The document is a competitive analysis report from SEO, LLC that analyzes the search engine rankings and visibility of various keywords related to employment law in Milwaukee for the law firm Heins Law Office. The report analyzed rankings on Google and Bing from February 17, 2018 and compares them to rankings from November 28, 2017. It provides statistics on the number of improved, unchanged, and dropped rankings. It also includes tables and charts showing the rankings and positions of the law firm's website for different keywords on each search engine. The report shows that most of the keywords saw improved rankings, with many moving into the top 5, 10, or 30 search results.

1. SEO, LLC Internet Competitive Analysis Research and
Advice
2/17/2018
SEO, LLC Search Engine Ranking
Report
500 N. Michigan Ave.
Suite 500
Chicago, IL 60611
920-285-7570
Date: 2/17/2018
Recipient: Brian C. Bateman
SplinternetMarketing.com
500 N. Michicgan Ave. Ste. 300
CHICAGO IL 60611
Phone: 8920-285-7570
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This analysis has been created by SEO, LLC. Visit us on the Web at http://SEOXTC.com or call
920-285-7570 for an appointment for your personalized plan to dominate in the search results on
Google and Bing.
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2. SEO, LLC Internet Competitive Analysis Research and
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2/17/2018
Report Overview
Dates of the Ranking Checks
Date: Saturday, February 17, 2018
Comparison date: Tuesday, November 28, 2017
Scope of this Ranking Report
36 keywords and one URL have been checked on 2 search engines. The first 3 result pages of each search engine have
been checked.
Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position 6
Listings Summary
50 listings new or moved up
2 listings did not change
0 listings dropped or moved down
Listings in the top 5 positions 25
Listings in the top 10 positions 34
Listings in the top 20 positions 44
Listings in the top 30 positions 51
Listings which are new 23
Listings which moved up 27
Listings which did not change 2
Listings which moved down 0
Listings which are dropped 0
Total listings 52
Listings Distribution
This chart shows the number of rankings in the different positions.
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3. SEO, LLC Internet Competitive Analysis Research and
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2/17/2018
Listings Distribution
Saturday, February 17, 2018 Tuesday, November 28, 2017
Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20 Pos. 21-25 Pos. 26-30
18
16
14
12
10
8
6
4
2
0
Top 30 Listings
The left chart shows the number of top 30 rankings for your search terms, and the right chart shows the number of top 30
rankings in the search engines.
Top 30 listings for keywords
2 top 30 listings for "milwaukee employment law"
2 top 30 listings for "milwaukee job...ment attorney"
2 top 30 listings for "milwaukee em...ment attorney"
2 top 30 listings for "milwaukee emp...er retaliation"
2 top 30 listings for "milwaukee em...ation lawyers"
2
1
0
Top 30 listings in the search engines
33 top 30 listings in Bing.com
18 top 30 listings in Google.com
30
25
20
15
10
5
0
Checked URLs
This table lists all URLs that have been considered for this report.
URL Listings On
Page 1
Listings On
Page 2
Listings On
Page 3
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4. SEO, LLC Internet Competitive Analysis Research and
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2/17/2018
Checked URLs
This table lists all URLs that have been considered for this report.
http://www.heinslawoffice.com 33 13 5
Total 33 13 5
Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
Keyword Listings On
Page 1
Listings On
Page 2
Listings On
Page 3
milwaukee discrimination attorney 0 1 0
milwaukee discrimination law 1 0 0
milwaukee discrimination lawyers 0 0 1
milwaukee employee rights 2 0 0
milwaukee employee rights law 2 0 0
milwaukee employee rights lawyers 0 2 0
milwaukee employer harassment 1 0 0
milwaukee employer harassment attorney 1 0 0
milwaukee employer harassment law 1 1 0
milwaukee employer harassment lawyers 1 1 0
milwaukee employer retailiation 0 1 0
milwaukee employer retailiation attorney 1 0 0
milwaukee employer retailiation law 1 0 0
milwaukee employer retailiation lawyers 1 0 0
milwaukee employer retaliation 1 1 0
milwaukee employer retaliation attorney 1 0 0
milwaukee employer retaliation law 1 0 0
milwaukee employer retaliation lawyers 2 0 0
milwaukee employment attorney 1 0 1
milwaukee employment law 1 0 1
milwaukee employment lawyers 0 0 1
milwaukee job harassment 1 0 0
milwaukee job harassment attorney 1 1 0
milwaukee job harassment law 1 1 0
milwaukee job harassment lawyers 1 0 0
milwaukee problems at work attorney 0 1 0
milwaukee problems at work law 0 1 0
milwaukee unfair treatment 1 1 0
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5. SEO, LLC Internet Competitive Analysis Research and
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2/17/2018
Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
milwaukee unfair treatment attorney 2 0 0
milwaukee unfair treatment law 2 0 0
milwaukee unfair treatment lawyers 2 0 0
milwaukee workplace harassment 0 1 1
milwaukee workplace harassment attorney 1 0 0
milwaukee workplace harassment law 1 0 0
milwaukee workplace harassment lawyers 1 0 0
milwaukee wrongful discharge lawyers 0 0 0
Total 33 13 5
Checked Search Engines
This table lists all search engines for which rankings have been found in the top 30 results.
