Written by Rolfe Swinton and Mark Beilby, this presentation about the evolution of the media market has been shared with political and business leaders in the UK and across Europe.
1) The document discusses the convergence of digital and out-of-home advertising (DOOH) driven by trends like increased connectivity, digitalization, and changing consumer behaviors.
2) It introduces Clear Channel Play as a new DOOH platform that allows for creative rich and continuous animations, relevance through location-based messaging, immediacy through live updates, and engagement through interactions.
3) Key benefits of DOOH highlighted are the ability to change messages by context like location, time of day, or consumer mindset, as well as integrate interactions and start conversations between brands and consumers.
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
How to Web_Conference_Presentation_Nov11_miki_devicMiki Devic
Miki Devic gave a presentation on online advertising revolutions. He discussed how online advertising has evolved significantly over the past 15+ years, from early banner ads to today's complex ecosystem. He highlighted key challenges for service providers and media owners in adapting to changes. Devic also presented case studies on campaigns by Mercedes-Benz and Samsung that utilized new approaches like content partnerships, microsites, and video to engage audiences. Overall, Devic's presentation showed how online advertising has transformed due to technology, data, and changing consumer behaviors.
Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
Posterscope Out-of-Home Marketplace Belgium and Luxembourg 2015Posterscope Belgium
The document is Posterscope's Out-of-Home Marketplace guide for Belgium and Luxembourg, providing details on the media offerings in the out-of-home markets. It includes information on digital out-of-home, cinema, audience measurement, investments, environments and recent developments. The guide aims to inform readers while noting that the data is not exhaustive and Posterscope is not liable for any use or misunderstanding of the content.
This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It outlines requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via frameworks and APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
UK Trade & Investment's Sirius Programme aims to attract talented international graduates with new business ideas to relocate to the UK. During the first competition, over 1,500 applicants were narrowed down to 150 winners who have started new companies in the UK and are receiving support through funding and accelerator programs. The document then profiles 13 of these entrepreneurial teams and their companies.
1) The document discusses the convergence of digital and out-of-home advertising (DOOH) driven by trends like increased connectivity, digitalization, and changing consumer behaviors.
2) It introduces Clear Channel Play as a new DOOH platform that allows for creative rich and continuous animations, relevance through location-based messaging, immediacy through live updates, and engagement through interactions.
3) Key benefits of DOOH highlighted are the ability to change messages by context like location, time of day, or consumer mindset, as well as integrate interactions and start conversations between brands and consumers.
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
How to Web_Conference_Presentation_Nov11_miki_devicMiki Devic
Miki Devic gave a presentation on online advertising revolutions. He discussed how online advertising has evolved significantly over the past 15+ years, from early banner ads to today's complex ecosystem. He highlighted key challenges for service providers and media owners in adapting to changes. Devic also presented case studies on campaigns by Mercedes-Benz and Samsung that utilized new approaches like content partnerships, microsites, and video to engage audiences. Overall, Devic's presentation showed how online advertising has transformed due to technology, data, and changing consumer behaviors.
Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
Posterscope Out-of-Home Marketplace Belgium and Luxembourg 2015Posterscope Belgium
The document is Posterscope's Out-of-Home Marketplace guide for Belgium and Luxembourg, providing details on the media offerings in the out-of-home markets. It includes information on digital out-of-home, cinema, audience measurement, investments, environments and recent developments. The guide aims to inform readers while noting that the data is not exhaustive and Posterscope is not liable for any use or misunderstanding of the content.
This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It outlines requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via frameworks and APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
UK Trade & Investment's Sirius Programme aims to attract talented international graduates with new business ideas to relocate to the UK. During the first competition, over 1,500 applicants were narrowed down to 150 winners who have started new companies in the UK and are receiving support through funding and accelerator programs. The document then profiles 13 of these entrepreneurial teams and their companies.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Mobileye's products were recently showcased in Europe, Asia, and South America, expanding their cooperation with partners. They welcomed a new marketing manager and signed an agreement with a German PR company to promote Mobileye in the German market. Mobileye also held a seminar with their partner Movon outside Seoul to demonstrate their systems to the Korean automotive industry.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Graeme Burton from EyeInteractive discusses the irrelevance of Augmented Reality as a term and why marketers need to change the dialogue to one based on interactive content to more effectively engage consumers
Futurity Media is a marketing agency that specializes in content creation and distribution across social media and digital platforms. They work with technology companies to help them better communicate through high-quality content and work with talented editors, writers, and designers. Futurity Media has 15+ years of experience in social media, digital design, editorial work, marketing communications, and event organization.
