Argyle Social is on a mission to help marketers drive meaningful business outcomes through social media marketing. Learn about our view of the world and some research we've done into effective social media strategies.
The document summarizes field observations made by the author related to geology. It describes pictures of a winery built on the Calaveras Fault that show the effects of fault movement. It then provides examples of different types of weathering and mass wasting observed in rocks from Morro Bay, California. It also includes pictures from different sedimentary environments like continental, transitional, and marine. It concludes by describing Friant Dam as an example of how geological knowledge is applied in engineering structures.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document presents insights from analyzing aggregated and anonymous user data from the social media management platform Argyle Social. It finds that RSS automation for posting is as effective as manual posting, but scheduled posts generate clicks rather than conversions. It also finds that including hashtags does not improve post performance, and that accounts with a balanced approach of curating and promoting outside content perform best in generating clicks, click-throughs, and conversions.
The document discusses measuring social media return on investment (ROI). It outlines some of the challenges in measuring social media, including its real-time, one-to-one, pervasive and changing nature. The presentation recommends measuring awareness through followers and fans, interest through clicks and engagement, and action through social conversions. It provides examples of key performance indicators and metrics for each, including clicks per post, response rates, revenue per conversion and conversion rates. Insights from data on 70k+ posts across 381 organizations are shared, showing that RSS automation can be as effective as manual posting for clicks and traffic, though not necessarily for conversions.
Social Media ROI: Addressing the Attribution ProblemArgyle Social
This document discusses how social media marketing can drive conversions even if the attribution is not direct or easily tracked. It notes that social media happens early in the marketing funnel and involves a lot of content, making attribution difficult. Last-touch attribution models likely underreport the influence of social media on final conversions. The document recommends curating and sharing third-party content to drive conversions in a balanced way, and using multi-channel tracking in analytics to better attribute the influence of social media marketing.
The document summarizes field observations made by the author related to geology. It describes pictures of a winery built on the Calaveras Fault that show the effects of fault movement. It then provides examples of different types of weathering and mass wasting observed in rocks from Morro Bay, California. It also includes pictures from different sedimentary environments like continental, transitional, and marine. It concludes by describing Friant Dam as an example of how geological knowledge is applied in engineering structures.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document presents insights from analyzing aggregated and anonymous user data from the social media management platform Argyle Social. It finds that RSS automation for posting is as effective as manual posting, but scheduled posts generate clicks rather than conversions. It also finds that including hashtags does not improve post performance, and that accounts with a balanced approach of curating and promoting outside content perform best in generating clicks, click-throughs, and conversions.
The document discusses measuring social media return on investment (ROI). It outlines some of the challenges in measuring social media, including its real-time, one-to-one, pervasive and changing nature. The presentation recommends measuring awareness through followers and fans, interest through clicks and engagement, and action through social conversions. It provides examples of key performance indicators and metrics for each, including clicks per post, response rates, revenue per conversion and conversion rates. Insights from data on 70k+ posts across 381 organizations are shared, showing that RSS automation can be as effective as manual posting for clicks and traffic, though not necessarily for conversions.
Social Media ROI: Addressing the Attribution ProblemArgyle Social
This document discusses how social media marketing can drive conversions even if the attribution is not direct or easily tracked. It notes that social media happens early in the marketing funnel and involves a lot of content, making attribution difficult. Last-touch attribution models likely underreport the influence of social media on final conversions. The document recommends curating and sharing third-party content to drive conversions in a balanced way, and using multi-channel tracking in analytics to better attribute the influence of social media marketing.
How to do a Social Media Marketing ReviewArgyle Social
The document provides guidance on how to conduct a social media review to evaluate the effectiveness of a company's social media marketing efforts. It recommends using the sales funnel framework of awareness, interest, and action. For the awareness stage, it suggests analyzing metrics like number of followers/fans and comparing it to relevant benchmarks. Key questions include how many followers/fans there are, who they are in terms of demographics, how they found the page, and the churn rate. The document uses examples to illustrate how to interpret these metrics and identify any issues, such as acquiring followers that aren't in the target demographic through a contest. It provides tips on tracking the right metrics and adjusting social media strategies accordingly.
