This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
Do's and Don'ts of Social Media IntegrationAlex Grinyayev
The document provides guidance on using social media for businesses. It discusses who uses major social media platforms and why businesses should use social media. The main points covered are dos and don'ts for social media in general, as well as specific recommendations for LinkedIn, Twitter, and Facebook. It emphasizes engaging with customers, updating profiles and pages regularly, and tailoring the approach for each platform and audience.
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
3 Prong Approach to Digital and Social MarketingMarcel Media
The document discusses Marcel Media's three-pronged approach to digital marketing, which includes search engine marketing, social media marketing, and web analytics. It provides details on search engine optimization, pay-per-click advertising, commonly used social media platforms like Facebook, Twitter, and LinkedIn. Case studies are presented on successful and unsuccessful brand social media campaigns. The document concludes by recommending initial steps for companies to get started with digital marketing.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Do's and Don'ts of Social Media IntegrationAlex Grinyayev
The document provides guidance on using social media for businesses. It discusses who uses major social media platforms and why businesses should use social media. The main points covered are dos and don'ts for social media in general, as well as specific recommendations for LinkedIn, Twitter, and Facebook. It emphasizes engaging with customers, updating profiles and pages regularly, and tailoring the approach for each platform and audience.
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
3 Prong Approach to Digital and Social MarketingMarcel Media
The document discusses Marcel Media's three-pronged approach to digital marketing, which includes search engine marketing, social media marketing, and web analytics. It provides details on search engine optimization, pay-per-click advertising, commonly used social media platforms like Facebook, Twitter, and LinkedIn. Case studies are presented on successful and unsuccessful brand social media campaigns. The document concludes by recommending initial steps for companies to get started with digital marketing.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Using Social Media in the New Sports CommunitySteve Momorella
The document discusses how social media can be used to increase awareness, drive traffic, and generate coverage for sports organizations. It provides examples of how fans currently engage with sports teams on various social media platforms like Facebook, Twitter, YouTube, and blogs. The document then outlines strategies for organizations to increase awareness through social media by engaging fans, creating localized content, and increasing their share of voice. It also discusses ways to drive traffic to websites and generate media coverage through blogs, press releases, and building relationships with journalists and influencers on social media. Lastly, it recommends evaluating current social media use and developing a strategy with goals and metrics to measure success.
Social media refers to online platforms that allow users to communicate, share content, and discuss topics. It includes tools like blogs, wikis, social networking sites, and media sharing websites. The goal of social media is to enable, inspire, and engage people. Blogs make it easy for people with shared interests to have conversations and initiate ideas at no cost. They can include text, photos, and embedded videos. Sharing content on social media maximizes its reach to more potential audiences.
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
The document provides an overview of search engine optimization (SEO) and social media marketing strategies. It discusses key aspects of an SEO plan including keyword analysis, meta data optimization, content development, and social media connections. It also covers measuring success and common mistakes to avoid when implementing SEO and social media marketing.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
How to boost your business with social mediasPhilippe BONNET
This document provides guidance on boosting a business using social media. It discusses managing Facebook, Twitter, Instagram and other social media business pages. It recommends scheduling posts, targeting relevant audiences, and using ads and boosting to drive traffic, sales and engagement. Tracking key metrics like clicks, conversions and video views is suggested to optimize social media strategies.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
This document discusses creating social media campaigns. It defines social media as online communications channels for community input, interaction and content sharing. It provides examples of major social media platforms like Facebook, Twitter, and Instagram. It then defines a social media campaign as a process to gain website traffic through social media promotions and content. The document outlines types of campaigns, steps to create successful campaigns, and how to track their success rate.
The document discusses strategies for American Honey's social media presence across multiple channels. It begins with a social media audit that evaluates profiles and recommends updates. It finds fake accounts impersonating the brand and recommends having them removed. For Facebook, it suggests adding descriptions, videos, and curating engaging content. For Instagram, it analyzes past post performance and recommends lifestyle-focused visual content like bottle shots that inspire users. Videos generally get more engagement than photos on Facebook, while photos still perform better than videos on Instagram. The document provides analysis and best practices to optimize American Honey's social media marketing efforts.
Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. Salespeople who use social media as part of their sales process exceed quotas by 23% more often. Content sharing is an important social selling strategy, as prospects consume five pieces of content before making a decision. Sharing the right type of content like case studies and blog posts can help move prospects through the sales funnel.
Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. It allows salespeople to establish themselves as a valuable resource by sharing relevant content. Research shows social selling tools are important for building relationships and closing deals. Salespeople should use LinkedIn to share content like case studies and blog posts that address prospects' pain points and establish credibility. Employee advocacy on social media can help promote companies but employers should develop guidelines for employees.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Social Media Management PowerPoint Presentation Slides SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Social Media Management PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirtytwo slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below
Social media is about enabling conversations between companies and customers to generate revenue. It allows sharing information fast through words, pictures, video and audio. Companies should use social media to inform, inspire, educate and ignite their brand while influencing conversations and reputation to help their bottom line. While not having complete control, social media can be used to diffuse issues and represent brands positively. Regular, high-quality posting on blogs and social networks like Twitter and Facebook is important, as is branding across all online presences.
This document provides guidance on using social media for businesses and non-profits. It recommends setting clear social media goals and engaging customers by providing useful information rather than sales pitches. It describes tools like Twitter, Facebook, WordPress and Blogger and how to use them, such as creating organizational pages, following others, and blogging at least weekly. The benefits of social media include controlling messaging like a chat room and leveraging familiar platforms. Complaints can include useless information and lack of branding. Non-profits can use social media to create groups, promote events, accept donations, and build networks.
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
Social Caddie is a Social Media Management company dedicated to servicing companies lacking the resources or knowledge to make these platforms a success.
Social Media has become a main component of many companies marketing strategies. With over 300 million people using social media, it has become a great source for business. Don’t miss out on getting your fare share of exposure through these ever growing platforms. The time is now. Give us a call to learn more about what we can do to support your marketing efforts using Social Media.
Social Media - Reaching Customers In The TwitterverseTiffany Johnson
Social media can help businesses connect with customers and market their brand in a personal way. It allows sharing updates and driving traffic through blogs, Facebook, Twitter, Slideshare and e-newsletters. Common mistakes to avoid include using social media as a sales pitch rather than building human connections through comments and content. The presentation provides examples and advice on maximizing a website through effective social media use.
Campaign monitor guide to CSS support in emailAlex Grinyayev
This document summarizes support for CSS style and layout elements across various email and mobile platforms. It shows which elements are fully, partially, or not supported in each platform. For example, some platforms support the <style> element in the <head> but not in the <body>. Support for newer CSS3 properties like borders, backgrounds, colors and positioning varies significantly between desktop and webmail platforms versus mobile platforms.
A Deep Dive into Email Programs: What's Working Now to Engage CustomersAlex Grinyayev
The document discusses strategies for effective email marketing programs. It covers topics such as developing an email strategy, changing perceptions of email, optimizing for engagement and spam filters, integrating email with other systems, testing email content, and analyzing email analytics. The presentation provides advice on how to evolve email marketing practices and increase subscriber relevancy and engagement.
Using Social Media in the New Sports CommunitySteve Momorella
The document discusses how social media can be used to increase awareness, drive traffic, and generate coverage for sports organizations. It provides examples of how fans currently engage with sports teams on various social media platforms like Facebook, Twitter, YouTube, and blogs. The document then outlines strategies for organizations to increase awareness through social media by engaging fans, creating localized content, and increasing their share of voice. It also discusses ways to drive traffic to websites and generate media coverage through blogs, press releases, and building relationships with journalists and influencers on social media. Lastly, it recommends evaluating current social media use and developing a strategy with goals and metrics to measure success.
Social media refers to online platforms that allow users to communicate, share content, and discuss topics. It includes tools like blogs, wikis, social networking sites, and media sharing websites. The goal of social media is to enable, inspire, and engage people. Blogs make it easy for people with shared interests to have conversations and initiate ideas at no cost. They can include text, photos, and embedded videos. Sharing content on social media maximizes its reach to more potential audiences.
This presentation discusses how social media has changed public relations and how companies can leverage various social media platforms like LinkedIn, Facebook, Twitter, and social bookmarking sites for PR purposes. It covers the growth of social media and user-generated content. The presentation also provides tips on setting up social media profiles, creating social media releases, and using tools like newsrooms and bookmarking to engage audiences and spread news about brands.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
The document provides an overview of search engine optimization (SEO) and social media marketing strategies. It discusses key aspects of an SEO plan including keyword analysis, meta data optimization, content development, and social media connections. It also covers measuring success and common mistakes to avoid when implementing SEO and social media marketing.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
How to boost your business with social mediasPhilippe BONNET
This document provides guidance on boosting a business using social media. It discusses managing Facebook, Twitter, Instagram and other social media business pages. It recommends scheduling posts, targeting relevant audiences, and using ads and boosting to drive traffic, sales and engagement. Tracking key metrics like clicks, conversions and video views is suggested to optimize social media strategies.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
This document discusses creating social media campaigns. It defines social media as online communications channels for community input, interaction and content sharing. It provides examples of major social media platforms like Facebook, Twitter, and Instagram. It then defines a social media campaign as a process to gain website traffic through social media promotions and content. The document outlines types of campaigns, steps to create successful campaigns, and how to track their success rate.
