pagepro360.com (Jai prakash) is an SEO & Web designing strategist that helps online business owners figure out how to grow their business in a way that energizes them. i am currently working in the Marketing department.my zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for.

1. Effective Digital Marketing Strategy:
Understanding & Guiding the Digital Marketing
Basics:
Increment of Global Digital Traffic: To have difficult to imagine a world without
the Internet connectivity. Most of users are going to digital to search for
information of products, shop for groceries, or take their banking and purchasing
action. That’s why businesses should follow the suitable strategy and master
planning the digital marketing basics concept.
It is very hard to become a digital marketing expert. The area is vast and involves
several strategies necessary for maintaining and building a solid online presence
and making awareness consumers in the digital scope.
In this introduction to digital marketing concepts, we’ll help you understand all
the basics overview marketing techniques and its components, why they’re
essential for your business, and how to implement them to your advantage
benefits.
Numbers of people are connected globally through the internet for searching
information to shopping for groceries or clothing and mobile devices, the internet
has become an very essential part of element to our day-to-day life.
There are all over the world lumsum 5 billion (10 9
) active Internet users. That is
63% of the global population as a Digital data in April 2022
What is Digital Marketing?

2. Digital marketing refers to all marketing strategies that take place on the Internet
to show online presence to infront of your audience.
It inhance promoting and exploring your products or services on digital pages
such as, with the help of a website, social media or email.
Digital marketing is also about leveraging of consumer behavior. It uses data to
formulate marketing strategy to targeted at specific market segments like
demographic, age, and gender and psychographic behavioral.
For example, To check the number of impressions of your blog posts with the help
of Google analytics tools, lets you examine how many times visitors come & view
your content. It also provide an idea of what type of topic they would like to view
and optimize your content WebPages according to consumers perspective.
To sell online is that according to previous data companies to make calculated
marketing decisions. By the help of analytics tools to find out to whom to target
and where to sell online product on the basis of getting data digital marketers
make estimate how much budget spending for certain campaign of Return On
Investment ( ROI ) aim.
inbound marketing and digital marketing for consumers digital marketers include
common Key Performance Indicators ( KPIs ) for enhancing brand awareness, lead
generation and conversions across different digital marketing channels like social
media marketing, advertising, search engine optimization, e-mail marketing and
content marketing.
Introduction: The fundamental of Digital Marketing:
The vital role of digital marketing is to help brands awareness and gain online
visibility, possess leads, and convert leads into paying consumers.
There are many digital marketing concepts like SEO, On-page & off-page Seo, E-
mail marketing & content writing strategy involves which able businesses to
connect with same and different prospects and attract a constant stream of
consumers.
Let us explore each concept that’s you can start building an effective techniques!
How Digital marketer works do?

3. Digital marketers work in different specializations like SEO, Web design, Content
writing and social media channels, but Digital marketer often work with a team to
make a strategy and campaign run with their ROIs basis strategy. Some of the
different tools work on:
 A team to make the creative component under prospect vision.
 A copywriting team to write the blog and content creation.
 A Digital marketer create and manage organic listing and paid ads
Campaigns.
Digital marketing provide a better understanding, refer to the diagram below that
showing different aspects affecting a website and mobile apps, Digital marketing
agency could provide a better solution and offer to improve those aspects.
Digital marketing services offer specialized service for online internet marketing.
For Instance, a Search Engine Optimization (SEO) expert is responsible for keeping
the execution of websites and web pages. Websites optimization is work done by
SEO executive by conducting continue website audits to identify technical issues
to be fixed by seo executive with the help of seo tools strategy. SEO expert will
also do regular keyword research to rank the website for specific keywords, that’s
to boost the position of a website’s ranking on Google’s search results pages.
On the other hand if talk about another Digital marketing channel like Content
marketer, a content marketer is in charge of content marketing. they focuses on
content development and content distribution prospective. Examples of content
creation who conclude writing articles, article is also called as bug and electronic
direct mails (EDMs) that explore a brand’s story and their aspects that’s why the
target audience connect and engage with your brand .
In brand’s story one of the methods work on that is AIDA Model (Awareness,
Interest, Desire, Action) which represent customer first initiation mind set up step
that is AWARENESS and after that Google understand their consumers behaviour
then next step to feel INTEREST and customers rethinking again again about your
brand and product, next morning he or she awake DESIRE and final step take
ACTION which converts your beautiful Leads.
Time to time, Content marketer usually tracks and audit website traffic using
Google Analytics and some other private tools who also conducts keyword
research in order to know the kind of content users are searching for , one other
concept is more efficient are applicable with that is indexing ,indexing is the very

