Data Con LA 2020 Description Given the lock down, consumption for gaming has increased dramatically across the world. We see major changes in how data is used in running the game, marketing the game, and monetizing gameplay. *Size of gaming and how behaviors have changed since COVID *Data it's role of games as a service games (in game telemetry) *What are people playing around the world during lock down and what does it say about them? *How data is used for marketing and how does it translate to in game Speaker Kunny Berdow, Google, Principal Analytical Lead