This document discusses the transformation of Dainik Bhaskar newspaper from a traditional print publication to a digitally enabled media organization using SAP technologies. Some key points: - Dainik Bhaskar was an early adopter of technologies like color printing and reader surveys to transform the newspaper industry in India. - It has implemented various SAP solutions over the years to digitize processes across its media, textile, power and other businesses. - Currently its digital media and advertising platforms are fully integrated with SAP for online booking, payments, material management and billing. - The company believes that while formats like print may evolve, the core values of connectivity, analysis and results that

1. B K Arora
GM Technology
bk_arora@dbcorp.in
RUN BETTER WITH

2. News Paper
Tech Journey
• Information without using any
Information Technology
• News written by hand and
composed on Phototypesetting
Machines.
• Imaging done using Photographic
technique
• Printed using Rotary Letterpress
Machines

8. DB Printing Excellence
STATEOFARTPRINTINGFACILITY
Printing Centers
263Editions per Day
55 Lacs
62 75State-of-the-art
printing machines
2.2Million
Copies per Hour
4,712News Pages per Day
12 Ton
Ink Consumption
per Day
500 Ton
News Print Consumption per
Day
15KNews Paper Drop Points
Copies per Day
2500Reporters

10. Zid Karo
The result of “ZID” that Bhaskar is at this stage and similar with SAP as they are
celebrating 20th Year in India.
The Success Story of SAP is similar to Dainik Bhaskar.
Bhaskar did Innovation and Transformation in the Indian Media Industry and became
➢ First News Paper in India to start Color printing in Year 1996
➢ First News Paper in India to start Model having the Order from Readers before
launching the Edition
➢ First News Paper in India to change the barricade of Language
➢ Passionate to Become Number 1 from Day 1 in every new launch

11. …..Zid Karo
➢ First News Paper in India to adopt SAP as ERP Application in Year 1999
➢ First News Paper in India went on SAP EHP7
➢ First News Paper in India to adopt the SAP Fiori Application
➢ First Media House in India to adopt SAP IS Media in Digital Business
➢ Would be first Media to go on HANA with IS Media in April 2017

12. Key Elements of Success Story of Edition Launch
Secondary Research - To identify potential for a new player
➢ Study of demographics, psychographics, business potential etc
Area-wise micro mapping of the town
➢ Classification-wise Households, commercial establishments etc
Two rounds of pre-launch survey under a well defined model of Reader acquisition
➢ First Round – we cover the universe to know the need gaps and expectations
➢ Second Round – Connect again with the first phase result on what should the product be
Success formula is the
➢ Scale of execution with help of latest Technology support
➢ Belief that we’ll be able to meet the expectation of our readers
➢ USP even after 20 Years of first such successful attempt at Jaipur Edition

13. Before entering the market, our team thoroughly study and analyse the market :
a) Area Wise – Planning & Scanning SEC wise
b) Households – Location wise
c) Commercial - Road Side Markets, Hospital, Hotels, Shops, Malls, Industries /Corporate,
Saloons, Cash Sale Points etc.
We divide the City into N Geographical Division based on size of city further divide
into Zones & Areas From where the Areas can be controlled affectively and to avoid
unnecessary traveling to the field staff.
We found opportunity and scope in the market through Readership and Circulation
Analysis, we initiate a Ground Study of the market for the same.
Ground Approach to Market

14. Two phase Survey is planned to connect readers with Bhaskar
1st Phase Survey Objective:
To know the reader better and understand the need gap
To backed up with huge brand noise in the town
2nd Phase Survey Objective:
Connect them by meeting their expectations & book
their Order pre-launch
Book the under subscription
Our “Approach” to Readers

15. Biscoman Building
Dak Bungalow Chowk
Jagat trade Centre
Frazer Road
The latest case of our Patna Edition
Our Visibility in Patna Markets

16. Impact of our visibility in the Market

17. Is Print dying
Print is growing @ 8.7%
TV with 12.5%
Radio with 21.2 % and
Internet is growing @ 48.19%
Source : AdClub
The Competitor of Print is Social Media