4. internal process of Google browser where Google sent internal spider who crawls
to find specific user data.
Search engine marketers are mostly work on two categories that is Organic search
results and Inorganic search results.
Google ads Campaign to create and manage for Inorganic search results.
Performance Digital seo marketer specialists are both critical to many seo process
and Google ads campaigns. They are responsible for social media marketing
(social media ads) and also search engine marketing (Google’s display ads) and .
Some examples of digital marketing channel that specialize in:
Content Marketing techniques:
Content marketing is a part of digital marketing techniques that works on creating
and exploring awareness of content with have topic relevancy and consistency to
attract and engage a clearly specification audience and reader. Content marketing
create both evergreen and seamlessly assets and capital which that will serve as a
foundation for your business’s future growth.
Email marketing techniques: it is very effective for yours,
e-mail marketing is a reasonable cost marketing channel it can be apply for any
business for small businesses to large business entity, By this phenomenon drive
conversion and build to make listed own lovely audience & customer base.
In a brief, email marketing is one type of direct e-mail marketing which provides
information about products and services to your potential customers. e-mail
campaigning goal is offering suitable goods and services to offer/reach specific
audience so they will show interest and buy them.
Social Media marketing techniques:
Social media marketing helps businesses to reach consumers by connecting social
media profile it's under work deep strategic algorithm of Google, Google have
own strategic policy and algorithm which All digital marketers have to work under
their own policy, Google keeps on changing its policy and rules from time to time.
Social media platform work through social media pages and its profile and other
promotional methods. Social media can also be used to develop brand awareness,

5. increase user traffic and improve sales and lead generation. The estimate value of
social media marketing can be seen in July 2022, there are have 4.7 billion global
social media users that techniques are very crucial in small and rural cities.
Search Engine Marketing techniques: (Google Ads – Inorganic search results):
Search engine marketing is the process of one type of inorganic search results
where promoting and exploring your business or website by paying a specific
amount for advertisement on search engines like Google and Bing, in this
techniques a one type of tool work on name is Google Ads. It’s a digital marketing
technique that helps businesses rank higher in inorganic search results.
Search Engine Optimization techniques:
Search engine optimization (SEO) is the process of optimizing a web page to
improve its ranking in search engine results pages and enhance visibility of traffic.
The first step in SEO is to create keyword base content that will attract users. The
second step it ensures that the content on your website or blog is accessible, easy
to human-read and have understanding content and relevant for users.
SEO used for a various of purposes include enhancing online visibility, getting
traffic, monetize your site from advertising, explore brand awareness, building
authority and credibility with micro and effective influencers by which method
attracting new audience.
Digital Marketing have pay Crucial role of Any Business techniques Now
Digital marketing is more in demand it is ever-green tactics which implement all
corporate houses.
In the period of Covid-19 epidemic, many businesses and individuals were got to
indulge on online a digital transformation. Now a days, the Internet marketing is
now being applicable at a high rate of frequency which never being experienced
digitally.
Companies with digital solutions can easily answer customers’ queries online and
are better able to grow in this post-pandemic normal. Due to their digital
transformation experiences, companies are now better equipped to move forward
in a digital world.

6. Digital marketing is about to be a crucial part of any Corporate business strategy
in the future. It is also clear that digital marketing is crucial for any company to
remain favorable to every market situation. that companies are not adapt digitally
these are likely to be leg behind business scenario.
Wrapping Up content:
Now, you have a better understanding of digital marketing, it is time for you to
consider that how your business can transform digitally too. If you’re interested in
a digital marketing SEO campaign for your business, To feel free any help to
contact on digital marketing agency -pagepro360.com from India.