1. SOCIAL
BUSINESS FOR
SOCIAL GOOD
A MCH 123 presentation
By
Tristan Toh

2. Overview
Change &
Intro Fullfilment
Impact
Where to Good business
Examples
start? sense

3. Introduction
• What is a social
business and how is it
different from
conventional business?
• Are there any
similarities?
• What are the types?
• The local landscape.
• CSR and its flaws.

4. Change & Impact
•Why is social business important?
•The marginalised and the
underprivileged
• Grameen Danone

5. Fulfillment
1 in 3 emerging stars
feel disengaged, and More than doubled
45% of workers are admits not putting all from 8% in 2008 to
satisfied with their of his effort into one’s 21% in 2009.
jobs, down from 61% in job
1987
The Conference Board, 2010
1/4 of these highest- The Harvard Business
potential people intend to
Review, 2010
jump ship within the year.

6. Good business sense
Good reputation = Easier to recruit (and retain) employees + Positive press
coverage + Target audience loyalty + Faster and easier dealings with the authorities

7. Examples
Blake Mycoskie, TOMS Shoes: Blake is the founder of TOMS Shoes, a for-profit
that donates a pair of shoes to a person in need for every one sold. Under the
company’s label, the One for One movement has given over one million pairs to
children while NGO-affiliate Friends of TOMS coordinates Shoe Drops around the
world for employees and volunteers to experience the giving of shoes first-hand.
The brand is now stocked at more than 500 outlets globally. For his efforts, Blake
received the People’s Design Award and Secretary of State’s 2009 Award for
Corporate Excellence, invited to speak at such events as TED and South by
Southwest as well having TOMS named Fast Company’s Top Ten Most Innovative
Retail Companies.
Raj Ridvan Singh, SOLS 24/7: Raj serves as the International Director & Co-
Founder of SOLS 24/7, which has provided 26,000 youths with training in
academic, job, leadership and life-skills education. Previously helming the role of
director of SOLS 24/7 in East Timor, he is currently expanding his social
development work as the Country Director of SOLS 24/7 Malaysia.
For his continuous efforts in youth education, he was awarded the
YouthActionNet Award 2004 by International Youth Foundation, Youth & ICT
Award 2005 by Global Knowledge Partnership, Youth Social Enterprise Fellowship
(15,000 USD) by YSEI in 2006 and the KLue Blue Chilli Award Malaysia 2008.

8. Where to start?
myHarapan: A Youth Trust Foundation
dedicated towards empowering young
1MDB Youth Fund: Provides youths aged 15 Malaysians by supporting youth projects and
to 40 grants to support projects that promote initiatives that contribute to current nation-
national unity. To date, it has disbursed a building efforts. It achieves this through
total of RM6 million to more than 100 providing various platforms and opportunities
applicants. that help them scale, sustain, expand and
multiply their impact.