Dan Masters has nearly 20 years of experience in enablement and training for global tech companies. He has worked as an individual contributor building programs and delivering training, and has also managed enablement teams as the Director of Partner Readiness at VMware. In this role, he helped VMware grow revenue from $1 billion to over $6.6 billion while maintaining 85% of revenue through partners. He developed strategies to deliver consistent enablement to over 80,000 partners and built the Partner University program from scratch.

1. Dan Masters
danmasters2001@gmail.com
1055 Via Como Place, Lake Mary, FL 32746
407.562.6627
Summary
I have nearly 20 years of experience supporting enablement/training activities for global high tech companies. I have
acted as an individual contributor,building programs,developing and delivering enablement for various internal,
external, sales and technical audiences. Ihave also grown and managed enablementteams and mostrecentlybeen
a Director driving and delivering the strategic vision of Partner Readiness atVMware. My experience gives me a
unique skill setto come up with creative and innovative solutions to the mostchallenging enablementissues.
Results
 SupportRevenue Growth: Continuallyimprove partner enablementto help VMware grow revenue from $1
billion when I started to more than $6.6 billion in 2015. All the while helping to maintain at least 85% of
revenue flowing through partners.
 Vision and Strategy: Developing an overall partner readiness strategythat delivers simple,consistentand
predictable enablementto more than 80,000 partner companies.
 Team Building: Building high performing teams from scratch to deliver on our vision and strategy. Manage
people and budgets.
 Centralize Enablement: BuiltPartner University from scratch in 2009 into a central enablementpointfor all
VMware Partner audiences (sales,tech pre-sales,tech postsales/services,operations). Through Partner
University we are able to simplify, grow and deliver on the following:
o Branded Accreditations and Certifications:Partners have completed 100s ofthousands ofVMware
partner branded (VSP, VTSP, VOP, VCP) accreditations and certifications. In 2015 alone,we had
more than 113,000 completions across all roles.
o Learning Paths: Build and maintain role learning paths across 4 differentroles and 10 different
solution competencies.
o Hands On Labs/Demo: Integrate Hands On Labs and Demo environments into technical learning
paths and Partner University.
o Boot Camps: Develop and deliver a standardized bootcamp program thatcould be delivered at
scale in a face to face format for partners.
o vmLIVE Webcast: Deliver regular weekly interview webcasts (3-5 per week) to between 35-50K
attendees annually.
o Quarterly Launch Briefing: Build and maintain a launch process to provide quick video based
assets on the latestinformation. Posted internallyon Partner University and the Partner channel
on YouTube.
o Large Partner Events: Supported 2 major events each year (Partner Exchange and VMworld) with
an integrated partner content strategy. Included an entire partner track (up to 150+ sessions) and
up to 3 days of preconference bootcamps.
o Localization: Build localization standard to supportconversion oflearning contentinto up to 10
languages.
 Innovative Enablement: Leading the way by staying attuned to the latestinnovations in learning and
enablement. Implemented Gamification in Partner University,Launched the Partner University – Mobile app
and work with our developmentteams on rapid contentdevelopmentto supporting a more agile
environment.
Relevant Work Experience
Director, Global Partner Readiness: VMware, Global Field and Partner Readiness Team,Palo Alto, California, July
2014 – Current
 Owner of Partner Readiness Center ofExcellence
 Partner Readiness strategyand execution to goals
 Alignmentand integration with Field readiness team,shared contentand delivery
 Supporting Partner go to marketand route to marketrequirements
 Large event, Partner Exchange and VMworld content strategy, boot camps and breakoutsessions

2. Senior Manager, Global Partner Readiness: VMware, Partner GTM Readiness Team,Palo Alto, California,October
2012 – July 2014
 Evolution of Partner University to supportnew program,Hands on Lab,Boot camps,QuarterlyPartner
Briefings,etc.
 Localization of Sales and Pre-sales content
 Added 7 competencies and learning paths, drove attainment
 Large event, Partner Exchange and VMworld content strategy, boot camps and breakoutsessions
Senior Channel EnablementProgram Manager: VMware, Partner GTM Readiness Team,Palo Alto, California,
December 2008 – October 2012
 Designed and Developed Partner University
 Developed role based learning paths
 Drove competencyattainment – Began with 3 competencies and learning paths
 Large event, Partner Exchange and VMworld content strategy, boot camps and breakoutsessions
Manager, Learning Solutions:Symantec/VERITAS,Symantec Global Enablement,Heathrow, Florida,2005-2008
 Global strategic plan and solutions for technical training,tools and media services
 Managed team of 10 plus all budgets
 Technical Enablementfor sales,consultants,sales engineers,supportand all partner types
 Developed Symantec enablementtoolkitto assistchannel partners in selling
 Educational media services were used to capture and repurpose informal training
Senior Principal ProjectManagementSpecialist:Symantec/VERITAS,Symantec Global Enablement,Heathrow,
Florida,2002-2005
 Built requirements for SupportReadiness training Learning portal site
 Organized and created a curriculum path structure that became the standard for how support training
content was accessed
 Evaluated various business problems and proposed solutions
 Implemented a rapid eLearning solution utilizing Breeze and Captivate
 Gathered requirements,made recommendations,wrote the process and standards
Principal Learning Consultant:VERITAS/Seagate Software,Support Enablement,Heathrow,Florida, 1998-2002
 Developed and delivered Backup Exec for NetWare training program for all supportengineers
 Provided NetWare OS training and core network training to various supportteams
 Worked with supportteam and HR to develop a comprehensive program thatincluded OS training, product
training, soft skills,and tools training
 Delivered training to many sites within the US as well as UK, Australia and India
Principal Learning Consultant:Seagate Software, Support,Heathrow,Florida, 1997-1998
 Technical supportfor Backup Exec for NetWare
Technical Trainer and Network Administrator:Aqua Engineering Inc.,Fort Collins,Colorado,1990-1997
 Technical trainer,network administration and AutoCAD operator
Passion and How I Operate
 Aligning to the Bigger Vision of the organization  Responsibility& Accountability
 Planning for the Future (2 and 5 years from now)  Conceptual & Futuristic
 Implementing Innovative solutions  Logical, Evidenced based,& Analytical
 Achieving common Goals  Collaborator & Connectedness