Bluetube specializes in designing and building mobile, tablet, and web applications for enterprise and non-profit clients, emphasizing mobile solutions to meet consumer needs. With the rise of mobile usage surpassing PC traffic, Sitecore offers tools such as mobile SDK and responsive design for effective content management. The document highlights the importance of mobile optimization and trends in enterprise applications.

1. Power Your Mobile
Apps With Sitecore
Jonathan Chen, Bluetube
bluetubeinc.com

2. WHO IS BLUETUBE
“Bluetube designs and builds for
enterprise mobile, tablet, and web.”
• Established in 1999
• Award-Winning Solutions
• Experts with Technology, Usability,
and System Integrations
• Enterprise Corporations & Non-profit
Clients
• Sitecore Certified Solutions Partner
• Teams consist of Sitecore MVPs
and Certified Developers

3. The Mobile
Drive

4. Mobile Trending Up
PC Internet Traffic
45%
Total Mobile (Native & Web)
55%
“Americans used smartphone and tablet apps more than PCs to
access the Internet last month – the first time that has ever
happened.” – CNNMoney (Feb 2014)

5. Where Are Your Consumers?
• Meet the needs of your consumers
• 57% of users won’t recommend a company with a poor mobile site
• 4 of 5 consumers use smartphones to shop
• 67% of people start shopping on one device, then continue or finish
on another
• 2014: the year mobile overtook PC traffic
• Not just consumer mobile, enterprise too!

6. Manage Your Content
With Sitecore

7. Sitecore: Built For Mobile
• Mobile SDK
• Item Web API
• Sitecore Web Service
• Device detection
• Multi-channel layouts
• DMS / Experience engine
• Sitecore App

8. Responsive Design
• One website, multiple experiences by device platform
• Google likes responsive
• CMS content strategy doesn’t need to change

9. Responsive Hybrid
• Part responsive
• Part mobile layout
• Custom Device Resolver that checks for the existence of a mobile
layout for the current page

10. Demo
• Custom Device Resolver

11. Native Apps
• Mobile SDK
• Item Web API (pseudo-restful)
• Sitecore Web Service (SOAP)

12. Native Apps
• Mobile SDK
• Item Web API
– http://<host_name>/-/item/v1/?sc_itemid={A60ACD61-A6DB-4182-8329-C957982CEC74}
– Allows CRUD operations
– Security: User credentials in request headers
• Sitecore Web Service
– http://yourhost/sitecore/shell/webservice/service.asmx?WSDL
– Also allows CRUD operations
– Security: Standard SOAP authentication schemes (password, Kerberos, X.509)

13. Native Apps for Enterprise
• Separation of concerns
• Componentize
• Middle Tier

14. Native Apps for Enterprise
• Alternatively, serve API from
Sitecore-integrated website

15. Summary
• Mobile Trends
• Responsive
• Responsive Hybrid
• Native Mobile
• Native Mobile Enterprise

16. Visit us at bluetubeinc.com