This document provides guidance on how to conduct a social media review to evaluate the effectiveness of a company's social media marketing efforts. It recommends using the sales funnel framework of awareness, interest, and action. For the awareness stage, it suggests analyzing metrics like number of followers/fans, comparing it to relevant benchmarks, and examining the demographics and origins of followers. It emphasizes the importance of acquiring the right target audience rather than just numbers. The document uses examples to illustrate how to interpret metrics and identify issues like acquiring non-target followers. It aims to equip social media managers with questions, best practices and a sample scorecard to assess their own social performance.
View this webinar with HubSpot's Chief Marketing Officer, Mike Volpe, to find out how you can learn from what HubSpot did and get your company onto a future Inc 500 list and become one of the fastest growing companies: http://www.hubspot.com/how-to-make-the-inc-500-list/
The document summarizes key points from a ULI committee meeting on using social media to get measurable results. It discusses major social media platforms, trends in corporate social media usage, and strategies for creating valuable content, measuring engagement, and tracking ROI. The presentation emphasizes creating extraordinary content for audiences, focusing on value over revenue, and using analytics tools to understand what messages and posts resonate best.
Make your website work harder with Google AnalyticsAlex Grinyayev
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
The document discusses metrics for measuring social media marketing effectiveness, including fans or followers to measure awareness, clicks to measure interest, and conversions to measure actions. It provides insights from analyzing social media data from over 70,000 posts, including that balanced curation of own and other content drives conversions more than over-promoting or over-curating, and that scheduled posts generate clicks but not necessarily conversions. Effective measurement requires tools like multi-touch attribution to track how social media contributes to overall marketing goals.
This document is a summary of a social media benchmarks report that analyzes the posting, following, and engagement behaviors of over 7,000 businesses across different industries and company sizes. Some of the key findings include: 1) There is no correlation between number of posts and engagement levels; 2) Size of a company's following is a better predictor of engagement than post frequency; and 3) Engagement is driven by balancing factors like following size, post frequency, and post quality rather than any single metric. The report provides detailed data on these metrics broken down by industry and size.
This document is a summary of a social media benchmarks report that analyzes the posting, following, and engagement behaviors of over 7,000 businesses across different industries and company sizes. Some of the key findings include: 1) There is no correlation between number of posts and engagement levels; 2) Size of a company's following is a better predictor of engagement than post frequency; and 3) Engagement is driven by balancing factors like following size, post frequency, and post quality rather than any single metric. The report provides detailed data on these metrics broken down by industry and company size.
How To Learn From the Data Behind Your Social Media Marketing by Eric Boggs, ...Social Fresh Conference
This document discusses four data-driven insights for social media marketing from a presentation. It provides examples of aggregated anonymous user data from Argyle Social, including the number of posts, organizations, definitions of terms, and insights. The insights are that RSS automation can be as effective as manual posting; scheduled posts generate clicks but not conversions; hashtag stuffing does not work and targeted hashtags are better; and curating drives clicks while creating one's own content drives conversions. It also discusses measuring awareness through fans, interest through clicks, and action through conversions and attribution models.
Data Driven Social Media Marketing InsightsArgyle Social
This document discusses four data-driven insights for social media marketing from a presentation. It provides examples of aggregated anonymous user data from Argyle Social, including the number of posts, organizations, definitions of terms, and insights. The insights are that RSS automation can be as effective as manual posting; scheduled posts generate clicks but not conversions; hashtag stuffing does not work and targeted hashtags are better; and curating drives clicks while creating one's own content drives conversions. It also discusses measuring awareness through fans, interest through clicks, and action through conversions and attribution models.
