SlideShare a Scribd company logo
Supply Source 5            Supply Source 8



                                   SS2 SS7
    SS1                     SS1
                                  SS3    SS4
                SS2
                            SS6    SS5
    SS3

          SS6         SS4
   SS8
                SS7




Data	
  Story	
  2:	
  Supply	
  Ma/ers
September	
  2011

                                               1
©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
All impressions




                                      ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                  All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
Supply Sources




                                     ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                 All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%




                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%




                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%




                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%




                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%




                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%




                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%




                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%


                                                                                                                                   Most
                                                                                                                                  Unique

                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%


                                                                                       Least                                       Most
                                                                                      Unique                                      Unique

                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%


                                                                                       Least                                       Most
                                                                                      Unique                                      Unique

                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%


                                                                                       Least                                       Most
                                                                                      Unique                                      Unique

                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
User	
  Overlap	
  by	
  Supply	
  Source

                                                        …could also be found here
                                      SS1         SS2         SS3         SS4         SS5         SS6            SS7                SS8
                        SS1             100%            27%         16%         33%         12%         29%                9%               29%
                        SS2                 5%      100%            14%         27%         11%         23%                6%               18%
     Users seen here…




                        SS3                 6%          30%     100%            27%         17%         28%                6%               21%
                        SS4                 5%          21%         10%     100%            9%          18%                7%               19%
                        SS5                 6%          30%         22%         31%     100%            26%                8%               30%
                        SS6                 6%          24%         14%         24%         10%       100%                 6%               21%
                        SS7                 7%          27%         12%         35%         12%         22%           100%                  18%
                        SS8                 1%           5%         3%          7%          3%            5%               1%             100%
                        Unique	
  %         36%         49%         41%         53%         32%         48%              43%                86%


                                                                                       Least                                       Most
                                                                                      Unique                                      Unique

                                                                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
Conceptual	
  View	
  of	
  User	
  Overlap
         Supply Source 5                        Supply Source 8



                                                     SS2      SS7
            SS1                               SS1
                                                    SS3      SS4
                   SS2
                                              SS6     SS5
            SS3

                 SS6     SS4
           SS8
                   SS7




                                                                         ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                                     All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™
Conclusion:	
  
In	
  a	
  world	
  of	
  fragmented	
  and	
  overlapping	
  
supply,	
  it’s	
  criBcal	
  to	
  correctly	
  value	
  each	
  
incremental	
  impression	
  



                                                                  ©	
  2011	
  MediaMath,	
  Inc.	
  All	
  rights	
  reserved
                                              All	
  data	
  obtained	
  via	
  MediaMath	
  MathClarity	
  3.0™

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Data Story 2: Supply Matters

  • 1. Supply Source 5 Supply Source 8 SS2 SS7 SS1 SS1 SS3 SS4 SS2 SS6 SS5 SS3 SS6 SS4 SS8 SS7 Data  Story  2:  Supply  Ma/ers September  2011 1
  • 2. ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 3. All impressions ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 4. Supply Sources ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 5.
  • 6. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 7. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 8. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 9. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 10. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 11. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 12. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 13. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% Most Unique ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 14. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% Least Most Unique Unique ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 15. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% Least Most Unique Unique ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 16. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% Least Most Unique Unique ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 17. User  Overlap  by  Supply  Source …could also be found here SS1 SS2 SS3 SS4 SS5 SS6 SS7 SS8 SS1 100% 27% 16% 33% 12% 29% 9% 29% SS2 5% 100% 14% 27% 11% 23% 6% 18% Users seen here… SS3 6% 30% 100% 27% 17% 28% 6% 21% SS4 5% 21% 10% 100% 9% 18% 7% 19% SS5 6% 30% 22% 31% 100% 26% 8% 30% SS6 6% 24% 14% 24% 10% 100% 6% 21% SS7 7% 27% 12% 35% 12% 22% 100% 18% SS8 1% 5% 3% 7% 3% 5% 1% 100% Unique  % 36% 49% 41% 53% 32% 48% 43% 86% Least Most Unique Unique ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 18. Conceptual  View  of  User  Overlap Supply Source 5 Supply Source 8 SS2 SS7 SS1 SS1 SS3 SS4 SS2 SS6 SS5 SS3 SS6 SS4 SS8 SS7 ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™
  • 19. Conclusion:   In  a  world  of  fragmented  and  overlapping   supply,  it’s  criBcal  to  correctly  value  each   incremental  impression   ©  2011  MediaMath,  Inc.  All  rights  reserved All  data  obtained  via  MediaMath  MathClarity  3.0™