Comixology has led the comics industry in digital formats over the last 16 years. It has created comic book apps for 3 of the top 5 US publishers and is a top grossing book app for iPhone and iPad. Comixology's Guided View technology allows readers to experience comics on small screens like phones in a way that feels like reading a physical comic book. This new technology for digital comics has created new opportunities for storytelling in digital formats.