ROI Marketing and Advertising Your Web Presence (Inbound)Modgility
The document provides an overview of an inbound marketing presentation given by Keith Gutierrez, CEO of Structure Marketing. The presentation discusses the evolution of marketing from traditional advertising to inbound marketing. It defines inbound marketing as a process of attracting and converting website traffic into leads and customers through content creation and social media engagement. The presentation also outlines the key components of an inbound marketing campaign, including developing targeted offers, optimizing websites, blogging, social media promotion, and using analytics to measure results.
Argyle Social helps marketers understand the impact of social media marketing efforts by measuring engagement, conversions, and the movement of people through a "social funnel" from subscribers to engagers to prospects to conversions. The document discusses how to define and measure key metrics at each stage to understand what content and activities are most effective at driving engagement and conversions. It acknowledges challenges in attributing outcomes directly to social media activities but provides suggestions for testing different content scheduling and linking strategies to start optimizing social media programs.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
This document discusses data visualization and analytics consulting services provided by Mashmetrics and Thomas Bosilevac. It includes information on Google Analytics implementation, optimizing report designs, generating insight reports, analytics strategy and implementation, real-time data streaming, and services as a data visualization consultant. Contact information is provided for Thomas Bosilevac at Mashmetrics.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
This document provides guidance on using various social media platforms such as Twitter, Facebook, Google+, and social media management tools. Some key points covered include:
- Twitter focuses on concise, shareable updates while Facebook emphasizes images and engaging followers directly.
- Google+ functions similarly to the original Facebook timeline and can help with search engine optimization.
- Tools like Hootsuite, SocialBro, and Agora Pulse help schedule, analyze, and improve posts across multiple networks.
- Features like hashtags on Google+ can increase visibility, while Facebook insights and boosting help target specific audiences.
- Consistency, relevant content, and understanding each platform's audience are important for effective social media use.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
How to do a Social Media Marketing ReviewArgyle Social
The document provides guidance on how to conduct a social media review to evaluate the effectiveness of a company's social media marketing efforts. It recommends using the sales funnel framework of awareness, interest, and action. For the awareness stage, it suggests analyzing metrics like number of followers/fans and comparing it to relevant benchmarks. Key questions include how many followers/fans there are, who they are in terms of demographics, how they found the page, and the churn rate. The document uses examples to illustrate how to interpret these metrics and identify any issues, such as acquiring followers that aren't in the target demographic through a contest. It provides tips on tracking the right metrics and adjusting social media strategies accordingly.
This document provides guidance on how to conduct a social media review to evaluate the effectiveness of a company's social media marketing efforts. It recommends using the sales funnel framework of awareness, interest, and action. For the awareness stage, it suggests analyzing metrics like number of followers/fans, comparing it to relevant benchmarks, and examining the demographics and origins of followers. It emphasizes the importance of acquiring the right target audience rather than just numbers. The document uses examples to illustrate how to interpret metrics and identify issues like acquiring non-target followers. It aims to equip social media managers with questions, best practices and a sample scorecard to assess their own social performance.
View this webinar with HubSpot's Chief Marketing Officer, Mike Volpe, to find out how you can learn from what HubSpot did and get your company onto a future Inc 500 list and become one of the fastest growing companies: http://www.hubspot.com/how-to-make-the-inc-500-list/
The document summarizes key points from a ULI committee meeting on using social media to get measurable results. It discusses major social media platforms, trends in corporate social media usage, and strategies for creating valuable content, measuring engagement, and tracking ROI. The presentation emphasizes creating extraordinary content for audiences, focusing on value over revenue, and using analytics tools to understand what messages and posts resonate best.
Make your website work harder with Google AnalyticsAlex Grinyayev
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
The document discusses metrics for measuring social media marketing effectiveness, including fans or followers to measure awareness, clicks to measure interest, and conversions to measure actions. It provides insights from analyzing social media data from over 70,000 posts, including that balanced curation of own and other content drives conversions more than over-promoting or over-curating, and that scheduled posts generate clicks but not necessarily conversions. Effective measurement requires tools like multi-touch attribution to track how social media contributes to overall marketing goals.
