Dakx Turcotte is an experienced sales, marketing and product management professional who has worked with 5 startups helping to raise over $150 million. He has 18 years of experience in roles including sales manager, marketing manager, product manager, and entrepreneur. The document provides Dakx's contact information and outlines his experience building successful companies, sales methodology, and availability for training.

1. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
I’m Dakx.

2. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
I’m Dakx, 40.
Building a successful company is impossible without
hard work.
5 startups.
Participated in raising more than $150M in financing.
1 company sold.
1 company listed on a stock market.
Owned my own company.
Worked and lived in Quebec City, Seattle, Spain and Korea.
Travelled & did business in 40+ countries.

3. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
In the past 18 years, I’ve been
A sales manager
Customer Development
Sales Development
Team & Individual Coaching & Management
Interviewing, Hiring & Onboarding New Team Members
Closing Sales
Defining New Revenue Streams
Growing & Forecasting

4. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
In the past 18 years, I’ve been
A marketing manager
Defining Go To Market Strategies
Managing Product Launch
Driving PR Initiatives
Managing Alliances & Partnerships
Performing Competitive Analysis
A product manager
Finding Product/Market Fit
Performing Voice-of-Customers
Identifying a Product’s Value

5. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
In the past 18 years, I’ve been
An entrepreneur & intrapreneur
Acquired & sold one company (M&A, legal, finance, etc…)
Establish & communicate vision
Transform vision into actionnable strategy & results

6. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
Success stories
Leddartech inc. (Quebec City) 2016-2019
More than 10x revenue growth in less than 4 years
$130M in financing raised following a new business plan implementation
Dozens of new products for 3 major industries: automotive, drone & ITS
From 25 to 200 employees in 3 years
Neural Audio Corp. (Seattle) 2006-2008
From $1M in revenues to $7M in 2 years
Clients & partners: Sony, Pioneer, Yamaha, Ford, THX, Harris
Vice-chairman ATSC S4-3 presentation layer ahg
3 new brands and product lines in 2 years
Sold $15M to DTS Entertainment in Decembre 2008

7. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
Success stories
Lyrtech (Quebec City) 2000-2006
From $1.6M in revenues to $18M in 6 years
424% sales growth from 2002 to 2006
Deloitte Technology Fast500 #342 in America, Fast50 #43 in Canada
Distribution network in 20+ countries
Sales and marketing team of 11 people
Clients & partners: Texas Instruments, Samsung, Dolby

8. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
What I like
Passion & curiosity are important drivers, what defines
me, what I like best & what I am good at are:
Sales & sales leadership: closing deals, serving customers, business
development, customer development, sales development, team & individual
coaching, interviewing, hiring & onboarding new team members
Product marketing & management: finding product/market fit, finding a product’s
value, launching new products, elaborating go-to-market strategies, defining new
revenue streams
Business strategy: from vision to execution, raising financings, M&A

9. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
My 6 pillars of sales
Problem Definition
Feature Development
Customer Development &
Voice of Customer
Definition of Benefits
Competitive Analysis
Definition of Value
Business Model Development
From Company Vision to Sales Strategy
Specialization
Recruiting & Hiring
Retention
Execution
Leadership, Coaching & Talent Development
Funnel Review
Forecasting & Analytics
Managing the Formula
Scaling & Working w/ the Company
Inbound Marketing &
Demand Fulfillment
Outbound Prospecting
Lead Generation
Lead Nurturing
Technical Expertise &
Thought Leadership
Development
Evangelization
Educate & Inform
Managing Call to Actions
Customer Outreach & Lead
Generation
Lead Engagement &
Nurturing
Interest, Need & Fit
Qualification
Initial Demo Development
Customer Education &
Objection Management
Setup Meetings w/ Account
Managers
Sales Development Analytics
Customer Qualification
Stakeholder & Change Agents
Identification & Management
Objection Control
Managing Next Steps
Key-Account Plan
Development
Customer Challenging &
Coaching
Channel & Partnership
Management
Product Market Fit Demand Creation Sales Development Account Management
Sales Management
Customer Success
Technical Support
Customer Onboarding &
Training
Implementation Management
Quality Management
NPS Surveying
Managing Churn
Farming & Upselling
Turn Customers into
Advocates

10. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
If you would like to know more
I offer a half-day training of my strategy to fully
implement my 6 pillars of sales that help startups and
companies looking to grow sales understand what it
takes to close deals, grow business & become leaders
in their fields.
If interested, reach out at: dakx.turcotte@gmail.com
(Training curriculum example provided next page)

11. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
Half-day training curriculum
Introduction
‣ History of sales & sales methodologies over the past 6 decades.
‣ What is a sales person? What should you be looking for when hiring one?
The 6 Pillars of Sales
‣ First: make sure you have product market fit.
• What problem are you solving?
‣ Second: create demand.
• What are you doing to generate interest, educate customers, be seen as a thought leader & generate leads?
‣ Third: create a sales development machine that will generate qualified leads to your sales team.
• Is every lead reaching out ready to buy? Are you reaching out to prospects that you know would be ready to buy? Are there
gaps in your funnel? Is your funnel well balanced?
‣ Fourth: create a sales team that can close deals.
• Are you satisfied with your account managers’ results? Are they effectively closing deals and bringing in profitable business that
meet your expectations?
‣ Fifth: make sure your customers want to do more business with you.
• Are your customers telling you they are satisfied?
‣ Last: implement sales management tactics that are motivating & providing results.
• Are you satisfied with the execution of your sales team? Do you have motivation issues? Do you feel your team is giving out the
best they can?
Conclusion
‣ Overview of self-diagnostic questionnaire on your “state-of-sales”.
‣ Overview of additional tools.
‣ Shameless plus.
‣ Next steps & action items.

12. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
What do you score?
Product/Market Fit
Demand Creation
Sales Development
Account Management
Customer Success
Sales Management
Free “state-of-sales” diagnostic questionnaire available

13. DAKX TURCOTTE
: +1-418-262-0575
: dakx.turcotte@gmail.com
SALES
MARKETING
PRODUCT MANAGEMENT
For more information
Email: dakx.turcotte (at) gmail.com
Phone: +1-418-262-0575
Web: www.dakxturcotte.com
LinkedIn: https://www.linkedin.com/in/dakxturcotte/