Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)
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This presentation aims to put an end to the constant speculation about whether social signals have a direct influence on achieving high search rankings within Google. Stickyeyes’ Creative Communications Director, Heather Healy will demonstrate where it does and doesn’t matter to be active across social media in relation to Google rankings as well as delving into competitive sector examples.
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Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)
- 1. DO SOCIAL SIGNALS ACTUALLY PLAY A PART IN SEARCH RANKINGS? @heatherhealy
- 4. FAST FORWARD A LOT OF YEARS
- 5. “FIND OUT WHAT STUFF YOUR CUSTOMERS LIKE. FIND OUT WHERE THEY GO. GIVE THEM AMAZING STUFF”
- 7. “YES, SOCIAL SIGNALS ARE PART OF OUR ALGORITHM”
- 8. METHODOLOGY
- 10. PERFECT CORRELATION LINK COUNT RANKING POSITION: GOOGLE.CO.UK
- 11. CORRELATION WITH HIGHER RANKING 1 EXTERNAL LINKS TO URL 2 UNIQUE LINKS TO URL 10 SOCIAL FOR URL
- 12. UNIQUE LINKS & HIGHER RANKINGS RANKING POSITION: GOOGLE.CO.UK Data Set: Top 100 positions across 400 keywords in September 2012
- 13. SOCIAL INTERACTIONS & HIGHER RANKINGS RANKING POSITION: GOOGLE.CO.UK Data Set: Top 100 positions across 400 keywords in September 2012
- 14. SOCIAL INTERACTIONS & UNIQUE LINKS SOCIAL COUNT UNIQUE LINK COUNT Data Set: Top 100 positions across 400 keywords in September 2012
- 15. “DON’T WRITE THE EPITAPH FOR LINKS YET”
- 16. MONEYSUPERMARKET RANKINGS bank accounts #1 credit cards isas loans mortgages
- 17. 24.2K FACEBOOK 2,831 TWITTER 106 GOOGLE+
- 19. MONEYSUPERMARKET COST OF BEING BATMAN LAUNCH
- 20. MONEYSUPERMARKET COST OF BEING BATMAN SOCIAL INTERACTION COUNT
- 21. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMAN SOCIAL INTERACTION COUNT
- 22. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMAN SOCIAL INTERACTION COUNT
- 23. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMAN SOCIAL INTERACTION COUNT
- 24. LINK VALUE
- 26. KNOCK-ON VALUE
- 27. WAITROSE 17TH SEPTEMBER 2012 FINISH THE SENTENCE: “I SHOP AT WAITROSE BECAUSE ___________________” #WAITROSEREASONS
- 29. SOCIAL MENTIONS VS UNIQUE LINKS UNIQUE LINK COUNT SOCIAL COUNT
- 31. NEW LOOK
- 32. LFW
- 33. WOMEN’S DRESSES RANKINGS VS SOCIAL RANKING POSITION SOCIAL COUNT
- 34. THIS MEANS
- 35. THINGS YOU SHOULD DO