Darin has over 10 years of experience in business, representing over 70 clients through 3 companies. He has a track record of creating strategic multi-media plans that improve ROI, including generating over $300,000 in revenue for a travel event with a limited budget. Testimonials praise Darin for his strategic insights, professionalism, reliability, and ability to get things done well and on time for clients.
This is a demo copy of Brand Health Scorecard, distributed among the attendees of Finance Connect -2015.
This is a one page report card of how a company page is performing among it's target audience on LinkedIn.
The Internet has given rise to a new dynamic where the buyer is in control. As a result, marketing teams need access to new skillsets. Get some clarity on what these are.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. The demands from customers change quickly, there is more of a dependence on technology, and a constant social media presence is imperative.
For small and medium-sized businesses (SMBs), keeping up with changing marketing needs is tough, if not impossible, when relying on in-house marketing professionals. It is very challenging to find experts in all areas to launch and maintain a marketing campaign without blowing the budget out of the water. For SMBs, this is just not realistic from a manpower or financial perspective.
This is where Marketing as a Service (MaaS) comes in. It allows startups and smaller companies to execute marketing campaigns to their fullest while allowing in-house personnel to focus on the fundamental and daily business needs of the company.
ABSTRACT:
Marketing as a Service is about much more than just marketing. It is not a one-size-fits-all approach, as providers get to know and understand each business so they can meet individual needs. Businesses of all sizes should focus on what goals they want to achieve and the strategies they want to use to get there. A good MaaS company wants to dig into the business to see what platforms and tools are currently being used as well as the people and processes that can be used to drive success.
Companies that have decided to hire a Marketing as a Service provider should do some analyzing of their own operations before hiring so that they can get the best resources for their money. A good question to ask is ‘why do we need outside help?’ If SMBs can pinpoint these issues, whether it be general inefficiencies, poor client retention, missed deadlines, or poor ROI, they will be able to get more out of a MaaS.
In this masterclass we will walk through the proper questions a company should ask themselves and the proper questions they should ask different MaaS companies as they seek the right partner. We will also walk through a number of case studies showing the results of a successful MaaS strategy in different industries and situations. Finally, we will open up the floor for questions about the MaaS concept and its application to SMBs and Enterprise businesses.
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
This is a demo copy of Brand Health Scorecard, distributed among the attendees of Finance Connect -2015.
This is a one page report card of how a company page is performing among it's target audience on LinkedIn.
The Internet has given rise to a new dynamic where the buyer is in control. As a result, marketing teams need access to new skillsets. Get some clarity on what these are.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. The demands from customers change quickly, there is more of a dependence on technology, and a constant social media presence is imperative.
For small and medium-sized businesses (SMBs), keeping up with changing marketing needs is tough, if not impossible, when relying on in-house marketing professionals. It is very challenging to find experts in all areas to launch and maintain a marketing campaign without blowing the budget out of the water. For SMBs, this is just not realistic from a manpower or financial perspective.
This is where Marketing as a Service (MaaS) comes in. It allows startups and smaller companies to execute marketing campaigns to their fullest while allowing in-house personnel to focus on the fundamental and daily business needs of the company.
ABSTRACT:
Marketing as a Service is about much more than just marketing. It is not a one-size-fits-all approach, as providers get to know and understand each business so they can meet individual needs. Businesses of all sizes should focus on what goals they want to achieve and the strategies they want to use to get there. A good MaaS company wants to dig into the business to see what platforms and tools are currently being used as well as the people and processes that can be used to drive success.
Companies that have decided to hire a Marketing as a Service provider should do some analyzing of their own operations before hiring so that they can get the best resources for their money. A good question to ask is ‘why do we need outside help?’ If SMBs can pinpoint these issues, whether it be general inefficiencies, poor client retention, missed deadlines, or poor ROI, they will be able to get more out of a MaaS.
In this masterclass we will walk through the proper questions a company should ask themselves and the proper questions they should ask different MaaS companies as they seek the right partner. We will also walk through a number of case studies showing the results of a successful MaaS strategy in different industries and situations. Finally, we will open up the floor for questions about the MaaS concept and its application to SMBs and Enterprise businesses.
