3. STRATEGIC
ALTERNATIVES
• Corporate strategies that an
organization takes to
achieve business success
in the long term.
• Adapt and anticipate
changes in the business
environment; establishing
6. RETRENCHMENT
COMBINATION
• Adopted for
contraction of its
activities(Substanti
al
reduction/eliminatio
n) to improve
overall
performance
• Adoption of a
mixture of Stability,
Expansion &
Retrenchment
strategies
• A complex solution
taking into account
8. V S P Rao, V Hari Krishna,
“Strategic Management – Text
and Cases”, Excel Books, New
Delhi
Azhar Kazmi, Adela Kazmi,
“Strategic Management”, New
Delhi, Tata McGraw Hills, 2002