The document discusses strategies for American Honey's social media presence across multiple channels. It begins with a social media audit that evaluates profiles and recommends updates. It finds fake accounts impersonating the brand and recommends having them removed. For Facebook, it suggests adding descriptions, videos, and curating engaging content. For Instagram, it analyzes past post performance and recommends lifestyle-focused visual content like bottle shots that inspire users. Videos generally get more engagement than photos on Facebook, while photos still perform better than videos on Instagram. The document provides analysis and best practices to optimize American Honey's social media marketing efforts.
Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. Salespeople who use social media as part of their sales process exceed quotas by 23% more often. Content sharing is an important social selling strategy, as prospects consume five pieces of content before making a decision. Sharing the right type of content like case studies and blog posts can help move prospects through the sales funnel.
Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. It allows salespeople to establish themselves as a valuable resource by sharing relevant content. Research shows social selling tools are important for building relationships and closing deals. Salespeople should use LinkedIn to share content like case studies and blog posts that address prospects' pain points and establish credibility. Employee advocacy on social media can help promote companies but employers should develop guidelines for employees.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Social Media Management PowerPoint Presentation Slides SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Social Media Management PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirtytwo slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below
Social media is about enabling conversations between companies and customers to generate revenue. It allows sharing information fast through words, pictures, video and audio. Companies should use social media to inform, inspire, educate and ignite their brand while influencing conversations and reputation to help their bottom line. While not having complete control, social media can be used to diffuse issues and represent brands positively. Regular, high-quality posting on blogs and social networks like Twitter and Facebook is important, as is branding across all online presences.
This document provides guidance on using social media for businesses and non-profits. It recommends setting clear social media goals and engaging customers by providing useful information rather than sales pitches. It describes tools like Twitter, Facebook, WordPress and Blogger and how to use them, such as creating organizational pages, following others, and blogging at least weekly. The benefits of social media include controlling messaging like a chat room and leveraging familiar platforms. Complaints can include useless information and lack of branding. Non-profits can use social media to create groups, promote events, accept donations, and build networks.
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
Social Caddie is a Social Media Management company dedicated to servicing companies lacking the resources or knowledge to make these platforms a success.
Social Media has become a main component of many companies marketing strategies. With over 300 million people using social media, it has become a great source for business. Don’t miss out on getting your fare share of exposure through these ever growing platforms. The time is now. Give us a call to learn more about what we can do to support your marketing efforts using Social Media.
Social Media - Reaching Customers In The TwitterverseTiffany Johnson
Social media can help businesses connect with customers and market their brand in a personal way. It allows sharing updates and driving traffic through blogs, Facebook, Twitter, Slideshare and e-newsletters. Common mistakes to avoid include using social media as a sales pitch rather than building human connections through comments and content. The presentation provides examples and advice on maximizing a website through effective social media use.
Campaign monitor guide to CSS support in emailAlex Grinyayev
This document summarizes support for CSS style and layout elements across various email and mobile platforms. It shows which elements are fully, partially, or not supported in each platform. For example, some platforms support the <style> element in the <head> but not in the <body>. Support for newer CSS3 properties like borders, backgrounds, colors and positioning varies significantly between desktop and webmail platforms versus mobile platforms.
A Deep Dive into Email Programs: What's Working Now to Engage CustomersAlex Grinyayev
The document discusses strategies for effective email marketing programs. It covers topics such as developing an email strategy, changing perceptions of email, optimizing for engagement and spam filters, integrating email with other systems, testing email content, and analyzing email analytics. The presentation provides advice on how to evolve email marketing practices and increase subscriber relevancy and engagement.
This document summarizes a visit to The Inn of the Patriots bed and breakfast in Grover, NC. It is owned and operated by Marti and Stormy Mongiello. Marti previously served as Executive Chef to the President of the United States at Camp David. Both Marti and Stormy have extensive experience in culinary arts and hospitality. The Inn aims to lavish guests with care, comfort, and stories from Marti about the history of the area.
El documento describe brevemente qué son un antivirus y un cortafuegos, y luego lista los 10 virus más dañinos, describiendo su método de transmisión, propagación, efectos y número de víctimas para cada uno. Un antivirus detecta, bloquea y elimina malware comparando códigos con una base de datos actualizada, mientras que un cortafuegos filtra los datos de la conexión para proteger el equipo. Los virus más dañinos incluyen ILOVEYOU, Blaster, Sobig Worm, Melissa y Nimda.