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
The creative process for programmatic: A guide for marketersIAB Europe
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
2. Comprehensive History A twenty-something, when it comes to experience in business years, garnering ten (10) promotions through my career Over seventy (70) clients represented through the work with three (3) different companies Business knowledge on both Agency and Client sides Competency in Division Leadership, Client Management, Fiduciary Control, Project Management, Business Development and Event Planning Well-versed in online marketing strategies Responsible for $526+ million collectively for career Skills used to support Non-profit
3. Well-Rounded Skill Set Leadership Business Plan Development Revenue Forecasting Profit & Loss (P&L) Strategy Planning Case Study Development Product Pricing Strategies Cross Functional Teams SOP Development Management Team Development Project Management Call Center Relations Vendor Negotiation Competitive & Market Analysis Event Marketing Pharmaceutical Prescription Analysis Procurement Relations Loyalty Marketing Business Development Prospect Discovery Develop Collaborative Relationships Strategy Identification Close Business Opportunities Media Planning & Execution Reach & Frequency Analysis Media Flight Planning Post Campaign Response Analysis Consumer Media Consumption Analysis Client Information Gathering Mastered Digital Training Personal Strong Interpersonal Ability Microsoft Office Proficiency
4. Have You Heard? “Working with Darin is always a pleasure. He is very strategic, knowledgeable, professional, and supportive. Darin's insights and recommendations helped me be a better and more knowledgeable Partner. I trust him and think he is a reliable person who gets things done well and on time.” - Elizabeth Carfioli, Director, Ogilvy Advertising Darin is exceptional with clients, including franchisees--a very challenging audience. He is delightful to work with; always prepared and on top of his game. – Janis Chamoun, Director of Advertising, Carlson Travel Group “…the fact that, in order to retain this business [Dell] as long as we possibly can, we had to make ‘them love us’ and make them understand that we ‘got it covered for you on this newspaper stuff’…You guys [Darin & team] have gone above and beyond that call…This is truly what makes us the best in the business.” - Brian Burke, Chief Executive Officer, Novus Print Media Network “Your superior service is a profound example of how service can make the difference for both internal and external customers. Thank you for your great contribution to Carlson Wagonlit Travel and keep up the excellent work.” - Michael Batt, President, Carlson Wagonlit Travel – Leisure Travel “Darin…Your management can’t stop gloating over the tremendous job you’re doing on Dell…nor can I and the rest of the team in NYC.” - Jill Botway, President US Strategic Business Units, Omnicom Corporate “…until you were put in charge of your own markets…where you are now…very much on top of things and seemingly in control of the many facets involved with these markets. Balancing the various media, the many supplier issues and the multitude of personalities you are forced to deal with from the franchisee population…I can’t imagine anything that would challenge you any more than this.” - Sharon Davis, Franchise Owner, Carlson Wagonlit Travel
6. Proven Solutions A Major Metropolitan Bank Required A More Strategic Media Plan Requires A Better I needed to build a better mouse trap. Working with a restricted budget and client requested media, I created a strategy Improving the use of media allocations based on the brick & mortar bank locations throughout the market. The final strategic plan represented increased reach and frequency in higher performing mediums and eliminated wasted resources due to duplication. The end result was a more efficient reach to the targeted audience within the budget parameter.
7. Proven Solutions A High Profile Computer Manufacturer Required Better ROI On Their Print Media Allocation. Required An Improved I lead cross-functional collaboration with the regional buying teams resulting in media cost-reductions for this computer manufacturer. The team effort achieved targeted cost-per-thousand (CPM) savings projections. Throughout the timeframe I was working on this piece of business, a savings of over 5% was attained representing about $2 million; making print one of the best ROI driven media options.
8. Proven Solutions Leading Travel Company Required a High Profile Event To Maintain Market Superiority Needed To Maintain Working with franchise-owners, I marshaled all aspects of a consumer travel event. With a limited budget, the event provided travel consumers the opportunity to learn about travel options, interact with travel supplier professionals, receive exclusive travel pricing and book their travel at the event if they so desired. The one-day event strengthened brand equity, generated thousands of interested consumers and created over $300,000 in revenue with another $100,000 the following week.
9. Proven Solutions A Clinical Test For A Well-Known Drug Manufacturer Required Finding Specific Type 2 Diabetes Sufferers. Required Specific Provided with a challenging budget, a defined doctor list and the need to find specific diabetes afflictions, I set out to create a strategy that would fulfill the needs required. Using a proprietary software platform, I determine the higher propensity markets for Type 2 diabetes which helped me allocate print and broadcast spend allocations. My efforts were successful by supplying a higher than anticipated ad frequency, meeting the required patient count, and staying within the tight budget.
10. Proven Solutions Assisting A New Online Travel Prospect On How To Compete With Established Competition And Closing The Biz. Required A Larger Collaborating with a new online travel prospect, we discussed options to generate a larger share of voice with travel consumers. An already competitive category, this entity required strong ROI on their investment. Targeting major travel markets and working more unconventionally, testing reflected initial victories which then became more prevalent. Our collaborative efforts were successful! More brand equity was developed and additional frequency began. Initial year sales volume was strong topping out at nearly $200,000.
11. Proven Solutions Developing The Right Attack Following A New Merger. Required Announcing When a large logistics company merged with an established large retail business service, new branding efforts would be required. I provided a targeted strategy oriented around creating more brand exposure and driving increased foot traffic. With the client a bit apprehensive, I pressed for a test and they agreed. The initial campaign was small (under $50,000) and showed strong impact. Expanding into additional markets the entire program grew to a $5 million annual spend in subsequent years.