The document provides information about surviving and thriving in the age of social media. It discusses how conversations online have power, and that people and companies are using social media. It recommends listening to conversations online, learning about social media tools, and empowering someone to engage in conversations to respond to customers. It suggests starting with one social media account like Facebook and having a marketing or PR person post regularly to begin participating in online conversations.

1. Good Morning!
Lets try something new!
2.16.11
Stutler Technologies Austin, TX Users Group

2. Technology Revolution:
How to Survive & Thrive
in the Age of Social Media

3. Pre-Coffee Jose

4. Normal Jose

5. Badges?! We dont need no stinkin badges!

6. thinkjose.com
geeksouth.com
streamingmedia.com
willthisfloat.com

7. Technology Revolution
The power of online conversations.

8. Why should we care?
How are people/companies
using conversations?
What can I do? Right now!

9. Egypt

12. Why should we care? Change is inevitable!

14. How are people using conversations?

15. the internet never sleeps & likes to get
involved

16. AT&whaaaaaaaaT

17. Anyone can say anything about you, your
brand, etc. You better be prepared to
respond

18. The power of video

19. Respond, respond, respond - kill them
with replies.

20. Twitter, facebook, blogs, IM, txt, email, etc.

21. Transparency via x-ray tsa.gov/blog

22. What can I do? Right now!

23. Listen-
google, twitter, facebook, customer service
reps, emails, letters, friends, enemies, etc.
Someone should have this in their job
description!!!!

24. Learn-
find a geek take a class, jump right in, ask
questions, watch kids, read a book, with a
team, make mistakes (the internet forgives
& forgets) etc.

25. Empower-
give someone the ability to carry on real
conversations with your customers, CEO
or intern, use online tools, build
relationships, listen and respond to
complaints and praise, etc.

26. (rinse & repeat)
The internet never sleeps!
Listen - Learn - Empower

27. If you slept through this, here are 3 easy
things to do NOW!
1. Pick one tool, Facebook probably & set
up an account. (start small & slow)
2. Get one of your mar-com, PR, etc. folks
to OWN this account.
3. Start a conversation and post
something every day. (Real talk no BS,
customers hate BS)

28. Best thing about all this.....
Free
(Just add time)

29. What the...?!?!

30. Social Media Bootcamp 101
lets learn the basics
Social networks - Facebook, linkedin, ning,
Blogging & microblogging tools - Wordpress, twitter
Niche networks - Youtube & vimeo for videos, flickr &
instagram for photos, 4square & gowalla for location,
groupon for deals, tripit for travel, etc.

32. keep the conversation going...
thinkjose.com jose@thinkjose.com
twitter.com/thinkjose flickr.com/thinkjose
facebook.com/thinkjose
423.943.5262
THANK YOU and Keep it Spicy!