A webinar about how small organizations with limited funds can use online video of live dance performance, and be successful in attracting paid subscribers and viewers.
Sarah Wilke, Managing Director, On the Boards
On the Boards has created the first-of-its-kind website offering streaming and download access to high quality full-length videos of contemporary performances. They have faced interesting issues about how to translate the integrity and beauty of a live dance into an online video, and especially about how companies can use technology to increase their revenue and support artists.
During the webinar, Sarah Wilke, Managing Director of On the Boards, will talk about their approach, share hints and discuss the pitfalls that arose in creating it, and tell us what they’ve learned so far about answering these important questions. In advance, she will share examples of their high def multi-camera videos of performances.
This document provides information about Rupa Choudury-Uddin Abedeen's preliminary task for a media studies assignment. It includes sections on challenging conventions and forms in media, representing social groups, the target audience, attracting the audience, radio technology like DAB, microphones and audio software, radio apps, and lessons learned from the preliminary to final project stages.
Building a Music Collection that Brings People in to Your LibraryALATechSource
Â
The document discusses challenges facing the music industry as it shifts to digital formats, with declining album sales and the closing of brick-and-mortar stores, as well as strategies for libraries to build engaging music collections that bring patrons in, such as partnering with local musicians, hosting music events, and developing specialized digital and physical collections with a focus on discoverability and niche genres. The goal is for libraries to serve both as information hubs for patrons and cultural centers that support local music communities.
The webinar provided tips for building audiences at home and on tour. It discussed how the Trey McIntyre Project engages audiences through personal interactions of dancers both online and offline. It also addressed performances in non-traditional settings and how to maximize these opportunities. The webinar further discussed branding integration across various media platforms and the use of spontaneous urban performances or "SpUrbans" to engage local communities. It also touched on developing an institutional voice and strategies for long distance relationship building.
What Makes Good Web Content? Produce videos and blogs that engage your audiences and motivate action.
Wednesday, February 9, 2011, 1-2:30 pm EST
Rebecca Krause-Hardie & Sidney Skybetter
Ever watch videos or read blogs, only to have have your eyes glaze over? In this webinar, two social media consultants will identify the key elements that are essential to posting great content, for videos, podcasts, or blog posts, drawing examples from the dance field. They’ll tell us what to do and what to avoid, to get it right and build the buzz about your art and performances, transforming your social media from Blah to Wow!
Beyond Dabbling: Creating a Social Media Strategy with PurposeDance/USA
Â
Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network
We've all experimented with social media at this point, but how many of us can point to real, definable results? In this webinar, we'll address how dance organizations can stop dabbling and start using social media to help meet their communications and organizational goals. We'll identify the elements of a strong social media strategy and provide you with a framework for using it to listen, tell your stories, generate buzz and build communities.
The document discusses how the internet is redefining our relationship with the arts. It notes that the internet has increased access to the arts by allowing people to learn about and discuss various art forms online. This gives exposure to emerging artists and makes it easier to publicize exhibitions and performances. The internet also makes art more accessible to everyday people by enabling online shopping and learning resources. It is helping develop new art forms by providing free software for creating professional-level content. While reflecting society, the internet has transformed from a text-based place into one filled with various creative works. Overall, the internet is enhancing how art unites people across boundaries.
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
The document outlines plans for a theatre project that will use verbatim interviews and movement to give unheard voices a platform and challenge societal norms. It will feature characters of different sexualities and gender identities to share stories about sexuality beyond a straight male perspective, including thoughts on stigma, assault, and harassment. The goal is to educate audiences and provoke discussion around important issues through sharing varied personal experiences.
This document provides information about Rupa Choudury-Uddin Abedeen's preliminary task for a media studies assignment. It includes sections on challenging conventions and forms in media, representing social groups, the target audience, attracting the audience, radio technology like DAB, microphones and audio software, radio apps, and lessons learned from the preliminary to final project stages.
