, coverage Themes / Epics X
Multiple Teams/Common
Backlog X
Detailed Change History X
Records blocking issues X
Version Control X

18. Business Analyst
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24

19. DEVELOPMENT INTEGRATION AND TESTING WITH
VIRTUALIZED SERVICES
3rd party
• Instantly available
Existing Infrastructure services
Pay-per-transaction
• Broader test
coverage
• Low cost test lab
maintenance
Data
LEARN
• Simplified test data
Perf.
Confi and
management
g
SIMULATE
Service
Application Under Test Virtualization
2am-4am
3s response

20. HP ALM 11
Application Lifecycle Management
Project Planning & Tracking Enterprise Release Management
Requirements Development Quality
Management Management Management
Business Process Requirements Agile Project Defect Secure Functional Performance Security
Model Integrations Management Management Management Development
IDE, SCM, Build Integrations
HP ALM Platform
Traceability Extensibility
Process Standardization Reporting (Open APIs)

21. Modern Applications in Hybrid Data Centers
3x Explosion in
composite applications
29% selectively
sourced Cloud & MSP
10x Virtualization of Servers,
Storage and Networks

22. App Portfolio Management & Governance
Application
1 Demand / Planning
Lifecycle
Release Operations
CISO Application Security
Alignment Business Process Modelling & Analysis VP Apps Release VP Ops
Manager
Modern Composite Applications
Sourcing Application Portfolio
Strategy Assessment
Management Application Application Application
IT Financial Lifecycle Release Performance
Management Demand Management Management Management Management
IT Asset
Management
Project & Portfolio
Rationalisation Management
Vendor Modernisation
Management Requirements
Capacity Enterprise Architecture Dev
Planning
Governance Application Governance
Application Governance
Sizing Records (SOA)
Management
VP Apps Application Data Management
Needs & Opportunities Strategy
• Portfolio Insight across Business Units • APM to discover, assess and prioritize the portfolio for rationalization &
• Portfolio Rationalization to take advantage of Cloud modernization opportunities based on cost, risk, quality, usage and value.
• Portfolio Modernization of app portfolio to take • APM to govern portfolio, align to business process, cost models, functional and
advantage of virtualized shared IaaS (private and technical quality assessment and supportability.
public) • Integrated PPM and APM disciplines enable portfolio trade-offs using factors such as
project costs, risk, resources, skill levels and availability

23. Agile Application Lifecycle Management
Demand / Planning 2 Application Lifecycle Release Operations
CISO Application Security
Static & Dynamic
CIO Security Testing Release VP Ops
Manager
Project Planning & Tracking, Release Planning
Application
Portfolio Alignment Agile Automation
Management Application Application
& Governance Requirements Development Application Release Performance
Demand - Management Management Quality Management Management
Projects & Management
Enhancements Automated Application
Functional & Release & performance
non-functional Software Development Tools, Platforms and Systems Deployment /diagnosis
Requirements (DevOps) and defects
Test Data
Modern Composite Applications Management
VP Apps Application Data Management
Needs & Opportunities Strategy
• Composite Application Testing to enable leverage of • Increase ALM velocity through single platform integration, increased automation,
Cloud services while maintaining quality and security. and traceability for composite modern applications
• Automations of Application lifecycle for Agile • Building security into applications to manage risk and portability of applications
development and continuous integration • DevOps linkage drives automation and high velocity of application release,
• Web 2.0 and RIA, modern user experiences provision and change management
• Security and vulnerability testing for modern composite • Test Data Management to verify application quality and performance under real-life
applications scenarios

24. HP Software Blueprint for the Business of IT
31 HP Confidential - Don't Copy or Distribute 8/15/2011