This document is a summary of a social media benchmarks report that analyzes the posting, following, and engagement behaviors of over 7,000 businesses across different industries and company sizes. Some of the key findings include: 1) There is no correlation between number of posts and engagement levels; 2) Size of a company's following is a better predictor of engagement than post frequency; and 3) Engagement is driven by balancing factors like following size, post frequency, and post quality rather than any single metric. The report provides detailed data on these metrics broken down by industry and size.
This document is a summary of a social media benchmarks report that analyzes the posting, following, and engagement behaviors of over 7,000 businesses across different industries and company sizes. Some of the key findings include: 1) There is no correlation between number of posts and engagement levels; 2) Size of a company's following is a better predictor of engagement than post frequency; and 3) Engagement is driven by balancing factors like following size, post frequency, and post quality rather than any single metric. The report provides detailed data on these metrics broken down by industry and company size.
How To Learn From the Data Behind Your Social Media Marketing by Eric Boggs, ...Social Fresh Conference
This document discusses four data-driven insights for social media marketing from a presentation. It provides examples of aggregated anonymous user data from Argyle Social, including the number of posts, organizations, definitions of terms, and insights. The insights are that RSS automation can be as effective as manual posting; scheduled posts generate clicks but not conversions; hashtag stuffing does not work and targeted hashtags are better; and curating drives clicks while creating one's own content drives conversions. It also discusses measuring awareness through fans, interest through clicks, and action through conversions and attribution models.
Data Driven Social Media Marketing InsightsArgyle Social
This document discusses four data-driven insights for social media marketing from a presentation. It provides examples of aggregated anonymous user data from Argyle Social, including the number of posts, organizations, definitions of terms, and insights. The insights are that RSS automation can be as effective as manual posting; scheduled posts generate clicks but not conversions; hashtag stuffing does not work and targeted hashtags are better; and curating drives clicks while creating one's own content drives conversions. It also discusses measuring awareness through fans, interest through clicks, and action through conversions and attribution models.
ROI Marketing and Advertising Your Web Presence (Inbound)Modgility
The document provides an overview of an inbound marketing presentation given by Keith Gutierrez, CEO of Structure Marketing. The presentation discusses the evolution of marketing from traditional advertising to inbound marketing. It defines inbound marketing as a process of attracting and converting website traffic into leads and customers through content creation and social media engagement. The presentation also outlines the key components of an inbound marketing campaign, including developing targeted offers, optimizing websites, blogging, social media promotion, and using analytics to measure results.
Argyle Social helps marketers understand the impact of social media marketing efforts by measuring engagement, conversions, and the movement of people through a "social funnel" from subscribers to engagers to prospects to conversions. The document discusses how to define and measure key metrics at each stage to understand what content and activities are most effective at driving engagement and conversions. It acknowledges challenges in attributing outcomes directly to social media activities but provides suggestions for testing different content scheduling and linking strategies to start optimizing social media programs.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
This document discusses data visualization and analytics consulting services provided by Mashmetrics and Thomas Bosilevac. It includes information on Google Analytics implementation, optimizing report designs, generating insight reports, analytics strategy and implementation, real-time data streaming, and services as a data visualization consultant. Contact information is provided for Thomas Bosilevac at Mashmetrics.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
This document provides guidance on using various social media platforms such as Twitter, Facebook, Google+, and social media management tools. Some key points covered include:
- Twitter focuses on concise, shareable updates while Facebook emphasizes images and engaging followers directly.
- Google+ functions similarly to the original Facebook timeline and can help with search engine optimization.
- Tools like Hootsuite, SocialBro, and Agora Pulse help schedule, analyze, and improve posts across multiple networks.
- Features like hashtags on Google+ can increase visibility, while Facebook insights and boosting help target specific audiences.