Building a Music Collection that Brings People in to Your LibraryALATechSource
Â
The document discusses challenges facing the music industry as it shifts to digital formats, with declining album sales and the closing of brick-and-mortar stores, as well as strategies for libraries to build engaging music collections that bring patrons in, such as partnering with local musicians, hosting music events, and developing specialized digital and physical collections with a focus on discoverability and niche genres. The goal is for libraries to serve both as information hubs for patrons and cultural centers that support local music communities.
The webinar provided tips for building audiences at home and on tour. It discussed how the Trey McIntyre Project engages audiences through personal interactions of dancers both online and offline. It also addressed performances in non-traditional settings and how to maximize these opportunities. The webinar further discussed branding integration across various media platforms and the use of spontaneous urban performances or "SpUrbans" to engage local communities. It also touched on developing an institutional voice and strategies for long distance relationship building.
What Makes Good Web Content? Produce videos and blogs that engage your audiences and motivate action.
Wednesday, February 9, 2011, 1-2:30 pm EST
Rebecca Krause-Hardie & Sidney Skybetter
Ever watch videos or read blogs, only to have have your eyes glaze over? In this webinar, two social media consultants will identify the key elements that are essential to posting great content, for videos, podcasts, or blog posts, drawing examples from the dance field. They’ll tell us what to do and what to avoid, to get it right and build the buzz about your art and performances, transforming your social media from Blah to Wow!
Beyond Dabbling: Creating a Social Media Strategy with PurposeDance/USA
Â
Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network
We've all experimented with social media at this point, but how many of us can point to real, definable results? In this webinar, we'll address how dance organizations can stop dabbling and start using social media to help meet their communications and organizational goals. We'll identify the elements of a strong social media strategy and provide you with a framework for using it to listen, tell your stories, generate buzz and build communities.
The document discusses how the internet is redefining our relationship with the arts. It notes that the internet has increased access to the arts by allowing people to learn about and discuss various art forms online. This gives exposure to emerging artists and makes it easier to publicize exhibitions and performances. The internet also makes art more accessible to everyday people by enabling online shopping and learning resources. It is helping develop new art forms by providing free software for creating professional-level content. While reflecting society, the internet has transformed from a text-based place into one filled with various creative works. Overall, the internet is enhancing how art unites people across boundaries.
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
The document outlines plans for a theatre project that will use verbatim interviews and movement to give unheard voices a platform and challenge societal norms. It will feature characters of different sexualities and gender identities to share stories about sexuality beyond a straight male perspective, including thoughts on stigma, assault, and harassment. The goal is to educate audiences and provoke discussion around important issues through sharing varied personal experiences.
Andy Evens provides advice for making low-budget music videos, suggesting using guerilla filming techniques without permission to save on location costs, using basic HD cameras rather than expensive equipment, and creating many videos for local bands to build a portfolio and attract more work through word-of-mouth. He also advises filmmakers to create Facebook pages to advertise their work. The Kuda music project involved self-financing their video, which presented challenges like limited funds, crew, and preparation time but provided benefits like gaining experience and promoting their debut track.
This document outlines a group project to create an interactive installation telling the story of hip hop. It will include three short films focused on hip hop music, street art/culture, and dance. The dance film will feature Shake Dance Academy and include interviews. All content will be displayed through an interactive timeline on an iPad stand installed in their designated space, along with posters and speakers. The group has conducted research and recce's of locations to inform their design and content collection.
The document provides advice from Andy Evens on making low-budget music videos, including using guerilla filming techniques without permission, using basic HD cameras, and creating music videos for local bands to build a portfolio. It also discusses the Kuda project which was self-funded and faced challenges with limited funds, time, and crew. Finally, it offers tips from Dan Lucas to write down and develop video ideas through storyboarding.
This document outlines a concept for a youth talk show called "Gossip Central" aimed at ages 16-20. It would include celebrity gossip, musical performances, challenges and games. Well-known artists would discuss issues relevant to youth. Primary research in the form of surveys was conducted to design the show around audience interests. Secondary research examined popular shows like Ellen and Wendy Williams for their elements and format. A sample audience profile is provided. The studio format and budget are outlined, as are the main competitors and important health and safety considerations.
So you want to start a podcast ... your or boss doesJenna Spinelle
Â
This session, originally presented at Eduweb 2019, covers the state of the podcast industry, how higher ed can contribute to it, and how to launch a podcast.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city of Norwich. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations and music styles work to engage this target demographic in the nostalgia of their own childhood memories.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations in Norwich help connect the video to British audiences.
The European Voices Association action plan outlines their goals to create educational, informational, and networking value for members in 2015/16. Their key initiatives include supporting vocal music teachers and events, creating a database of European artists and resources, engaging members through social media and events, and fundraising to expand programs. The plan emphasizes connecting the pan-European vocal music community to share knowledge and artistic experiences across borders.
Music can have different meanings for different people. For some, like musicians, music is their passion and lives. Others enjoy music as a hobby or for relaxation. Music has the unique power to connect people and provide escape or expression across ages. Upgraded from slideshows, bioscope shows could now showcase video and music to provide unique auditory experiences for audiences using surround sound systems or headphones. This honors bioscope's history while introducing modernized music experiences.
Libraries and SXSW is a document about the Lib*Interactive movement at the South by Southwest (SXSW) conference in Austin, Texas. It provides background on SXSW, introduces the panelists involved with Lib*Interactive, and discusses their experiences at SXSW 2015. Lib*Interactive is a volunteer group that attends SXSW to connect people to tools that support their passions and promote libraries, archives, and museums. They partner with organizations like EveryLibrary and host events at the #IdeaDropHouse to share ideas and inspire attendees.
This document provides information about creating an audio production project with middle school students. It discusses how the project was inspired by other classroom work and examples. An audio format was chosen because it is accessible with common technology, allows students to fill in visual details, and has fewer copyright issues than video. The document outlines the process of writing a script, auditioning for roles, finding sound effects and music, editing the audio tracks together using Audacity software, promoting the finished production through a website, and sharing it with an audience.
Using Social and Traditional Media to share music and grow a fan base. Types of social media, how to use social media, best types of social media for music artists, types of traditional media (print, radio, tv, internet), and how to develop story angles, outside of music, to create media placements.
Bumpin is a website dedicated to electronic dance music (EDM) and artists worldwide. It provides the latest EDM tracks and information, opportunities for social networking and online DJ courses. Services include the top new and trending tracks, top artists of the week, news and events. The site allows users to network, share their music, learn DJ skills from free courses, and get discovered through collaborations and gaining reputation. Visiting Bumpin.com launches the journey of creativity, opportunity, and connection within the EDM community.
The document discusses various distribution platforms and their target audiences for social realist films. It describes several film distributors and where they might promote and distribute films, such as Netflix, Sony Pictures Classics, and independent cinemas. It also discusses websites like IMDb, MUBI, and LoveFilm that provide information on films and their target audiences, which include film lovers, young adults, and those interested in independent and foreign films. The document emphasizes understanding the target demographic for research, promotion, and distribution of social realist films.
Piper LeMoine's presentation to a group of girls, 9-14 years old, at Latinitas about becoming a web developer, what web developers do, and how to connect those skills to advocacy and using your powers for good.
The document provides an overview and training for ICC Ambassadors. It introduces the ICC leadership and gives an overview of the organization's mission, values, history and programs. It describes the role and expectations of ICC Ambassadors in promoting the organization through social media engagement and outlines best practices for using different social media platforms to raise awareness of the ICC.
The document proposes a documentary about the negative effects of violent video games on people aged 12-18. It will target that same age group, who are most impacted and interested in the topic. The documentary will take an exploratory style to strongly argue its viewpoint, and include expert interviews, public opinions, game footage, and footage of young people's reactions to games. It aims to air on Channel 4 or BBC Three around 8pm to reach its target audience when they are most likely to watch TV. The proposal outlines the necessary camera equipment, editing software, and other resources required.
The document discusses conventions and techniques used in music videos, particularly for love songs. It provides information on symbolic and technical techniques, how the audience relates to conventions, and how the video fits the lyrics and song. It also discusses common elements of love song music videos like attractive subjects, idealized relationships, locations, close-ups, and cuts that fit the tempo. Finally, it analyzes different types of narratives, performances, and mixtures of the two in music videos.
Andy Evens provides advice for making low-budget music videos, suggesting using guerilla filming techniques without permission to save on location costs, using basic HD cameras rather than expensive equipment, and creating many videos for local bands to build a portfolio and attract more work through word-of-mouth. He also advises filmmakers to create Facebook pages to advertise their work. The Kuda music project involved self-financing their video, which presented challenges like limited funds, crew, and preparation time but provided benefits like gaining experience and promoting their debut track.
This document outlines a group project to create an interactive installation telling the story of hip hop. It will include three short films focused on hip hop music, street art/culture, and dance. The dance film will feature Shake Dance Academy and include interviews. All content will be displayed through an interactive timeline on an iPad stand installed in their designated space, along with posters and speakers. The group has conducted research and recce's of locations to inform their design and content collection.
The document provides advice from Andy Evens on making low-budget music videos, including using guerilla filming techniques without permission, using basic HD cameras, and creating music videos for local bands to build a portfolio. It also discusses the Kuda project which was self-funded and faced challenges with limited funds, time, and crew. Finally, it offers tips from Dan Lucas to write down and develop video ideas through storyboarding.
This document outlines a concept for a youth talk show called "Gossip Central" aimed at ages 16-20. It would include celebrity gossip, musical performances, challenges and games. Well-known artists would discuss issues relevant to youth. Primary research in the form of surveys was conducted to design the show around audience interests. Secondary research examined popular shows like Ellen and Wendy Williams for their elements and format. A sample audience profile is provided. The studio format and budget are outlined, as are the main competitors and important health and safety considerations.
So you want to start a podcast ... your or boss doesJenna Spinelle
Â
This session, originally presented at Eduweb 2019, covers the state of the podcast industry, how higher ed can contribute to it, and how to launch a podcast.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city of Norwich. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations and music styles work to engage this target demographic in the nostalgia of their own childhood memories.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations in Norwich help connect the video to British audiences.
The European Voices Association action plan outlines their goals to create educational, informational, and networking value for members in 2015/16. Their key initiatives include supporting vocal music teachers and events, creating a database of European artists and resources, engaging members through social media and events, and fundraising to expand programs. The plan emphasizes connecting the pan-European vocal music community to share knowledge and artistic experiences across borders.
Music can have different meanings for different people. For some, like musicians, music is their passion and lives. Others enjoy music as a hobby or for relaxation. Music has the unique power to connect people and provide escape or expression across ages. Upgraded from slideshows, bioscope shows could now showcase video and music to provide unique auditory experiences for audiences using surround sound systems or headphones. This honors bioscope's history while introducing modernized music experiences.
Libraries and SXSW is a document about the Lib*Interactive movement at the South by Southwest (SXSW) conference in Austin, Texas. It provides background on SXSW, introduces the panelists involved with Lib*Interactive, and discusses their experiences at SXSW 2015. Lib*Interactive is a volunteer group that attends SXSW to connect people to tools that support their passions and promote libraries, archives, and museums. They partner with organizations like EveryLibrary and host events at the #IdeaDropHouse to share ideas and inspire attendees.
This document provides information about creating an audio production project with middle school students. It discusses how the project was inspired by other classroom work and examples. An audio format was chosen because it is accessible with common technology, allows students to fill in visual details, and has fewer copyright issues than video. The document outlines the process of writing a script, auditioning for roles, finding sound effects and music, editing the audio tracks together using Audacity software, promoting the finished production through a website, and sharing it with an audience.
Using Social and Traditional Media to share music and grow a fan base. Types of social media, how to use social media, best types of social media for music artists, types of traditional media (print, radio, tv, internet), and how to develop story angles, outside of music, to create media placements.
Bumpin is a website dedicated to electronic dance music (EDM) and artists worldwide. It provides the latest EDM tracks and information, opportunities for social networking and online DJ courses. Services include the top new and trending tracks, top artists of the week, news and events. The site allows users to network, share their music, learn DJ skills from free courses, and get discovered through collaborations and gaining reputation. Visiting Bumpin.com launches the journey of creativity, opportunity, and connection within the EDM community.
The document discusses various distribution platforms and their target audiences for social realist films. It describes several film distributors and where they might promote and distribute films, such as Netflix, Sony Pictures Classics, and independent cinemas. It also discusses websites like IMDb, MUBI, and LoveFilm that provide information on films and their target audiences, which include film lovers, young adults, and those interested in independent and foreign films. The document emphasizes understanding the target demographic for research, promotion, and distribution of social realist films.
Piper LeMoine's presentation to a group of girls, 9-14 years old, at Latinitas about becoming a web developer, what web developers do, and how to connect those skills to advocacy and using your powers for good.
The document provides an overview and training for ICC Ambassadors. It introduces the ICC leadership and gives an overview of the organization's mission, values, history and programs. It describes the role and expectations of ICC Ambassadors in promoting the organization through social media engagement and outlines best practices for using different social media platforms to raise awareness of the ICC.
The document proposes a documentary about the negative effects of violent video games on people aged 12-18. It will target that same age group, who are most impacted and interested in the topic. The documentary will take an exploratory style to strongly argue its viewpoint, and include expert interviews, public opinions, game footage, and footage of young people's reactions to games. It aims to air on Channel 4 or BBC Three around 8pm to reach its target audience when they are most likely to watch TV. The proposal outlines the necessary camera equipment, editing software, and other resources required.
The document discusses conventions and techniques used in music videos, particularly for love songs. It provides information on symbolic and technical techniques, how the audience relates to conventions, and how the video fits the lyrics and song. It also discusses common elements of love song music videos like attractive subjects, idealized relationships, locations, close-ups, and cuts that fit the tempo. Finally, it analyzes different types of narratives, performances, and mixtures of the two in music videos.
1. OntheBoards.tv
Sarah Wilke, Managing Director of OntheBoards
Suzanne Callahan, Project Manager, Engaging Dance Audiences
Rebecca Krause-Hardie, Manager, EDA Learning Community
Rachel Bell, Communications Specialist, Dance/USA
Engaging Dance Audiences is generously supported by
the Doris Duke Charitable Foundation and the James Irvine Foundation.
2. First, the GoToWebinar dashboard
You can raise Be active!
your hand by Ask a question
clicking here. using the space
here.
3. First, the GoToWebinar dashboard
If the dashboard
minimizes and
you want to ask a
question,
You can expand the
dashboard by clicking
on the red arrow here.
4. Second, some housekeeping
If you are using a telephone for audio,
• Please take a moment to mute your line
by pressing *6.
• You may un-mute your line by pressing
*7.
5. What is OntheBoards.tv?
• On the Boards is a thriving 33-year old contemporary
performing arts center in Seattle, WA.
• OntheBoards.tv launched as a website in January 2010.
• OntheBoards.tv features on-demand, full-length, high-
definition contemporary performances available for
streaming or downloading via single purchase or
subscription.
6. The goals of OntheBoards.tv
1. To break-down the barriers of geography, time
and cost for arts participation. (new audiences)
2. To create an opportunity for audiences to
develop relationships with performing artists
and become art fans. (current audiences)
3. To establish a new standard for performance
documentation.
4. To provide a new revenue stream for artists.
7. Today’s Talk
• Section 1: Introduction
• Section 2: How did we get here?
• Section 3: What does the site really look
like?
