This document discusses how digital technology is consumed nowadays through connectivity, convergence, interactivity, and personalization. Connectivity refers to the ability to exchange information electronically. Convergence links technologies and media content, such as using a camera to record a movie. Interactivity involves media products based on digital, computer-based systems that allow near-instant communication like social media on smartphones. Personalization adapts interfaces to individual preferences, like customizing a blog or username.

1. Research project:

2. How do we consume digital technology nowadays?
Connectivity:
Connectivity is when you have the ability to exchange information by electronic means.
Convergence:
Convergence, is when you link technologies, with media content. For example, when you use a
camera, to record a movie.
Interactivity:
Interactivity refers to media products, which is based on a digital computer based system. For
example, these days you don’t need to send letters and wait a while, you can just use a phone such as
an iPhone, and socialise within seconds.
Personalisation:
Personalisation is when you adapt interfaces. For example, when you create your own blog, and make
things to your own preference and also, when you create a username you like.

3. Interview questions and answers:
Mum:
My mum has an iphone 6s. It has many feautures such as the unliocking finger print, the 3d touch and many other fesutures.
She uses apps such as: Facebook, Whatsapp and imo. These apps are very important to her, as she communicates with her
family on the other side of the world and uses it everyday. This device is very useful for her, as she can communicate with them
within seconds.
Sister:
My sistrer has an iphone 6. it has similar feautures to the iphone 6s. She uses apps such as: inastagrma, snapchat and
whatsapp. These apps are important to her, as she can socialise with her friends, and she uses this everyday. Althought its
important, she feels as if she gets distrscted very easily, as she get carried away sometimes.
Little sister:
My litte sister uses my mums phone. She uses the youtube app, and watches videos on it. She feels as if its important to her.
We feel as if she gets addicted to it very quickly, so my mum doesn’t give it to her too often; only a few times in a week.
Brothers:
My brothers aren’t allowed any gadgets, as my parents are scared they’ll get addicted. So instead they use things like, the ps3
and other games. When they're bored, they use the laptop or computer. They watch videos on YouTube, and also use it a few
times a week. It isn’t that important to them, as they only use it out of boredom.

4. Advantages and disadvantages:
Immediacy:
It’s when someone urgently needs to be present, at a certain place/time.
- Advantages: You can do it over the phone, by calling/emailing, instead of travelling and meeting up with someone.
- Disadvantages: You wont be able to see the emotions on their face, and talk to them properly.
Access:
The ability, right, or permission to approach, enter, speak with, or use; admittance.
- Advantages: Things are done quicker, and you don’t have to wait too long.
- Disadvantages: It’s a distraction, and decisions can be rushed.
Convenience:
The state of being able to process with something with little effort or difficulty.
- Advantages: You can Instagram something and filter an image, effortlessly, without going onto Photoshop or anything.
- Disadvantages: It can also be a distraction, and make you lose focus.
Portability:
Movement and flexibility.
- Advantages: You can move around with your laptop/phone or whatever gadget you have.
- Disadvantages: It might get too heavy.
Connectivity:
Connectivity is when you have the ability to exchange information by electronic means.
- Advantage: You can connect with someone, on the other side of the world, within minutes.
- Disadvantages: The connection could be bad, and you wouldn’t be able to FaceTime/Skype a person properly.