Search Engine Listings On
Page 1
Listings On
Page 2
Listings On
Page 3
Bing.com 27 6 0
Google.com 6 7 5
Total 33 13 5
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2/17/2018
Ranking Results
Bing.com
Keyword URL Pos. Page Old Pos. Change
milwaukee discrimination attorney https://heinslawoffice.com 22 2 23 +1
milwaukee discrimination law https://heinslawoffice.com 8 1 - new
milwaukee employee rights https://heinslawoffice.com 3 1 10 +7
milwaukee employee rights law https://heinslawoffice.com 2 1 - new
milwaukee employee rights lawyers https://heinslawoffice.com 15 2 15 same
milwaukee employer harassment https://heinslawoffice.com 4 1 - new
milwaukee employer harassment
attorney
https://heinslawoffice.com 2 1 - new
milwaukee employer harassment law https://heinslawoffice.com 1 1 - new
milwaukee employer harassment
lawyers
https://heinslawoffice.com 3 1 - new
milwaukee employer retailiation https://heinslawoffice.com/can-my-e
mployer-retaliate-against-me/
16 2 - new
milwaukee employer retailiation
attorney
https://heinslawoffice.com/employer-r
etaliation/
5 1 - new
milwaukee employer retailiation law https://heinslawoffice.com 5 1 19 +14
milwaukee employer retailiation
lawyers
https://heinslawoffice.com 10 1 20 +10
milwaukee employer retaliation https://heinslawoffice.com/employer-r
etaliation/
3 1 8 +5
milwaukee employer retaliation
attorney
https://heinslawoffice.com/employer-r
etaliation/
4 1 10 +6
milwaukee employer retaliation law https://heinslawoffice.com/employer-r
etaliation/
3 1 10 +7
milwaukee employer retaliation
lawyers
https://heinslawoffice.com/employer-r
etaliation/
4 1 25 +21
milwaukee employment attorney https://heinslawoffice.com 10 1 - new
milwaukee employment law https://heinslawoffice.com 5 1 - new
milwaukee job harassment https://heinslawoffice.com 9 1 23 +14
milwaukee job harassment attorney https://heinslawoffice.com 8 1 22 +14
milwaukee job harassment law https://heinslawoffice.com 1 1 - new
milwaukee job harassment lawyers https://heinslawoffice.com 5 1 - new
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2/17/2018
Keyword URL Pos. Page Old Pos. Change
milwaukee problems at work attorney https://heinslawoffice.com 20 2 - new
milwaukee problems at work law https://heinslawoffice.com 13 2 - new
milwaukee unfair treatment https://heinslawoffice.com/category/u
nfair-treatment/
1 1 24 +23
milwaukee unfair treatment attorney https://heinslawoffice.com/category/u
nfair-treatment/
1 1 3 +2
milwaukee unfair treatment law https://heinslawoffice.com/category/u
nfair-treatment/
1 1 7 +6
milwaukee unfair treatment lawyers https://heinslawoffice.com/category/u
nfair-treatment/
3 1 5 +2
milwaukee workplace harassment https://heinslawoffice.com 21 2 - new
milwaukee workplace harassment
attorney
https://heinslawoffice.com/workplace-
harassment/
3 1 - new
milwaukee workplace harassment
law
https://heinslawoffice.com/workplace-
harassment/
2 1 - new
milwaukee workplace harassment
lawyers
https://heinslawoffice.com/workplace-
harassment/
2 1 - new
milwaukee wrongful discharge
lawyers
https://heinslawoffice.com/wrongful-te
rmination/
41 3 - new
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2/17/2018
Rankings on Bing.com
milwaukee unfair treatment attorney - heinslawoffice.com/category/unfair-treatment/
milwaukee unfair treatment law - heinslawoffice.com/category/unfair-treatment/
milwaukee unfair treatment lawyers - heinslawoffice.com/category/unfair-treatment/
milwaukee workplace harassment attorney - heinslawoffice.com/workplace-harassment/
milwaukee employer retaliation law - heinslawoffice.com/employer-retaliation/
milwaukee workplace harassment law - heinslawoffice.com/workplace-harassment/