Vladimir Lenin was a Russian revolutionary who led the Bolshevik Revolution in October 1917, establishing the Soviet Union and communist rule. He was influenced by Karl Marx and believed in a revolution led by workers. After years of exile, Lenin returned to Russia during World War I and seized power. Joseph Stalin later succeeded Lenin after his death and established an authoritarian regime, carrying out brutal purges that eliminated his political opponents. Both leaders established communist single-party states in Russia through revolutionary and oppressive means that had lasting impacts.
Este documento presenta una introducción a la unidad sobre las bases biomédicas de la oncología. Explica la epidemiología del cáncer, incluyendo las tasas de incidencia de diferentes tipos de cáncer en Colombia. También describe las bases biológicas del cáncer, como el funcionamiento normal de las células, las características de las células cancerosas, la cinética celular y los procesos de carcinogénesis y metástasis. Finalmente, introduce conceptos como la epidemiología, prevención, detección, diagnó
This document provides an overview of Bash scripting concepts including file systems, variables and strings, math operations, file ownership and permissions, users and privileges, processes and subshells, loops, conditional statements, I/O redirection, named pipes, signals, and GUI tools. It also includes examples of Bluetooth file sharing, auto-shutdown scripts, lockscreen notifications, web crawling scripts, and time tracking automation. References are provided for further reading.
The document discusses various topics in cryptography and information security including:
1. Cryptography involves hiding the meaning of messages through techniques like transposition which rearranges letters or substitution which replaces letters.
2. Traditional encryption methods discussed are the Rail Fence cipher, Spartan scytale, and Caesar cipher. The Vigenere cipher uses multiple cipher alphabets.
3. Modern cryptography uses secret key cryptography with ciphers like DES and public key cryptography with algorithms like RSA using public/private key pairs.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
This document provides tips for reporting ROI from social media to executives. It recommends translating social metrics into business terms that executives understand, like revenue, sales, and costs. It suggests aligning social media goals with core business objectives. The document also provides examples of how to integrate social media data with analytics and CRM tools to measure outcomes like leads and conversions. Finally, it advises comparing social media performance to other channels to show its relative impact.
Social Media Measurement - Coast DigitalB2B Marketing
In this session James will give you a practical guide through the realities of measuring social media in the B2B environment, looking at the metrics which will define the success of your strategy and determine the ROI.
Session outcomes:
Learn about the different types of measurement, both qualitative and quantitative;
Learn which tools to utilise and how to get the most from them;
Learn what to measure; see practical metrics and how they demonstrate success;
Learn how to measure; which metrics will be most valuable when assessing the success of your strategy.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
How to make your social media marketing planSalma Alwan
This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.
Social Media Analytics: Driving Traffic Through DataRyan Stewart
The document discusses using social media analytics to optimize social media marketing efforts. It covers analyzing data from platforms like Twitter, Facebook, Quora and Reddit to understand which platforms, content, times and influencers drive the most traffic, engagement and conversions. The key aspects covered are defining goals for social media use, tagging outbound URLs, using Google Analytics reports to analyze performance of posts, platforms, landing pages and influencers. The document recommends automating posting based on analytics and creating dashboards to streamline reporting.
This document provides guidance on effective social media strategies. It discusses things that were once common practices but are now outdated, like autoposting and using social platforms only as a broadcast tool. It then covers measuring social media performance, including sales, retention, engagement, consumption, and lead generation metrics. The document advocates selecting a few key performance indicators to monitor regularly to inform strategy. Finally, it discusses developing content pillars, targeting the right audiences and platforms, using personas, and leveraging tools like marketing automation. The overall message is that social media strategy requires understanding your business and audiences in order to provide them what they want.
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
The document discusses various digital marketing tools that can be used for different marketing functions. It provides details on tools for tasks like search engine optimization, paid search, analytics, social media marketing, content marketing, marketing automation, user experience testing, and personalization. Key tools mentioned include Google Analytics, Ahrefs, SEMrush, MailChimp, HubSpot, WordPress, and others. The document serves as a guide to choosing appropriate digital marketing tools.
Creating a Weekly Social Media Report: How to Make an Impression With Your BossMohamed Mahdy
This document provides tips for creating a meaningful weekly social media report for managers or bosses. It recommends including:
1) A snapshot of key metrics and trends across social channels to provide an overview.
2) A focus on goals and key performance indicators to show progress on important objectives.
3) Details on key initiatives to update others on important projects.
4) Identification of opportunities to improve future performance based on lessons learned.
5) Honest assessments of both successes and failures to have constructive discussions.
The tips emphasize keeping reports concise while still providing the most essential information.