Calaméo magazine celebrates the company's 10th anniversary by looking back at its history and evolution. It was founded in 2008 in Paris by Jean-Olivier de Bérard and Mathieu Quisefit as a digital publishing platform. Over the past decade, Calaméo has adapted to users' needs by developing new features like mobile support and an HTML5 reader. The anniversary issue highlights some of Calaméo's milestones and interviews the customer relationship manager.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
The document discusses how social TV was not anticipated in 1995 forecasts of the future of television. It provides reasons why social TV was a blind spot, including that the major innovation came from outside the TV industry through well-funded internet startups that combined people's social needs, money, and new ways of integrating data on the internet. The rise of social networks like Facebook and Twitter has transformed television by giving audiences new ways to engage with TV content and shifting power to technology companies.
The document discusses emerging trends in social media and technology. It notes that social networking has surpassed email usage and that new behaviors are sprouting disruptive business models. Ten new business models are presented that are well-positioned to take advantage of these changes, including augmented reality, geospatial intelligence, and content commerce through interactive video.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
This document provides an analysis of Publicis Groupe in 2009 as the company moves toward a digital transformation. It includes:
1) An overview of Publicis, the third largest communications group, and its acquisition of Digitas in 2006 to expand into digital marketing.
2) In 2009, Publicis launched VivaKi to centralize its digital operations and place Digitas and other digital agencies under the VivaKi brand, in response to the growing digital trend.
3) The document outlines a situational analysis, competitive analysis, recommendations and limitations that will be used to evaluate Publicis' strategic decisions and ability to adapt to changes in the industry.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
The document discusses upcoming design trends for 2017 and beyond according to Design Labs. Key trends include a demand for genuine experiences that connect with consumer needs across industries. In interior design, primal geometric shapes will be used creatively. Profession tools and technology will be very well-designed for functionality and durability. Sports and urban life products will enhance performance or fulfill needs for healthy lifestyles and adventures while embracing technology. The report is intended to inspire creative teams and engage clients in opportunities.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Rossel is launching new ad formats for its dailies newspapers, including ads in the corners, center, and spanning pages. De Persgroep acquired Mecom and its Dutch and Danish newspaper holdings. Sanoma sold its magazines to De Persgroep and is exploring other sales. People's Daily, China's most read paper, will include pages focused on Benelux countries.
Carat Australia: 10 Media Trends for 2016 CaratAUNZ
The document discusses 10 media trends for 2016 according to Carat Australia. It covers trends like the rise of closed competing ecosystems like walled gardens (Snapchat Discover, Facebook Instant Articles), the development of artificial intelligence and actionable measurement, the rise of ad avoidance as consumers prefer ad-free subscription services, and the future of technologies like dynamic pricing, sentiment analysis and telepathy. The document provides analysis and implications of each trend for Australian brands.
Creative Media BTEC- Unit 7 – The Media Sector (Television)Brandon Boyd
Lionsgate Entertainment is a public service media organization that generates income through its television revenue and diverse programming, including reality shows and entertainment shows. While Lionsgate's revenue decreased in 2007, by 2012 it had increased to over $1.59 billion. Lionsgate's organizational objectives include acquisitions to boost distribution and library content. It licenses its video distribution and owns a film library from acquired companies. Its main competitors are AMC Entertainment, Bona Film Group, DreamWorks Animation, and RLJ Entertainment.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Mobileye's products were recently showcased in Europe, Asia, and South America, expanding their cooperation with partners. They welcomed a new marketing manager and signed an agreement with a German PR company to promote Mobileye in the German market. Mobileye also held a seminar with their partner Movon outside Seoul to demonstrate their systems to the Korean automotive industry.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Graeme Burton from EyeInteractive discusses the irrelevance of Augmented Reality as a term and why marketers need to change the dialogue to one based on interactive content to more effectively engage consumers
Futurity Media is a marketing agency that specializes in content creation and distribution across social media and digital platforms. They work with technology companies to help them better communicate through high-quality content and work with talented editors, writers, and designers. Futurity Media has 15+ years of experience in social media, digital design, editorial work, marketing communications, and event organization.
