Dainik Bhaskar is an innovative Indian newspaper company that started in 1958. It has grown to become the number one newspaper in Madhya Pradesh through various innovations such as conducting mass readership surveys to understand customer needs and implementing a parallel distribution system. The company beat competitors by offering unbiased and economical news coverage. It has ambitions to gain worldwide recognition through improving its systems, writing style, and operations to reach a target circulation of 5 million by 2009.

1. Dainik Bhaskar: The Innovative Marketer 3: Roll no. 81 - 90

2. History Started by D.P. Agarwal in 1958 as a family venture 1978 internal division of the family business Dainik Bhaskar went to D.P. Agarwal 1983 Ujjain edition closed and replaced by Indore 1990- No.2 in M.P. & 1992- No.1 in M.P. 1995- Entry into Rajasthan

3. Innovation At Dainik Bhaskar Best Sample is the population Mass brand Survey, mass brand Awareness First Survey outcome: “We want neutral news” Second Survey : We are Coming, are you with us? Competing against monopoly: keeping the hawkers away Parallel Distribution System

4. Beating The Competitor Unbiased and Economical Special offer to those who believes us (1.5 Rs) Entering Gujrat (Divya Bhaskar) with the mass brand survey More Color, More Pages & Innovative magazine Format No front page advertisements More editions in Surat, Baroda, Rajkot

5. Uniqueness Detail news First media company to implement SAP 4Cplus News Wrap: Editorial System for faster production and revision

6. Ambitions World wide Recognition To be world class with its systems, writting style, and operations Target circulation of 5 million by 2009

7. Strategies For business Development Selling paper is just half work Done Remaining Half is selling your Website Selling website can fetch you more money in less time

8. Where D.B. Stand on Social Media Marketing No. Of Likes On Facebook pages

9. Where D.B. stands on twitter No. of followers on Twitter

10. How to Attract Advertisers on D.B. website B to B marketing Attracting readers through blogs Encouraging journoes to write micro-blogging thereby creating interest in D.B. Website Better user-interface

11. Continued Getting priority through Google searching Online contests Add on Suppliment Mobile interface for D.B. Website

12. Thank You