- Consistency, relevant content, and understanding each platform's audience are important for effective social media use.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
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1. Data Driven Social Media
Marketing
Adam Covati
CTO, Founder
@covati
@argylesocial
2. What does Argyle do?
Argyle Social is a Social Media Marketing
Dashboard that combines:
• Social publishing
• Customer engagement
• Social analytics
@argylesocial
3. Why?
• We come from marketing backgrounds
• We saw how social was being treated
• We knew people could do better
@argylesocial
4. We’re on a mission…
Argyle Social is on a mission to help
marketers drive meaningful business
outcomes through social media marketing.
• Founded in Dec 2009
• Based in Downtown Durham, NC
• Over $1.5 million in total funding
@argylesocial
5. Social is difficult to measure because…
Two Types of Marketing Channels
Intent Generating channels:
Build awareness, interest, desire
Intent Harvesting channels:
Call to Action (Purchase, Form, etc)
Two Types of Conversion Tracking
Multi-touch tracking attributes
revenue to all of the channels on their
path through the funnel.
Last-touch tracking attributes all of the
revenue to the last channel prior to sale.
@argylesocial
6. You (Probably) Under-Report Social
• Day 0: Person follows your Co on Twitter.
• Day 0 – 30: Person clicks, socializes, etc.
• Day 30: Person makes buying decision,
Googles your Co, clicks an ad, converts.
• You chalk up a conversion to Google.
• Your social media team gets the shaft.
@argylesocial
7. For example…
Google Analytics shows 178 social
media “assisted conversions” for
a time period…
…but we tracked over 1,100 socially
Influenced conversions for the same
chunk of time.
@argylesocial
8. For example…
Google Analytics shows 178 social
media “assisted conversions” for
this time period…
Scenario 1: Social Media gets scrutinized.
Scenario 2: Social Media is the hero.
…but we tracked over 1,300 socially
Influenced conversions for the same
chunk of time.
@argylesocial
9. How do I measure my success?*
*How can Argyle help me measure my success?
Key Metrics
Clicks and click analysis
Interactions and interpretation
Conversions and the bottom line
@argylesocial
10. Save Time and Stay Organized
Schedule content
ahead of time and
add posts to
ongoing campaigns
with a click of a
button.
@argylesocial
11. Increase Workflow Efficiency
Take away the Excel
editorial calendars
and submit content
for approval straight
from Argyle.
Assign specific posts
to people for
response
@argylesocial
12. Engage More Effectively
The latest Argyle
release is Tweetdeck
for Business.
All the functionality
of Tweetdeck
wrapped up with
Argyle’s advanced
analytics.
@argylesocial
13. Engage More Effectively
The latest Argyle
release is Tweetdeck
for Business.
Can you assign posts
in Tweetdeck?
@argylesocial
14. Avoid Social Media Blunders
Create email
notifications for
immediate response.
Make sure the right
people are responding
to the right messages.
Manually assign posts
to team members for
any posts that slip
through the cracks.
@argylesocial
16. Increase Social Conversions
Goal reports from Argyle show non-social and social
conversions
This slide deck includes sample charts from
Argyle Social reports.
@argylesocial
17. Decrease Scrutiny of Social
Do you know which posts are the most effective in driving
interactions and revenue?
Charts like this one show
you on a post-by-post basis
which content is most
effective.
@argylesocial
18. Improve Evaluation of Social Media
How do you know which campaigns are most effective?
@argylesocial
19. Organize your team
Publish compelling content
Drive customer engagement
Measure and optimize your results
Grow your business
@argylesocial
20. Conversions Tracking
• Social Media Marketing = Marketing
• Marketing = Driven By Outcomes
• If A=B & B=C, then A=C.
@argylesocial
21. Some Insights we’ve gained
• Aggregated and anonymous
• December 2010 through May 2011
• 70k+ posts
• 381 organizations; all industries, all sizes
@argylesocial
22. Definitions
• Post: a single piece of content published via
Argyle Social.