Calaméo magazine celebrates the company's 10th anniversary by looking back at its history and evolution. It was founded in 2008 in Paris by Jean-Olivier de Bérard and Mathieu Quisefit as a digital publishing platform. Over the past decade, Calaméo has adapted to users' needs by developing new features like mobile support and an HTML5 reader. The anniversary issue highlights some of Calaméo's milestones and interviews the customer relationship manager.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
The document discusses how social TV was not anticipated in 1995 forecasts of the future of television. It provides reasons why social TV was a blind spot, including that the major innovation came from outside the TV industry through well-funded internet startups that combined people's social needs, money, and new ways of integrating data on the internet. The rise of social networks like Facebook and Twitter has transformed television by giving audiences new ways to engage with TV content and shifting power to technology companies.
The document discusses emerging trends in social media and technology. It notes that social networking has surpassed email usage and that new behaviors are sprouting disruptive business models. Ten new business models are presented that are well-positioned to take advantage of these changes, including augmented reality, geospatial intelligence, and content commerce through interactive video.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
This document provides an analysis of Publicis Groupe in 2009 as the company moves toward a digital transformation. It includes:
1) An overview of Publicis, the third largest communications group, and its acquisition of Digitas in 2006 to expand into digital marketing.
2) In 2009, Publicis launched VivaKi to centralize its digital operations and place Digitas and other digital agencies under the VivaKi brand, in response to the growing digital trend.
3) The document outlines a situational analysis, competitive analysis, recommendations and limitations that will be used to evaluate Publicis' strategic decisions and ability to adapt to changes in the industry.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
The document discusses upcoming design trends for 2017 and beyond according to Design Labs. Key trends include a demand for genuine experiences that connect with consumer needs across industries. In interior design, primal geometric shapes will be used creatively. Profession tools and technology will be very well-designed for functionality and durability. Sports and urban life products will enhance performance or fulfill needs for healthy lifestyles and adventures while embracing technology. The report is intended to inspire creative teams and engage clients in opportunities.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Rossel is launching new ad formats for its dailies newspapers, including ads in the corners, center, and spanning pages. De Persgroep acquired Mecom and its Dutch and Danish newspaper holdings. Sanoma sold its magazines to De Persgroep and is exploring other sales. People's Daily, China's most read paper, will include pages focused on Benelux countries.
Carat Australia: 10 Media Trends for 2016 CaratAUNZ
The document discusses 10 media trends for 2016 according to Carat Australia. It covers trends like the rise of closed competing ecosystems like walled gardens (Snapchat Discover, Facebook Instant Articles), the development of artificial intelligence and actionable measurement, the rise of ad avoidance as consumers prefer ad-free subscription services, and the future of technologies like dynamic pricing, sentiment analysis and telepathy. The document provides analysis and implications of each trend for Australian brands.
Creative Media BTEC- Unit 7 – The Media Sector (Television)Brandon Boyd
Lionsgate Entertainment is a public service media organization that generates income through its television revenue and diverse programming, including reality shows and entertainment shows. While Lionsgate's revenue decreased in 2007, by 2012 it had increased to over $1.59 billion. Lionsgate's organizational objectives include acquisitions to boost distribution and library content. It licenses its video distribution and owns a film library from acquired companies. Its main competitors are AMC Entertainment, Bona Film Group, DreamWorks Animation, and RLJ Entertainment.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
The document discusses how marketers are leveraging second screens like smartphones and tablets to engage with viewers watching television. It outlines 10 ways marketers are using the second screen, such as incentivizing ad engagement, gamifying TV ads, enabling real-time interactivity, and creating opportunities for transmedia storytelling across devices. It also provides background on new behaviors like social TV and tools like apps that sync with television content. Experts believe the second screen could improve brand recall and purchase intent when used to extend television campaigns.
360 thinking, experience designing, cross-media storytellingGary Hayes
360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.
Fueling the Future of Digital MarketingNicole Still
Digital trends to watch. Digital work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.
