A business culture that relies on gut checks and feelings for business decisions is a hard hurdle to overcome. Company culture is often the biggest barrier to moving a company toward data-driven decisions. There's a way to get there, when driven by company leaders. Here's how you do that: 1. Get comfortable with softer data sets 2. Must come from top-down 3. A structure where goals are clear 4. Right role for technology 5. Clear stewardship around data