This document provides an ebook on digital marketing strategies for small businesses. It discusses building a customer avatar to truly understand target audiences. The ebook then outlines a six-step strategy to increase sales through digital marketing: 1) Build a customer avatar, 2) Grow awareness and visibility, 3) Drive website traffic, 4) Convert traffic, 5) Increase conversion rates, and 6) Increase sales. It emphasizes that understanding customers is key to developing effective ads and a successful strategy.
This document provides an ebook on digital marketing strategies for small businesses. It introduces the publisher, Lyfe Marketing, an agency that helps small businesses with digital marketing. The ebook then outlines a step-by-step digital marketing strategy to triple sales, including building a customer avatar, growing awareness and visibility, driving website traffic, converting traffic, increasing conversion rates, and increasing sales. It emphasizes the importance of truly understanding customers to develop a relevant strategy.
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
Show me the Money: Digital Conversion webinarFluid
This webinar from Fluid Advertising discusses how to track digital marketing efforts and generate more revenue. It covers challenges marketers face with changing digital landscapes and pressure to show ROI. Solutions presented include focus, planning, learning, training and discipline. Specific tactics covered are email campaigns, retargeting, landing pages, content marketing and link building. Tools for tracking discussed are Google Analytics, Google Tag Manager, email service providers and content capture forms. The webinar encourages testing approaches to improve results.
Jon Wuebben, Content Launch - Speaking at the 2014 Content Marketing Retreat, Langley, WA
"The 6 Magic Metrics of Content Marketing"
Jon will explain the 6 primary metrics for measuring Content Marketing success.
Similar to Make your website work harder with Google Analytics (20)
Make your website work harder with Google Analytics
1. Make Your Site W k H d
M k Y Si Work Harder
Simple Tips to Get More From Your Google Analytics Account
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Jeff Sauer
Three Deep Marketing
www.threedeepmarketing.com
651-789-7701
@jeffsauer
@threedeep
#mimasummit
6. It s
It’s on 50% of the world’s websites*
world s
*According to Google, Google Analytics is on 50% of the Alexa top 1 Million Websites
7. What can I do with Google Analytics?
• Track Social Media
• Track E il
T k Emails
• Customize Your Dashboards
• Block Internal Traffic
• Set Up Goals and Goal Funnels
• Website and URL Structure
• Link Adwords with Analytics
• Improve Site Search
• Segment Traffic
• Track Events
www.threedeepmarketing.com | @jeffsauer | @threedeep
9. Is Social Media Working?
Problem: W know we need to do Social
P bl We k dt d S i l
Media, so we have a presence on
Facebook and T itt
F b k d Twitter… but I have no
b t h
idea if this generates incremental visitors,
leads
l d or sales on my website
l b it
www.threedeepmarketing.com | @jeffsauer | @threedeep
10. Social Media Tracking
How Do I Track the Social Media Traffic To My Website?
www.threedeepmarketing.com | @jeffsauer | @threedeep
11. Step 1: Building a Tracking URL
Facebook or
Twitter or
LinkedIn
Google Analytics URL Builder: bit.ly/GAURLBuilder
12. Step 2: Use Your Tracking URL
Add your Tracking URL to each message
/?utm_source=twitter&utm_medium=so
cialmedia&utm_campaign=Twitterfeed
&utm_content=Twitter
13. Step 3: Segment Social Media Traffic
Create advanced segments to track social media visits
www.threedeepmarketing.com | @jeffsauer | @threedeep
14. Social Media Tracking in Action
Social Media
had 15
conversions
this month!
www.threedeepmarketing.com | @jeffsauer | @threedeep
15. Benefits of Tracking Social Media
Tracking Social Media in GA will:
• Help you understand how social media
visitors behave on your website
• Allow you to fine tune your messages to
match your goals
• Establish
E t bli h accountability f your social media
t bilit for i l di
campaigns and allow them to be compared
to other traffic sources
www.threedeepmarketing.com | @jeffsauer | @threedeep
17. Are emails generating revenue?
Problem: I know all about the open and
interaction rates of the emails I’m sending,
but I don’t know how much money they’re
generating.
How can I track the ROI of individual
emails, and my entire email program?
www.threedeepmarketing.com | @jeffsauer | @threedeep
18. Improperly Coded Email Traffic
Why does my email traffic show up as a referral or a
direct visit?
www.threedeepmarketing.com | @jeffsauer | @threedeep
19. Step 1: Add tracking to URLs
Using the URL builder, generate a unique tracking string for all URLs in your email. Add these to
your email as you would all URLs.
*If you link to a domain other than one you own, and you do not have access to that site’s
analytics, you do not need to add tracking to those URLs (i.e. Facebook, YouTube).