Structure of Television & Video Industry Carla Appleby
The document discusses several topics related to television ownership, regulation, and technology:
1) It describes public ownership of television services like the BBC, which is funded by mandatory license fees.
2) It also discusses commercial ownership, where television companies are privately held rather than publicly owned.
3) New technologies like on-demand streaming services allow viewers to watch programs anytime rather than being restricted to live broadcasts.
Hando Sinisalu presentation @ Best Marketing club 1 in LTBest Marketing
The document discusses trends in marketing and advertising from 2009, including the impact of the global recession on ad spending and the growth of digital and social media. It specifically mentions that ad spending will not recover quickly from the recession and that marketers will need to shift resources from traditional to new digital media. It also notes that mobile advertising spending is forecast to grow 45% annually and capture a larger share of the global ad market.
The recovery of the media industry post-pandemic.pdfJohn Peterson
"Can you list a few sectors that have boomed during the pandemic?
Yes. Few sectors have invariably boomed; Various industries and sectors have responded differently to the pandemic. Though the Covid-19 swept the globe, accelerating trends like online media, education, e-commerce, and event management companies have thrived and have had lasting effects. In fact, they have topped the chart. In this article, let us extensively look at the Media industry post-pandemic. Read more https://bit.ly/3wQ2nwv"
Lego experienced losses in 1998 and 2003 when it prioritized profits over its core mission. It then adopted open innovation, crowdsourcing ideas from users, and stopped fighting unauthorized modifications. This helped Lego benefit from external ideas and regain success. Toyota rapidly expanded globally but faced quality issues when it opened many local parts suppliers, difficult to maintain its production philosophy. A massive 2009 recall of 8 million cars for unintended acceleration issues showed the problems of prioritizing growth over sustainable practices.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
This document provides a summary of BBC.com's strategy and operations. It discusses how the world is changing rapidly due to technology advances. It then provides an update on BBC.com's progress since its commercial launch, including growing its content, audience, and use of technology and mobile. Finally, it discusses opportunities for sponsors to partner with BBC.com through content sponsorship, advertising, and coverage of upcoming events like The Lions Tour.
Nick Bolton - The evolution and commercialisation of online videoWeb Directions
Internet video has come a long way from the postage stamp generic media player to the commercial success it is today.
This session looks at this journey, and examines the multitude of online video options available. We will look at content creation (simple single piece, to multi-platform, and user generated), distribution methods and publishing strategies.
Then once the video is published, how do you justify it (the ROI), commercialise it (leverage the content) and monetise it through syndication, advertising, sponsorship, or pay-per-view/subscription. There will be real time demos and case studies.
This document provides an advertising campaign strategy for the TiVo Roamio Pro. It begins with an analysis of TiVo as an organization and research on the DVR market, TiVo's products and brand, and target customers. Key strengths include TiVo's leadership in creating the DVR industry and out-of-home streaming capabilities. Weaknesses are high prices and limited streaming support. Opportunities exist in appealing to families and emphasizing benefits over competitors. Threats include competition from cable providers and other streaming devices. The campaign objectives are to differentiate TiVo and increase demand. The strategy includes messaging about convenience and an optimal viewing experience to move customers toward purchase.
The document summarizes the evolution of marketing agencies from the pre-internet to post-internet era. It discusses key events in the development of early advertising agencies from 1786 to 1869. It then contrasts the pre-internet era, where agencies primarily placed advertisements in newspapers and magazines, with the post-internet era, where agencies offer expanded digital marketing services. The document also provides overviews of the four largest marketing agency holding companies - WPP, Omnicom, Publicis, and Interpublic - including their histories, structures, approaches and examples of campaigns.
Rio Content Market 2012 - future of branded content - POV from a production c...Frederic Guarino
A fractured media&entertainment landscape ripe with opportunities for brands to create content for tv & digital platforms. The future – brands embrace edgy content to jiu jitsu their image
This presentation will introduce to the key term convergence and offer you some information that will help you answer a short essay question on the likely effects of film piracy on audiences and institutions.
Applying Blockchain to the Media, Marketing & Insights IndustriesRolfe William Swinton
Rolfe Swinton, Director of Data Assets at GfK North America has presented to the marketing community an overview of what Blockchain is and areas of potential help and impact on the consumer insight and marketing industries.