milwaukee employee rights law - heinslawoffice.com
milwaukee employee rights - heinslawoffice.com
milwaukee employer harassment attorney - heinslawoffice.com
milwaukee employer harassment law - heinslawoffice.com
milwaukee job harassment law - heinslawoffice.com
milwaukee employer retaliation - heinslawoffice.com/employer-retaliation/
milwaukee workplace harassment lawyers - heinslawoffice.com/workplace-harassment/
milwaukee employer retaliation attorney - heinslawoffice.com/employer-retaliation/
milwaukee employer retailiation law - heinslawoffice.com
milwaukee unfair treatment - heinslawoffice.com/category/unfair-treatment/
milwaukee job harassment lawyers - heinslawoffice.com
milwaukee problems at work law - heinslawoffice.com
milwaukee employee rights lawyers - heinslawoffice.com
milwaukee employer harassment lawyers - heinslawoffice.com
2/15/20182/1/20181/15/20181/1/201812/15/201712/1/201711/15/201711/1/2017
Position
30
25
20
15
10
5
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2/17/2018
Google.com
Keyword URL Pos. Page Old Pos. Change
milwaukee discrimination lawyers https://heinslawoffice.com 27 3 - new
milwaukee employee rights https://heinslawoffice.com 8 1 13 +5
milwaukee employee rights law https://heinslawoffice.com 7 1 13 +6
milwaukee employee rights lawyers https://heinslawoffice.com 11 2 12 +1
milwaukee employer harassment law https://heinslawoffice.com 16 2 17 +1
milwaukee employer harassment
lawyers
https://heinslawoffice.com 16 2 18 +2
milwaukee employer retaliation https://heinslawoffice.com/employer-r
etaliation/
12 2 - new
milwaukee employer retaliation
lawyers
https://heinslawoffice.com 9 1 13 +4
milwaukee employment attorney https://heinslawoffice.com 25 3 28 +3
milwaukee employment law https://heinslawoffice.com 27 3 29 +2
milwaukee employment lawyers https://heinslawoffice.com 23 3 26 +3
milwaukee job harassment attorney https://heinslawoffice.com 17 2 17 same
milwaukee job harassment law https://heinslawoffice.com 16 2 21 +5
milwaukee unfair treatment https://heinslawoffice.com/category/u
nfair-treatment/
10 2 - new
milwaukee unfair treatment attorney https://heinslawoffice.com 1 1 6 +5
milwaukee unfair treatment law https://heinslawoffice.com/category/u
nfair-treatment/
4 1 - new
milwaukee unfair treatment lawyers https://heinslawoffice.com 2 1 5 +3
milwaukee workplace harassment https://heinslawoffice.com 27 3 30 +3
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10. SEO, LLC Internet Competitive Analysis Research and
Advice
2/17/2018
Rankings on Google.com
milwaukee unfair treatment attorney - heinslawoffice.com
milwaukee unfair treatment lawyers - heinslawoffice.com
milwaukee unfair treatment law - heinslawoffice.com/category/unfair-treatment/
milwaukee unfair treatment - heinslawoffice.com/category/unfair-treatment/
milwaukee employee rights lawyers - heinslawoffice.com
milwaukee employee rights - heinslawoffice.com
milwaukee employer harassment lawyers - heinslawoffice.com
milwaukee employer retaliation lawyers - heinslawoffice.com
milwaukee employee rights law - heinslawoffice.com
milwaukee job harassment attorney - heinslawoffice.com
milwaukee employer harassment law - heinslawoffice.com
milwaukee employer retaliation - heinslawoffice.com/employer-retaliation/
milwaukee job harassment law - heinslawoffice.com
milwaukee workplace harassment - heinslawoffice.com
milwaukee employment lawyers - heinslawoffice.com
milwaukee employment attorney - heinslawoffice.com
milwaukee employment law - heinslawoffice.com
milwaukee discrimination lawyers - heinslawoffice.com
2/15/20182/1/20181/15/20181/1/201812/15/201712/1/201711/15/201711/1/2017
Position
35
30
25
20
15
10
5
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