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Similar to Data is the new oil and Martech is the Oil Refinery
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Data is the new oil and Martech is the Oil Refinery
- 1. Data is the new Oil, and Martech is the Oil Refinery DALPATIADNYESH www.iotians.net @Adnyesh
- 2. Why is Data the New Oil ? Apple,Amazon, Facebook, Google,Alibaba, Microsoft are more than half a trillion dollar companies 0 100 200 300 400 500 600 700 800 900 1000 Apple Amazon Microsoft Google Facebook Alibaba Tencent Market Capitalization of the largest tech companies worldwide as of May 2018 www.iotians.net @Adnyesh Billion$
- 3. Success Mantra • Connections/Network • User Reach • Behavioural Data • Engagement www.iotians.net @Adnyesh
- 4. 15+ yrs. of Experience in Investment Banks, Stock Exchanges, Cloud andTelecom Companies MarketingTechnology & Internet ofThings (IOT) Evangelist, skilled in Edge Computing, Open SourceTechnologies, Frameworks and Architectures ATechnologist by Heart with a Strong Business Acumen DALPATIADNYESH www.iotians.net @Adnyesh
- 5. Everyone owns a Oil Well www.iotians.net @Adnyesh
- 6. What is Martech ? Martech – Marketing Technology “Martech isn’t just technology. It’s the people and processes that leverage technology in the pursuit of that brand ideal. Martech = people, process, technology” Reference : www.martechconf.com www.iotians.net @Adnyesh
- 7. Martech Myths Martech is Online Marketing or Digital Marketing Martech is not limited to Online or Digital Marketing but it can be present for all types of Marketing mediums/ channels Rather it is bound to how technology enables to achieve the goals of marketing www.iotians.net @Adnyesh
- 8. Martech Myths Martech are tools for Email Marketing Email is one of the methods to reach customers but there are various other channels through which customers could be communicated. MarketingTechnology Solutions distribute and directs the right content through right channel to potential customer www.iotians.net @Adnyesh
- 9. Martech Myths Martech is CRM CRM is one of the application in the Martech space. Every application in Martech Space plays specific role www.iotians.net @Adnyesh
- 10. Deeper insights Automated workflows Engaging content Pinpoint Targeting Why is MartechOil Refinery Martech helps converting your new & existing Customer Data into Knowledge www.iotians.net @Adnyesh
- 11. Print Media TV OOH Radio Web SMS Email Influencer Retail Reviews Social Website /App Awareness Consideration Trials/ Demos Acquisition Customer Care 24/7 Global Presence Service Retention Offers Feedback Personalization Value for money Search Segment Analysis Target Customer Journey www.iotians.net @Adnyesh
- 12. Online Marketing Technology Architecture OOH Events Social Media Publishing Web SMS Email Television Print Media ContentManagementSystem Marketing Automation Platform Customer Relationship Platform SocialListeningPlatform ContentDistributionEcosystem Sales Automation Platform Websites Apps Social Media Presence ProjectManagement&ProductivityTools Brand Identity & Assets Collaterals Stakeholders Information Offline Marketing Intelligence Layer Marketing Technology ApplicationsProperties ContentCurationSystem www.iotians.net @Adnyesh
- 14. Next Gen Technologies changing the face of Marketing Augmented Reality/ Virtual Reality Blockchain Internet of Things Artificial Intelligence www.iotians.net @Adnyesh
- 15. AI Usecases in Marketing CONTENT Smart Curation AI Generated Content Dynamic Content ANALYTICS Lead Scoring Predictive Marketing Analytics Personalization ADVERTISING Programmatic Media Buying ReTargeting AdTargeting NLP Multilingual Voice Search Chat Bots Voice Enabled Services PROCESSES Dynamic Pricing Marketing Automation Workflows Predictive Customer Service www.iotians.net @Adnyesh
- 16. AI in Marketing Persona Marketing and segmenting based on brand or category affinity positively impacts customers’ brand experiences. • Increased revenue per email by 9% • Decreased customer acquisition costs by 10% • Drove 30%+ lift on $/send for 75% of customers • Increased email click through rates by up to 41% • Increased conversion rates by up to 125% Reference : AGILONE www.iotians.net @Adnyesh
- 17. Augmented Reality &Virtual Reality in Marketing Moosejaw X-Ray App This AR app lets the users change the clothes of the catalogue models through the App This increase the interactivity of the user also helps the user connect with the brand and browse the product features more immersively www.iotians.net @Adnyesh
- 18. Augmented Reality &Virtual Reality in Marketing IKEA and Sayduck AR app • The app gives you a pretty simple, but effective feature: to visualize how different types of furniture would fit in your home www.iotians.net @Adnyesh
- 19. IOT in Marketing • Coca-Cola’s data from its Freestyle and other vending machines have enabled the company to gain valuable understanding about patterns in where, when, and how customers are purchasing and consuming their products • For example, through connected vending machines, Coca-Cola has reported that it can see spikes in its beverage consumption on college campuses before certain television shows air, a specific insight that not only leads to better understanding of customer demographics, but one that also presents opportunities for targeted marketing CITO Research www.iotians.net @Adnyesh
- 20. Robotics in Marketing The World's First Watson-Enabled Hotel Concierge • Connie, named for Hilton's founder Conrad Hilton, marks the first time IBM has developed a Watson-enabled robot for the hospitality market www.iotians.net @Adnyesh
- 21. Blockchain in Marketing • There are many areas of the digital economy where we need to turn to a central authority to ensure trust • If Blockchain can verify that every user is a genuine user with 100% accuracy, and verify the website owner is only charging the advertiser for genuine clicks through to their site, then the website owner and the advertiser don't need a central authority to arbitrate their agreement and can cut out the middle man, saving them both money. www.iotians.net @Adnyesh
- 22. Content is the King • Good Content drives users to the brand like bees to bright color flowers or scent • Marketing Technology applications provide analytics, differentiate and decide which content is more appealing to the audiences • Strategies can be created to create more engaging content suitable for the audiences www.iotians.net @Adnyesh
- 23. Demand Generation Priorities Reference : Demand Gen Report www.iotians.net @Adnyesh
- 24. Use of MarketingTechnology Features Reference :Dun & Bradstreet www.iotians.net @Adnyesh
- 25. Current & Potential Benefits of implementation of Martech Reference :Radius www.iotians.net @Adnyesh
- 27. Martech Revenue Potential www.iotians.net @Adnyesh
- 29. “By 2030, Marketing Technology will be the Operating System of every Business” www.iotians.net @Adnyesh www.iotians.net iotiansgroup@gmail.com www.linkedin.com/in/adnyesh