This presentation explores how the blockchain ecosystem is developing to support a vibrant data economy,. We look at issues of why data quality matters, how AI needs trusted data, and how massive investment is coming into the blockchain-powered data economy. We also look at key ways blockchain is enabling innovation in the consumer data economy.. We examine how two major tech companies are taking action in blockchain, and suggest things that any company can do now.
The Blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago, and it is fueling the growth of AI.
If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry, come join the session!
Key topics will include:
· 10 ways Blockchain will impact the marketing and insights industries and what you can do about them now
· What Blockchain is and how it has evolved over the past 10 years
· How Blockchain impacts the data supply chain
· How Blockchain creates trust, and helps build an new internet of value with privacy, connectivity, transparency, traceability and scale
· How Blockchain helps handle PII and sensitive health data
· How ICOs drive development of new ecosystems and
· The challenges and opportunities of implementing Blockchain
· 6 companies you should know about that are applying Blockchain in the marketing, data and insights markets that you should know about
10 Reasons Why Blockchain is a Big Deal for MR - And What You Can do About it Rolfe William Swinton
The blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago and that trend is accelerating. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry - this sets out to be a useful primer.
This document discusses how people's media consumption habits are changing as technology evolves. It notes that people are increasingly using multiple devices simultaneously (known as multi-screening). However, multi-screening behavior depends highly on the context and content being consumed. The document analyzes data on how consumption patterns vary based on factors like time of day, gender, genre of TV show watched, and whether the secondary activity complements or distracts from the primary one. It argues that to effectively reach people across devices, advertisers need a nuanced understanding of targets' behaviors, motivations, and contexts throughout the day.
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.
Activating the Soccer Fan: RealityMine's Touchpoints Data Describes How Socce...Rolfe William Swinton
This document discusses how consumer behavior differs across major sporting events like the Super Bowl, March Madness, and World Cup based on data from RealityMine. It finds that engagement levels fluctuate dynamically over time and are influenced by demographics, emotions, and what else people are doing. Second screen usage also varies significantly based on these contexts. Understanding these differences is important for shaping effective advertising strategies and purchase behaviors around sporting events.
This document discusses a market research platform called Lumi that collects both active and passive data from users through surveys, diaries, location tracking, facial analytics, and other tools. It can integrate with social networks and third party tools. The platform measures media exposure and advertising across mobile, web, and other formats. It also collects app usage, media consumption, search, and other behavioral data from iOS, Android, and other devices both actively through diaries and passively without direct user input.
This document discusses plans to bring the TouchPoints media measurement system from the UK to the US. It summarizes the following:
1) TouchPoints integrates different data sources like diaries and observations to provide a comprehensive view of media consumption and behaviors.
2) A pilot with MRI respondents tested a mobile diary app that collected data every 30 minutes for insights into media exposure and activities.
3) The plan is for TouchPoints to become a syndicated, continuous service that seamlessly integrates planning and buying data for advertisers and agencies.
This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP.
The document discusses the opportunity for publishers in mobile content. It notes that global mobile penetration exceeds internet penetration, with over 2 billion Java-enabled mobile phones. It then introduces the Re4ctor platform for publishing content to mobile phones, highlighting features like building communities, monetizing through sales, and gaining insights from user data analytics. The presentation argues that mobile represents a major new channel for reaching global audiences that publishers should explore.
How Publishers Can Make Money Using Social Media & Mobile PhonesRolfe William Swinton
This document discusses how publishers can use online tools and social media to better understand their audiences and sell more books. It provides examples of how music publishers have adapted to digital platforms like YouTube, MySpace and Facebook to promote musicians. It also examines how reader data from these sources can help publishers determine where their readers are located, what they are interested in, and how to best communicate with them. The document advocates that publishers experiment with these new technologies to gain insights into reader behavior.
This document discusses trends in the eBook market based on data from 2007-2008. It notes that Amazon was selling 1 eBook for every 17 print books sold when an eBook version was available. Additionally, it states that while book publishing overall was growing at half the rate of the media and entertainment sector, the business information segment was growing closer to the media and entertainment sector rate.