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How we matured our organization
with data, and how you can too!
Accidental DataOps
Steve Ross
@stevewritescode
DevOpsDays Detroit 2019
DevOpsDays Detroit 2019 @stevewritescode
Using data to help teams
is at the heart of
DevOps
dashboards.gitlab.com
Accidental DataOps
Accidental DataOps
DevOpsDays Detroit 2019 @stevewritescode
Petabytes
Facebook’s internal
analytics data
warehouse
Million
Builds per month
on CircleCI
Million
Github commits
last year
300 30 70
DevOpsDays Detroit 2019 @stevewritescode
You can do it!
Start small.
Help people with data.
8
Hi! I’m Steve.
(he/him)
@stevewritescode Software Architect
Mandiant, FireEye
Program Manager
GE, Microsoft
Data Engineering Manager
Endgame, Elastic
DevOpsDaysDC Organizer
DevOpsDays Detroit 2019 @stevewritescode
DataOps
The cross-functional
collaborative principles of DevOps
applied to data analytics
DevOpsDays Detroit 2019 @stevewritescode
DevOpsDays Detroit 2019 @stevewritescode
DevOpsDays Detroit 2019 @stevewritescode
Our DataOps Story1
Spread The Word3
Challenges4
Tech Tips2
Today’s Talk
DevOpsDays Detroit 2019 @stevewritescode
Our DataOps Story
The Tip of the
Iceberg
1
DevOpsDays Detroit 2019 @stevewritescode
tarball
jq
grep
profit
?
SCP / email / ??
Analytics Hunting and Gathering
DevOpsDays Detroit 2019 @stevewritescode
tarball
jq
grep
profit
?
SCP / email / ??
Analytics Hunting and Gathering
Highly
recommend!
DevOpsDays Detroit 2019 @stevewritescode
tarball
jq
grep
profit
?
SCP / email / ??
Analytics Hunting and Gathering
Too much power,
too early
Annoying
free tier
Highly
recommend!
DevOpsDays Detroit 2019 @stevewritescode
Alert Volume by Customer
Total
User A
User B
User C
User D
DevOpsDays Detroit 2019 @stevewritescode
Alert Volume by Customer
Total
User A
User B
User C
User D
Global
Spike
DevOpsDays Detroit 2019 @stevewritescode
Alert Volume by Customer
Total
User A
User B
User C
User D
User D starts a trial
User
Spike!
Global
Spike
DevOpsDays Detroit 2019 @stevewritescode
Our DataOps Story
The Second
System Effect
1 2
DevOpsDays Detroit 2019 @stevewritescode
The Second System Design
HTTP/2
DevOpsDays Detroit 2019 @stevewritescode
Joining Data
Alert counts + Sales Lifecycle Data = Sales Indicators
DevOpsDays Detroit 2019 @stevewritescode
Joining Data
Alert counts + Sales Lifecycle Data = Sales Indicators
HTTP logs + User Industry/Size = Customer Engagement
DevOpsDays Detroit 2019 @stevewritescode
Joining Data
Alert counts + Sales Lifecycle Data = Sales Indicators
HTTP logs + User Industry/Size = Customer Engagement
HTTP logs + Machine Learning = Recommendation Engines
DevOpsDays Detroit 2019 @stevewritescode
Joining Data
Alert counts + Sales Lifecycle Data = Sales Indicators
HTTP logs + User Industry/Size = Customer Engagement
HTTP logs + Machine Learning = Recommendation Engines
Big batches! 🤯
DevOpsDays Detroit 2019 @stevewritescode
Our DataOps Story
Doubling
Down
1 2 3
DevOpsDays Detroit 2019 @stevewritescode
The Emergent Design
Under-utilized
streaming
processing
DevOpsDays Detroit 2019 @stevewritescode
Tech + Culture = DataOps
DevOpsDays Detroit 2019 @stevewritescode
Tech Tips
DevOpsDays Detroit 2019 @stevewritescode
Tech Tips
1. You Are Not Google
Accidental DataOps
DevOpsDays Detroit 2019 @stevewritescode
Tech Tips
1. You Are Not Google
2. Invest in Self-Service
Point and
click
SQL!
DevOpsDays Detroit 2019 @stevewritescode
Tech Tips
1. You Are Not Google
2. Invest in Self-Service
3. Join All The Data
Spread
The Word
DevOpsDays Detroit 2019 @stevewritescode
Spread the Word
1. Sales ● Trials / Pre-sales
● Renewal / Retention
● Upsell / Cross-sell
@stevewritescode
DevOpsDays Detroit 2019 @stevewritescode
Spread the Word
1. Sales
2. Support
● Quick Triage
● Signal vs. Noise
● Ultimate self-service user
@stevewritescode
DevOpsDays Detroit 2019 @stevewritescode
Spread the Word
1. Sales
2. Support
3. Product
● Engagement & Usage
● Ad-hoc queries
@stevewritescode
DevOpsDays Detroit 2019 @stevewritescode
Spread the Word
1. Sales
2. Support
3. Product
4. Management
● Most in need of data
● Polished reports
● Sponsorship
@stevewritescode
Challenges
DevOpsDays Detroit 2019 @stevewritescode
Challenges
1. Data Governance
DevOpsDays Detroit 2019 @stevewritescode
Challenges
1. Data Governance
2. Testing
DevOpsDays Detroit 2019 @stevewritescode
Challenges
1. Data Governance
2. Testing
3. Productization
DevOpsDays Detroit 2019 @stevewritescode
You can do it!
Start small.
Make data available.
DevOpsDays Detroit 2019 @stevewritescode
More Info
Ashish Thusoo, Joydeep Sen Sarma
“Creating a Data-Driven Enterprise with DataOps”
Oz Nova - “You Are Not Google”
https://medium.com/p/you-are-not-google-84912cf44afb
Nathen Harvey - “DevOps Is Dead” DevOpsDaysDC ‘16
https://youtu.be/H8M69Ljiito?t=11394
DevOpsDays Detroit 2019 @stevewritescode
Thank you!
@stevewritescode
We’re hiring!
Accidental DataOps

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