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iFFY: The Music Video
TAG LINE: ‘Cause They Iffy
ABOVE THE LINE


Production Schedule
Target Audience
Psychographic
Demographic
Behavioral
Geographic
Pre-Production


4 weeks
Production


2 days
Production


Budget


$50,000
Post


3 weeks
Differentiating Factor: This project places a spin on a futuristic world involving combat dance, drag
racing & cars that transform into robots. If Michael Jackson's 'Beat It' took place in the future, and we
combined the ending of Chris Brown's Ayo music video but made it so the cars could transform into robots;
this would be it!
Projected
Views


50M
iFFY: The Music Video
ABOVE THE LINE


Chris Brown Joshua Smith
Joseph Kahn Matt Zion-Basile
Chris Brown Joseph Kahn Joshua Smith Matt Zion-Basile
Production Schedule
FEMALE


PEOPLE OF COLOR


MILLENNIALS & GEN-Z
HIP-HOP CULTURE


MODERN
UNITED STATES


BRAZIL
UPBEAT


INFLUENTIAL


SINGLE


Artist Executive Producer
Choreographer
Director
Tag line:

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  • 1. iFFY: The Music Video TAG LINE: ‘Cause They Iffy ABOVE THE LINE Production Schedule Target Audience Psychographic Demographic Behavioral Geographic Pre-Production 4 weeks Production 2 days Production Budget $50,000 Post 3 weeks Differentiating Factor: This project places a spin on a futuristic world involving combat dance, drag racing & cars that transform into robots. If Michael Jackson's 'Beat It' took place in the future, and we combined the ending of Chris Brown's Ayo music video but made it so the cars could transform into robots; this would be it! Projected Views 50M iFFY: The Music Video ABOVE THE LINE Chris Brown Joshua Smith Joseph Kahn Matt Zion-Basile Chris Brown Joseph Kahn Joshua Smith Matt Zion-Basile Production Schedule FEMALE PEOPLE OF COLOR MILLENNIALS & GEN-Z HIP-HOP CULTURE MODERN UNITED STATES BRAZIL UPBEAT INFLUENTIAL SINGLE Artist Executive Producer Choreographer Director Tag line: