Franck Riboud, the CEO of Danone, discusses the need to adapt the company's dual project approach to the new global world in which Danone operates. He believes that by building on the twin foundations of health and sustainability, Danone can succeed anywhere in the world. The document then outlines several of Danone's CSR projects in China, including a microcredit fund, eco-friendly water bottling initiatives, malnutrition programs, and research partnerships.

2. Danone DUAL PROJECT MOVING AHEAD
TO ADAPT TO THE NEW WORLD
“In every country of the world, bringing
health through food to as many people as
possible is a concept we all must work
towards. And we will learn, via our
different pilot experiences, how to bring
them together and move ahead.
We have to move ahead from a dual
project, that was a French one and a little
European, to a dual project that is
adapted to the new world where Danone
is Operating. I am convinced that we will
win, as long as we build Danone on these
twin foundations”.
Franck Riboud, CEO of Danone

3. Danone CSR Projects in China
DANONE issue:
go even further
• Danone MICRO CREDIT FUND in China
1 Poor people’s bank / Village bank
page 3
• Eco-Longmen Project
(即将申请达能集团的生态基金)
• Project NutriGo
多美滋营养包项目
•Dome Growth Project for Orphanage
多美滋孤残婴幼儿金盾成长项目
•Nutricia Project
Gut Barrier Research Foundation Under the name of Prof. Li
Jieshou

4. DANONE issue:
Danone MICRO CREDIT FUND in China
go even further
Poor people’s bank / Village bank
1 page 4

5. DANONE issue:
Danone MICRO CREDIT FUND in China
go even further
1 page 5
Agricultural Loan :
In Dec 2009, Ms Li borrowed
RMB 8,000 from Danone Micro-
credit for mushroom farming .
Annual income of RMB 32,000 in
2010, expecting up to RMB
40,000 in year 2011.
Ms Li fengying from Pingquan,
Hebei
build his own mushroom business

6. DANONE issue:
Danone MICRO CREDIT FUND in China
go even further
Enterprise Loan :
1 page 6
The garage of Mr Jiu collapsed
in the 2008 earthquake. His
truck repairing business was
facing closure.
Mr Jiu borrowed RMB 30,000
from Grameen-CPAD-Danone
Micrio-credit, together with his
own saving, he managed to re
build a new garage and saved
business
Mr. Jiu re-build a new garage
and saved his small business

7. The DANONE
Eco-Longmen Project
Approach:
Fundamentals
Social Innovation
2 page 7
Replace sourcing and Increase capacity of Health NMW
Reinforce Health positioning : Natural Mineral Water REBUILD
CREDIBILITY & TRUST!
Build first full program of Community and Water resource protection.

8. Long Men New Plant
The DANONE
Approach:
Environment friendly
Fundamentals
Social Innovation
2
Waste Water Treatment Station
Capacity 600T waste water /day.
page 8 Green refrigerant
Energy Saving Lamps More than 300m2 plane skylight ;
-50% electricity maximize natural light. Double glazing
to save air conditioning.

9. Eco-Longmen
The DANONE
Approach:
Support the community
Fundamentals
Social Innovation
2 Build 4.5 km road access + Safety mgt
page 9 Fight draught
Villagers Irrigation rice support

10. Eco-Longmen
The DANONE
Approach:
Fundamentals
Protect the Water Source + Restore the Eco-system
Social Innovation
2 page 10

11. The DANONE
Project NutriGo
Approach:
Fundamentals
多美滋营养包项目
Social Innovation
2 page 11
Launched in March 2010
the Project NutriGo aims to
improve nutrition deficiency to as
many Chinese babies in less
developed cities as possible,
through yingyangbao so they have
a healthy growth and a bright
future.

12. The DANONE
Dome Growth Project for Orphanage
Approach:
Fundamentals
多美滋孤残婴幼儿金盾成长项目
Social Innovation
2 page 12
This project is launched in April 2011, aims to extensively support orphanage
by providing not only healthy milk products but also the training to the nursery
professionals with 1000 days immunity knowledge.

13. The DANONE
Nutricia Project
Approach:
Fundamentals
Gut Barrier Research Foundation Under the name of
Social Innovation
2 Prof. Li Jieshou
Objectives:
page 13
• Creating the Social Responsibility by
addressing the patients un-taped needs
• Building up the medical credibility
Actions:
• Announcement of the main theme at the
beginning of the year
• Seeding trial nationwide
• Review and discussion with Prof. Li
• Annual meeting for exchanging the
experiences

14. The DANONE
Dome Growth Project for Orphanage
Approach:
Fundamentals
多美滋孤残婴幼儿金盾成长项目
Social Innovation
2 page 14
This project is launched in April 2011, aims to extensively support orphanage by providing not
only healthy milk products but also the training to the nursery professionals with 1000 days imunity
knowledge.
DANONE
SOCIAL INNOVATIONS
ON THE WAY AHEAD…