The Shape of Things to Come

Understanding Recruiting Markets




            © 2009 Two Color Hat, Inc., Bodega Bay, CA 9...
Introductions

• Name
• Organization
• Brief Bio
• Goals for Today


       © 2009 Two Color Hat, Inc., Bodega Bay, CA 949...
Module 1: Spiky and Flat




  © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twoc...
Agenda: Spiky and Flat

•   Lively Conversation on Demographic Changes

•   Deliver Meaty Demographic Detail

•   There Is...
Declining Fertility Rates
                                                  1950                                          ...
Basic Dynamic

                                                         Population Growth Rate

                          ...
Age Distribution

Working Age
                                                                                            ...
Demographic Transition
                                                                       Digital, Cell, Internet, Tec...
Non-Industrial World




   © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolo...
Industrial World




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.co...
India




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   11
One Generation: Pakistan




    © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@tw...
Pyramids
                                             •       Embedded Historical View

                                  ...
Developmental Stages
70



55



40



25



10



     Growth                Maturity                                    ...
Other Shapes
70



55



40



25



10



     Adolescence Revitalization                                              La...
Other Shapes??




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com ...
Recap: Opportunity

•   Organizational Shape Defines Opportunity Flow

•   Opportunity Availability Defines Growth

•   Oppo...
There Is No Nation



  © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat...
Immigration




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   19
Immigrants                                                                      Native Born


      © 2009 Two Color Hat, ...
Where Immigrants Go




   © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolor...
Homeownership




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com  ...
Population Density




                  Source: Department of Commerce
  © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923...
Where The Roads Are




   © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolor...
Population Plus GDP




                        Source: Yale – G-Econ Group
  © 2009 Two Color Hat, Inc., Bodega Bay, CA 9...
12 Mega Regions




                         Source: Who’s Your City
 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www...
College Degree Distribution




    © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john...
How Obama Won




 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com ...
Red Blue by County




  © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorha...
Prime Industry




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com ...
Ethnicity




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   31
Unemployment By County




    © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twoc...
Regionalization of Work




                            Source: Who’s Your City?
    © 2009 Two Color Hat, Inc., Bodega Ba...
Over 65 by MSA




 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com...
Employment to Population Ratio




   © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 jo...
Median Earnings




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com...
Life Expectancy




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com...
Commute Time




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   ...
US Workforce vs Population




    © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@...
Who Moves




© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   40
Domestic Migration




  © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorha...
Developmental Stages
70



55



40



25



10



     Growth                Maturity                                    ...
No One Story, No One Nation

• Fencepost is the Midwest.
• Young are leaving fast
• Cities saved by immigrants
• Floating ...
Other Shapes
70



55



40



25



10



     Adolescence Revitalization                                              La...
Take Aways #1
• Generalizations Fail
• Paradoxical Trends
• Shrink while Growing
• Diverse Within Structure
• Spiky and Fl...
Take Aways #2
• Let’s Discuss Conventional Wisdom
 • Attrition is Bad
 • Experience Is Good
 • Circle of Trusted Advisors
...
Take Aways 3
•   Regional Culture Trumps National

•   Many, Many Niches, All Different

•   Elements of Culture

    •   ...
BREAK



© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   48
Context



                                          Module 2:
    Diagnosis                             Application
     ...
Pyramids


                         http://www.china-profile.com/data/ani_ceu_pop.htm

© 2009 Two Color Hat, Inc., Bodega B...
© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   51
Grant County, ND                                                           Orange County, FL


        © 2009 Two Color Ha...
Atlanta                                                              Salt Lake City


  © 2009 Two Color Hat, Inc., Bodega...
Mansfield, OH                                                          San Francisco


      © 2009 Two Color Hat, Inc., Bo...
San Antonio                                                                          Detroit



      © 2009 Two Color Hat...
Boston                                                                    United States



   © 2009 Two Color Hat, Inc., ...
http://sdrurallife.sdstate.edu/populationpyramids2.htm




Hughes County
                                        South Dak...
Fresno                                             California                                                        Sacra...
Austin                                         Texas                                                    College Station


...
Honolulu                                                                       Hawaii