• Section 4: How is it going? And where are
we going from here?
• Note: please interrupt
8. Questions for me to think
about…please answer
• Why were you interested in attending this
webinar?
• Is there anything specific you want me to
address?
• Are you an artist? Producer? Presenter?
Other?
• Do you currently film performances?
• Do you show clips or films on the internet?
How?
9. Questions for you to think
about…
• What does a catalogue for dance and performance
look like?
• Does the fleeing nature of live art deny fandom?
• How do you have a conversation about art if no
one sees it?
• Is art ever free?
• Can you create artistic context on iTunes?
• Is an online audience different than a live
audience?
• How do you measure success for online
initiatives? How important are numbers?
10. Interlude:
a sample from OtB.tv
As with live presentation, quality
content is the starting point for
OntheBoards.tv. So, we must also
start the conversation here….
11. Section 2: How did we get here?
1. Ideas from our past lives (museums and
the NCAA)
2. Pre-show lectures became post-show
podcasts
3. Raising capital
4. Asking questions and making decisions…
12. Our Manifesto
• This is NOT about recreating the live
experience, it is something new
• Artists MUST be true partners
• We MUST charge for content
• We MUST work with a filmmaker
• We MUST host our own content (not $)
• This is just as much about content as it is
about distribution
13. Creating high-def filmic versions
of full length performances…
1. Contract with the artist & secure rights
2. Thinklab talks with artist & watches show
3. 4-5 cameras and a sound engineer
4. A second night?
5. Get materials from artist?
6. Thinklab creates an edit and sends to the
artist (x3…)
7. Make a trailer and post online
14. We launched on
January 21, 2010!
The site that mom and pop built
and that the NYTimes liked…
15. Section 3: About OntheBoards.tv
Costs to Watch Featured Artists
• $5 to stream (48 hours) • Tanja Leidtke (Dance)
• $15 to download (own) • Diana Szeinblum (Dance)
• $50-$100 to subscribe • Jan Fabre/Troublyn (Dance)
• $250 for educational institution • Young Jean Lee
subscription • Temporary Distortion
• $30 for educational download • Reggie Watts
• Allen Johnson
Formats • Morgan Thorson (Dance)
• High definition • Radiohole
• Regular definition • Christian Rizzo (Dance)
• For mobile devices • Pat Graney (Dance) – soon!
• Ralph Lemon (Dance) – soon!
• Dayna Hanson (Dance) – soon!
• Radoslaw Rychcik – soon!
20. Section 4: How is it going? #’s
• Since our launch in January we have had over 18,769 visitors
to the site from 91 countries and 50 states.
• We have over 7,800 registered users and 86 paid
subscribers, including 3 university subscriptions. We have
sold over 175 single downloads or streams.
• Our most popular shows are The Shipment, a theater work by
Young Jean Lee and contruct, the last work by Australian
choreographer Tania Leidtke.
• Most users are in New York
and Seattle, with our
highest international
participation in Canada and
Australia.
21. How is it going?
• Setting expectations is hard…
• We love our product; our artists are happy
• Our greatest potential is in the next 2 years
• Getting content up is a challenge
• Capacity is really our biggest challenge…
• We are still figuring out how to reach our
market…
• Music rights, unions and other barriers
• We are conducting surveys of our audience
22. As we look to the future of
OntheBoards.tv…
• POPP and creating national models
• Working with universities
• Reaching out to festivals and screenings
• Creating new partnerships and pair with like-minded
projects
• Creating enhanced auxiliary content & conversations
• Continuing to conduct research
• Evaluate
• Raise money!
24. Thank you for your kind attention!
There are just two more items…
25. Join us for the next webinars…
What makes good web content?
Date: February 9, 2011 (tentative)
1-2:30 pm EST
26. Continue this Conversation
For additional dialogue about this topic,
visit the EDA Learning Community at
http://eda.danceusa.org.
We’ll keep talking on the discussion boards
(Communicate tab, Discussions).