18. group's other
businessventures

19. 7 states, 30 stations
the voice of India
Fastest growing radio station in india to achieve
break even in just 3 years.
Gujarat •Rajasthan •Madhya Pradesh •Punjab
Chhattisgarh •Maharashtra•Haryana
Ahmedabad
Surat
Chandigarh
Jalandhar
Amritsar
Bilaspur
Raipur
Gwalior
Jodhpur
Udaipur Kota
Jaipur
Ajmer
Indore
Bhopal
Jabalpur
Nagpur
Nagpur

20. DB Digital, has nine digital portals with over 2million unique visitors.
The website offers its readers with a rich experience of latest news, exhaustive views speckled
with numerous photographs and videos that have meted out its success.

21. dbmobileapp
From Newspaper to
Being Paperless
Contextual, Location Based,
Customer Profiled Content
3.5 mn App
downloads till
date

22. Coal based thermal power plant in
Chhattisharh - Operating
THE POWER OF DREAMS
1,200 MW 1,320 MWCoal based thermal power plant in
Madhya Pradesh(In-Progress)
? DB Power Limited is one of the leading energy players in India
? Committed to set up facilities at various strategic locations across India to generate around 5000
MW of coal based power
? The 1200 MW (2x600 MW) maiden coal based power project in Chhattisgarh is already
operational
? The plan was Synchronized with coal

24. SAP Journey in Bhaskar Group Companies
Year SAP Product Business
2001 Gone Live 4.0 b Media
2007 Gone Live ECC 6.0 IS Media Media Print
2011 Gone Live EHP 4 Textile
2014 Gone Live EHP 6 Power Generation
2015 Upgraded to EHP 7 Media
2015 Gone Live IS Media Digital Media
2016 Gone Live Fiori App Media

25. SAP Landscape @ Bhaskar
HP Unix Oracle 12c
SAP DMS NW/EP
EHP 7 IS Media
BI/BO Qlik
9.9 TB
C - 84
M – 432
111 Plants 134 B Areas 107 S Orgs
80,000
Suppliers
8,50,000
Customers
30,000
Sales Orders

26. IS Media MAM
Login
Booking
Scheduling
Packages
Schemes
Online Payment
Booking ID Created
IN HOUSE COUNTERS
FOR WALK IN
Customers
AUTO FLOW
Approvals of
Deals/
Discounts
within SAP
QLIK BI for Reports
Discounts, Deals &
Schemes.
Upload /Create Material
Credit/Cash
Spot Invoicing
CHANNEL PARTNERS &
ADVT AGENCIES
Create/Upload Material
Material Approval Workflow
Credit & Online Payment
SELF SERVICE
INTERFACE FOR END
CUSTOMERS
Schemes
Upsell
Translate
Upload/Create Material
Online Payment
Email/ SMS
After Publishing Ad Details
with Page No. transferred to
SAP and Invoice Generation
Material Uploaded to
PitStop for Pre flight.
Material Renamed
Auto Invoice sending
within SAP to Advt
Agencies with
Epaper Link

27. SAP Application – Digital On Line Advt

28. SAP Architecture in Power
Generation
SAP
Projects
System
SAP Plant Maintenance & Production
Planning
SAP Materials
Management
(Procurement &
Inventory
Management)
Plant SCADA System / OSI PI
SAP Finance & Controlling Module
SAP Quality Management
HR Application
SAP Document
Management
System
EHS
SAP BI Reporting and Dashboard

29. Our values similar to SAP
TRENDSETTER
We continuouslystrive
to be differentiators
in terms of all our
offerings, proactively
incentivizing risk taking
abilities and push the
boundaries of our
journalistic passion.
RESULTORIENTED
Have a clear focus on
goals. We are metrics
driven in our reader
connect, business
operations and
in our measurement
of stakeholder’s
satisfaction.
ANALYTICAL
The group follows a
logical and data driven
approach inall
its endeavors.
CONNECTED
Strive to establish a
strong ground connect.
Our finger is always on
the pulse of our readers,
customers, channel
partners and employees.

30. Past is Waste Paper
Present is News Paper
Future is Question Paper
but

31. Print and SAP will never Die
thank you
From an IT supported
to IT Enabled to
IT Led Organization