 Kauai                          ...
Pittsburgh                                           Cleveland                                                         Det...
Boston                                      New York, NY                                                           Philade...
Denver                                                Seattle                                                   Portland,
...
Migration
Life Expectancy                                                                    Ethnicity


 Education       ...
BREAK



© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   65
Diagnostics



© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   66
Making Your Own
     Charts


 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twoc...
BREAK



© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   68
Where Opportunity Goes


© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorha...
Where Everything Else Flows


© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twoco...
■High Growth
■Hierarchical
■Innovative
■Entrepreneurial
■Startups, Bio-Tech


               ■Modest Growth
              ...
Your Goals



© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   72
Geo Shape


                       Current Shape


                       Desired End State



© 2009 Two Color Hat, Inc.,...
© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   74
© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   75
Wrap Up



© 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com   76
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090519 The Shape of Things to Come: Learning to See Human Capital Markets

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Deomographic Distributions might seem like a heady notion. This presentation walks the audience through the notion that the shape of demographic distributions within the organization or in the local area are the key determinants for rcruiting effectiveness and organizational productivity.

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  • 090519 The Shape of Things to Come: Learning to See Human Capital Markets

    1. 1. The Shape of Things to Come Understanding Recruiting Markets © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 1
    2. 2. Introductions • Name • Organization • Brief Bio • Goals for Today © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 2
    3. 3. Module 1: Spiky and Flat © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 3
    4. 4. Agenda: Spiky and Flat • Lively Conversation on Demographic Changes • Deliver Meaty Demographic Detail • There Is No National Anything • Define Opportunity • Offer Solutions / Framework © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 4
    5. 5. Declining Fertility Rates 1950 2007 8.00 6.7 6.9 6.00 5.9 5.9 5.5 4.00 3.5 3.1 2.5 2.7 2.00 2.4 2 1.5 0 Sub Saharan Africa Middle East / N. Africa Asia Latin America / Carribean N. America Europe © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 5
    6. 6. Basic Dynamic Population Growth Rate Birth Rate Death Rate Time © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 6
    7. 7. Age Distribution Working Age Working Age © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 7
    8. 8. Demographic Transition Digital, Cell, Internet, Technology Other Transitional Forces Economic Miracle Demographic Gift Youth Demographic Investment Sustainable Growth 1945 1960 2010 2025 GDP Per Capita Growth Rate © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 8
    9. 9. Non-Industrial World © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 9
    10. 10. Industrial World © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 10
    11. 11. India © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 11
    12. 12. One Generation: Pakistan © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 12
    13. 13. Pyramids • Embedded Historical View • Familiar • “They’re Everywhere” • Family • Community • Organizations • Government • Invalid Assumption © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 13
    14. 14. Developmental Stages 70 55 40 25 10 Growth Maturity Decline Dying © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 14
    15. 15. Other Shapes 70 55 40 25 10 Adolescence Revitalization Layoffs Failed Renewals © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 15
    16. 16. Other Shapes?? © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 16
    17. 17. Recap: Opportunity • Organizational Shape Defines Opportunity Flow • Opportunity Availability Defines Growth • Opportunity Consolidates With Tenure • Inexperience = Agility + Resilience = Growth • Experimentation and Failure Essential For Survival © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 17
    18. 18. There Is No Nation © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 18
    19. 19. Immigration © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 19
    20. 20. Immigrants Native Born © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 20
    21. 21. Where Immigrants Go © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 21
    22. 22. Homeownership © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 22
    23. 23. Population Density Source: Department of Commerce © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 23
    24. 24. Where The Roads Are © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 24
    25. 25. Population Plus GDP Source: Yale – G-Econ Group © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 25
    26. 26. 12 Mega Regions Source: Who’s Your City © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 26
    27. 27. College Degree Distribution © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 27
    28. 28. How Obama Won © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 28
    29. 29. Red Blue by County © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 29