Google Analytics URL Builder: bit.ly/GAURLBuilder
20. Step 2: Filter site traffic by email
Select Campaigns from Traffic Sources
Filter by Medium
Look for ‘Email’ in the list
Select the Ecommerce tab to see revenue, goals tab to see goals
*Make sure ecommerce tracking is set up properly beforehand
www.threedeepmarketing.com | @jeffsauer | @threedeep
22. Benefits of Email Tracking
Tracking Email Marketing will:
• Assist in measurement of the ROI of your email
program in online retail
• Allow you to start determining the effectiveness of
your email campaigns RIGHT NOW
• Will not replace the reports provided by your ESP
(Email Service Provider), but it can enhance and
inform your email program with respect to:
• A/B testing
• Geographic campaign traction and penetration
• Consumer interest and preference
24. Right Metrics, Right Time
Problem: Wh I installed G
P bl When i t ll d Google l
Analytics, they created a dashboard for
me, b t th t d hb d d
but that dashboard doesn’t show me
’t h
the information that matters for MY
business and I d ’t h
b i d don’t have ti
time t di i
to dig in
and find what I need
www.threedeepmarketing.com | @jeffsauer | @threedeep
25. Typical Dashboard View
This information is easy to read, but what does it mean?
Is this good? Bad? Average?
g g
www.threedeepmarketing.com | @jeffsauer | @threedeep
26. Step 1: Add Reports to Dashboard
You can add any report or views to your custom dashboard!
www.threedeepmarketing.com | @jeffsauer | @threedeep
27. Step 2 (optional): Compare to Past
Add the “Compare to Past” feature for your analytics to
p
provide g
greater depth to y
p your reports
p
Pro Tip: You can also apply advanced segments,
report on goals and add e-commerce revenue to your
dashboard if they are applied to your report
28. Step 3: Email Dashboards
Once your dashboard is properly configured, you can share
with members of your organizations by sending the dashboard
directly to their inbox
Send as PDF to
Individuals, Other
Formats for automation
Send as often
as needed
www.threedeepmarketing.com | @jeffsauer | @threedeep
29. Customized Dashboard View
Compare last
month’s
th’
analytics with
current to
determine
growth and
th d
change
See where
sales are Discover if
coming from revenue is
and h
d how your increasing and
sales when orders
conversions are most likely
are to be placed
performing
f i
30. Benefits of Custom Dashboards
Customizing your dashboard will:
• P id you a quick overview of th
Provide i k i f the
performance of the metrics most important to
you business
your bus ess
• Can be emailed to you daily, weekly, monthly
and quarterly
• Can provide comparisons to performance in
previous days, weeks, months
• All
Allows for flexibility as your b i
f fl ibilit business grows
and changes
www.threedeepmarketing.com | @jeffsauer | @threedeep
32. Visitors Aren’t Really Visitors
Problem: E
P bl Everybody i our company
b d in
uses our corporate website as their
homepage and I’ not sure if our t ffi
h d I’m t traffic
reports are accurate
www.threedeepmarketing.com | @jeffsauer | @threedeep
33. Filter Internal Traffic
Is this really an accurate visitor count?
y
www.threedeepmarketing.com | @jeffsauer | @threedeep
34. Step 1: Find your IP address
Whatismyip.com
Whatismyip com
86.75.30.909
86 75 30 909
www.threedeepmarketing.com | @jeffsauer | @threedeep
35. Step 2: Filter out IP address
Company‐block.com
Choose the
profile you
want this
filter for
CompanyNo‐Block.com
Company‐Block.com
37. Benefits of Traffic Filtering
Filtering Internal Traffic will:
• Allow you to see exactly who visited your site
• Make reporting more actionable by showing a
true picture of what happened on your site
• Bring the best metrics to the forefront and
keep reporting on track
www.threedeepmarketing.com | @jeffsauer | @threedeep
39. What is the Value of my Website?
Problem: I have had this website for
years and I’m not sure if it is generating
new business for my company
www.threedeepmarketing.com | @jeffsauer | @threedeep
40. What does it mean?
All of this information
and I don’t know what
don t
it means!
41. Determine Your Goals
Examples of common website g
p goals include:
• Ecommerce Transactions
• Completion of a form (lead collection or
newsletter opt-ins)
• Visitors downloading a whitepaper or p
g p p product
brochure
• Visitor engagement ( g comment, adding or
g g (blog , g
editing a profile, time-on-site, pageviews)
www.threedeepmarketing.com | @jeffsauer | @threedeep
42. Step 1: Decide What to Measure
Product Locator Usage Tool Usage Time Spent on Site
Page Views
Site Registration
Sweepstakes Entry
43. Step 2: Map Conversion Process
Determine your path to success; your goal funnel
Paid Search Ad
We are offering 50% off on our
site! Take a look!
www.ourcompany.com
www ourcompany com
Thank you!