• Click: a redirection from an Argyle short URL,
published via Argyle Social.
• Conversion: direct or indirect completion of
an Argyle Goal as a result of a click on a post
published via Argyle Social.
@argylesocial
27. Insight #3
Hashtag Stuffing Doesn’t Work
How Effective are Posts with Relative Performance of Hashtag vs Non-
Hashtags? Hashtag Posts
25
# of Twiter Accounts
20
26%
15
53%
21% 10
5
Posts with Hashtags Underperform 0
-70% -30% 10% 50% 90%
No Significant Difference
Posts with Hashtags Outperform Performance Increase (Decrease) of Posts with Hashtags
@argylesocial
28. Insight #3
Hashtag Stuffing Doesn’t Work
How Effective are Posts with Relative Performance of Hashtag vs Non-
Hashtags? Hashtag Posts
25
# of Twiter Accounts
Don’t target content to hashtags.
20
26%
15
Target hashtags to content when relevant.
53%
21% 10
5
Posts with Hashtags Underperform 0
-70% -30% 10% 50% 90%
No Significant Difference
Posts with Hashtags Outperform Performance Increase (Decrease) of Posts with Hashtags
@argylesocial
30. Insight #4
Curating Drives Clicks…Creating Drives Conversions
Clicks Per Post Click To Conversion Post Conversion Rate
Promoters Promoters Promoters
Over-curating is ineffective.
Balanced Balanced Balanced
Over-promoting isn’t as ineffective
Curators
as you might think.
Curators Curators
0 20 40 60 0.0% 1.0% 2.0% 3.0% 0.0% 50.0% 100.0% 150.0%
Sample
Breakdown
@argylesocial
31. Thanks!
Adam Covati @covati
http://argylesocial.com
@argylesocial
Editor's Notes
It happens in real-time.It involves massive amounts of content.…It happens at the tippy-top of the funnel.It isn’t a direct ‘Call To Action’ channel.
quickly explains the data source for the next few slides.
explain context of the data.suggest the action: use a service to automate posts via RSS. (Note: most RSS posts publish immediately, are not scheduled. Might need to delineate in the next slide.) if possible, schedule homegrown content to post multiple times. consider publishing content from other RSS feeds, can filter by tag or category.
explain context of the data.suggest the action: use a service to automate posts via RSS. (Note: most RSS posts publish immediately, are not scheduled. Might need to delineate in the next slide.) if possible, schedule homegrown content to post multiple times. consider publishing content from other RSS feeds, can filter by tag or category.
explain the graph.explain the takeaways:Timeliness premium when it comes to transactions. The further into the future Argyle users scheduled posts, the less influence the posts had on revenue.Suggests a few things:- Marketers aren’t scheduling posts with a strong call-to-action- Followers are less responsive to “planned” content.- Time-sensitive call-to-action is compelling
explain the graph.explain the takeaways:Timeliness premium when it comes to transactions. The further into the future Argyle users scheduled posts, the less influence the posts had on revenue.Suggests a few things:- Marketers aren’t scheduling posts with a strong call-to-action- Followers are less responsive to “planned” content.- Time-sensitive call-to-action is compelling
commentary:Data suggests that posts with hashtags rarely outperform posts without hashtags.Scenarios that work:- Moderately sized, well-targeted conferences – SocialFresh…not SXSW- Charitable causes- Highly engaged groups and chatsScenarios that don’t work:- Huge conferences- Generic tags- Trending topic spamRemember that your followers are your primary source of attention.
commentary:Data suggests that posts with hashtags rarely outperform posts without hashtags.Scenarios that work:- Moderately sized, well-targeted conferences – SocialFresh…not SXSW- Charitable causes- Highly engaged groups and chatsScenarios that don’t work:- Huge conferences- Generic tags- Trending topic spamRemember that your followers are your primary source of attention.