    30. 30. Prime Industry © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 30
    31. 31. Ethnicity © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 31
    32. 32. Unemployment By County © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 32
    33. 33. Regionalization of Work Source: Who’s Your City? © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 33
    34. 34. Over 65 by MSA © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 34
    35. 35. Employment to Population Ratio © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 35
    36. 36. Median Earnings © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 36
    37. 37. Life Expectancy © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 37
    38. 38. Commute Time © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 38
    39. 39. US Workforce vs Population © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 39
    40. 40. Who Moves © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 40
    41. 41. Domestic Migration © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 41
    42. 42. Developmental Stages 70 55 40 25 10 Growth Maturity Decline Dying © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 42
    43. 43. No One Story, No One Nation • Fencepost is the Midwest. • Young are leaving fast • Cities saved by immigrants • Floating Box is Manufacturing, Metals, Agri • Young are Gone • Remnants are cash cows © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 43
    44. 44. Other Shapes 70 55 40 25 10 Adolescence Revitalization Layoffs Failed Renewals © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 44
    45. 45. Take Aways #1 • Generalizations Fail • Paradoxical Trends • Shrink while Growing • Diverse Within Structure • Spiky and Flat • The Kids Are Leaving The Middle © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 45
    46. 46. Take Aways #2 • Let’s Discuss Conventional Wisdom • Attrition is Bad • Experience Is Good • Circle of Trusted Advisors • Retention Is Good • Referral Programs are Smart • HR/Recruiting Are Uniform © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 46
    47. 47. Take Aways 3 • Regional Culture Trumps National • Many, Many Niches, All Different • Elements of Culture • Ethnicity • Life Expectancy • Manners and Customs • Geography, Traffic, Politics, Density © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 47
    48. 48. BREAK © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 48
    49. 49. Context Module 2: Diagnosis Application Set Ideals Understand Understand The Basic Shapes © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 49
    50. 50. Pyramids http://www.china-profile.com/data/ani_ceu_pop.htm © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 50
    51. 51. © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 51
    52. 52. Grant County, ND Orange County, FL © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 52
    53. 53. Atlanta Salt Lake City © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com
    54. 54. Mansfield, OH San Francisco © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 54
    55. 55. San Antonio Detroit © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 55
    56. 56. Boston United States © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 56
    57. 57. http://sdrurallife.sdstate.edu/populationpyramids2.htm Hughes County South Dakota McPherson County © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 57
    58. 58. Fresno California Sacramento Bakersfield San Diego Chico 58 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com
    59. 59. Austin Texas College Station Dallas San Antonio Houston © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 59
    60. 60. Honolulu Hawaii Kauai Maui 60 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com
    61. 61. Pittsburgh Cleveland Detroit Grand Rapids Bloomington Flint © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 61
    62. 62. Boston New York, NY Philadelphia Atlanta Washington, DC Baltimore 62 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com
    63. 63. Denver Seattle Portland, San Jose Oakland Los Angeles 63 © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com
    64. 64. Migration Life Expectancy Ethnicity Education Shaping Baby Boom Factors College Town Industry Religion Manners © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 64
    65. 65. BREAK © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 65
    66. 66. Diagnostics © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 66
    67. 67. Making Your Own Charts © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 67
    68. 68. BREAK © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 68
    69. 69. Where Opportunity Goes © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 69
    70. 70. Where Everything Else Flows © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 70
    71. 71. ■High Growth ■Hierarchical ■Innovative ■Entrepreneurial ■Startups, Bio-Tech ■Modest Growth ■Distributed ■Incremental Improvement ■Procedural ■New Fortune 500 ■Very Low Growth ■Increasingly Hierarchical ■Opportunity Consolidates at Top ■Procedural ■Old Media, New Mfg, Retail ■Death Spiral ■Punitive Cultural Enforcement ■No Retention of the Young ■Grasping ■Autos, Metals, Old Mfg © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 71
    72. 72. Your Goals © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 72
    73. 73. Geo Shape Current Shape Desired End State © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 73
    74. 74. © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 74
    75. 75. © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 75
    76. 76. Wrap Up © 2009 Two Color Hat, Inc., Bodega Bay, CA 94923 www.twocolorhat.com 415.683.0775 john@twocolorhat.com 76

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