Pro Tip: Make sure that each
p
URL in the funnel is unique
45. Step 4: See Results
Visitors entering funnel step
Visitors abandoning funnel step
Where did
they go?
Why did they
leave?
46. Let’s Make it a Success
There is more than one path to success for
your website!
www.threedeepmarketing.com | @jeffsauer | @threedeep
47. Benefits of Goal Tracking
Defining and Tracking Goals will:
• Assist you in setting up funnels to determine
where visitors drop off on your site
• H l you establish value f actions t k on
Help t bli h l for ti taken
your website
• Allow you to report on the performance of
each individual traffic driver to your site
• Enable you to report on engagement metrics
y p g g
like time on site and total page views
• Let you report on up to 20 specific actions
www.threedeepmarketing.com | @jeffsauer | @threedeep
49. Page URLs Not User Friendly
Problem: Dynamic URLs don’t make any
sense when they show up in my Analytics
reports and it makes it really hard to do
www.threedeepmarketing.com | @jeffsauer | @threedeep
50. Step 1: Identify the Problem
These all look the same, I have no idea which page
is which?
www.threedeepmarketing.com | @jeffsauer | @threedeep
51. Step 2: Establish Page URL Structure
Your Site should have a URL structure that
reflects the pages, not query string ID's
– www.example.com/Products/Product.aspx?ProductId
=46116ccf-816b-4c09-a7e0-1b3oc1aech
– www.example.com /Total-
Stage/Preschooler/Education-Materials.aspx
Which is easier to read? Which URL would
be easier to identify in Google Analytics?
y g y
www.threedeepmarketing.com | @jeffsauer | @threedeep
52. Step 3: Fix Your URLs
There are many ways to fix your URLs
• Ch
Change URL structure i your CMS
t t in
• Custom Page Names (using
pageTracker._trackPageview(“fixed rl")
pageTracker trackPage ie (“fi ed url"); )
• Friendly URL rewrites (.htaccess for Linux
servers,
servers IIS for Windows servers)
www.threedeepmarketing.com | @jeffsauer | @threedeep
53. Easy to Read URLs
I know exactly which page I am analyzing now
www.threedeepmarketing.com | @jeffsauer | @threedeep
54. Benefits of Easy to Read URLs
Making your URLs easy to read will:
• Make page level analysis much easier and
effective
• Help with Organic SEO (search engines
don t
don’t like to read dynamic URLs either!)
• Minimize opportunity for errors in analysis
• Allow for better grouping of pages in custom
reporting
www.threedeepmarketing.com | @jeffsauer | @threedeep
56. What is my paid search ROI?
Problem: I think that my Google AdW d
P bl thi k th t G l AdWords
is successful because I get leads from my
website, b t I h
b it but have no id what
idea h t
keywords are the most valuable and ROI
is t i
i not in my vocabulary
b l
www.threedeepmarketing.com | @jeffsauer | @threedeep
57. Enhance Your Search Marketing
Without Linking AdWords, my keyword reports
can b b i
be boring
www.threedeepmarketing.com | @jeffsauer | @threedeep
58. Step 1: Link Your AdWords to Analytics
www.threedeepmarketing.com | @jeffsauer | @threedeep
59. AdWords Reports in Google Analytics
AdWords reporting provides standard analytics metrics at a
campaign, ad group, and keyword level
campaign ad group and keyword level
(Traffic Sources > AdWords > Campaigns)
www.threedeepmarketing.com | @jeffsauer | @threedeep
60. Day Parting AdWords in GA
Day Part reports shows AdWords performance
based on the time of day.
(Traffic Sources > AdWords > Day Parts)
www.threedeepmarketing.com | @jeffsauer | @threedeep
61. Position Analysis in Google Analytics
Keyword Position report gives insight into how keywords perform at
different ad positions on the search engine results pages
(Traffic Sources > AdWords > Keyword Positions)
(Traffic Sources > AdWords > Keyword Positions)
www.threedeepmarketing.com | @jeffsauer | @threedeep
62. Benefits of Linking AdWords with GA
Linking AdWords to Analytics will:
• Integrate standard AdWords metrics into the
Google Analytics interface, including: Clicks,
Impressions, Costs and ROI
p ,
• Hold your AdWords keywords to a greater level of
accountability
• All
Allow you t i
to increase conversion rates and l
i t d lower
expenses
• Enable you to tightly control your ad budget by
only bidding on keywords that produce positive
ROI
www.threedeepmarketing.com | @jeffsauer | @threedeep
64. What are they hoping to find?
Problem: I have a search box on my
website, yet I have no idea if people use
it, why they use it, and how they use it
www.threedeepmarketing.com | @jeffsauer | @threedeep
65. What do they want? Are they finding it?
What do people search for on my website?
www.threedeepmarketing.com | @jeffsauer | @threedeep
66. Step 1: Configure Site Search
Pro Tip: All you need to configure is enter the search query parameter from your
search results page URL. This is typically something like ?q=keyword or
h l hi i i ll hi lik ? k d
&search=keyword
www.threedeepmarketing.com | @jeffsauer | @threedeep
67. Dig Into Site Search Data
www.threedeepmarketing.com | @jeffsauer | @threedeep
68. Benefits of Site Search Reports
Configuring Site Search will:
• Allow you to improve navigation of your
site
• Get your visitors deeper into the content of
your site
• Help you measure how the search
functionality effects the user’s experience
user s
• Identify low hanging fruit on your website
design and information architecture
www.threedeepmarketing.com | @jeffsauer | @threedeep
70. Let’s Get Specific
Problem: When I look at the reports for
my website, the numbers rarely change
and I wouldn’t know what to do with it if
wouldn t
they did
“Don’t Puke Data… Focus your analytical and
reporting efforts on ‘What's Changed’. “
-Avinash Kaushik
www.kaushik.net/avinash
k hik t/ i h
www.threedeepmarketing.com | @jeffsauer | @threedeep
74. Example: Paid Facebook Ads
• Set up Multiple Profiles
• Use Analytics Intelligence
• Create Advanced S
C t Ad d Segments t
• Track E-Commerce Conversions
• Make Tracking SEO Friendly
www.threedeepmarketing.com | @jeffsauer | @threedeep
75. Apply Advanced Segments to Reports
Even though it’s a small percentage of visits, Twin Cities
Organic Traffic Performs Very Well!
www.threedeepmarketing.com | @jeffsauer | @threedeep
76. Benefits of Advanced Segments
Using Advanced Segments will:
• Enable you to provide true insights instead
of presenting data
• Increase your chances of finding
information th t will genuinely i
i f ti that ill i l impact your
t
business
• Allow you to drill down and go three levels
deep
www.threedeepmarketing.com | @jeffsauer | @threedeep
78. Can’t Track Clicks to Non-Pages
Problem: Measuring page views is greatgreat,
but we also want to track interactions with
our flash elements video interactions
elements, interactions,
outbound clicks and more
www.threedeepmarketing.com | @jeffsauer | @threedeep
79. Event Tracking
Who interacted with this flash movie?
www.threedeepmarketing.com | @jeffsauer | @threedeep
80. Step 1: Plan Event Tracking Strategy
1.
1 Define the events you want to track
2. Enable Event Tracking in your reporting
profile
3. For each set of events, create an event
instance
i t
4. Call _trackEvent() in the web page
source code
www.threedeepmarketing.com | @jeffsauer | @threedeep
81. Step 2: Configure Event Tracking
For each event you’d like to track, add the
following code:
<a href="http://www.facebook.com/threedeepmarketing"
p p g
onClick="pageTracker._trackEvent(‘Social Links', 'Click',
'Facebook');">Check us out on Facebook</a>
Comprehensive guide to event tracking: bit.ly/GAEventTracking
www.threedeepmarketing.com | @jeffsauer | @threedeep
82. Event Tracking Results
• Event Tracking is used to track events that
cannot be tracked by the standard page
view method of tracking
• Examples of Event Tracking use cases
include:
– Items within a Flash element
– AJAX or JavaScript functionality
– PDF or other file downloads
www.threedeepmarketing.com | @jeffsauer | @threedeep
83. Benefits of Event Tracking
Configuring event tracking will:
• Allow you to track events that happen on your
site that don’t generate pageviews, like in
Flash
Fl h moviesi
• Give insight into who left your site to external
websites
• Allow you to report on downloads of content
from your site like PDF files
site,
• Enable tracking of video views, plays, pauses
and more
www.threedeepmarketing.com | @jeffsauer | @threedeep
84. What can I do with Google Analytics?
• Track Social Media
• Track E il
T k Emails
• Customize Your Dashboards
• Block Internal Traffic
• Set Up Goals and Goal Funnels
• Website and URL Structure
• Link Adwords with Analytics
• Improve Site Search
• Segment Traffic
• Track Events
www.threedeepmarketing.com | @jeffsauer | @threedeep
85. What Else Can I Do?
• Set up Multiple Profiles Using Filters
• Use Analytics Intelligence
• Track E-Commerce Conversions
• Make Tracking SEO Friendly using # in
campaigns
• Benchmark Your Site vs. Industry
• A/B and Multivariate Tests with Google Website
Optimizer
www.threedeepmarketing.com | @jeffsauer | @threedeep