Daily deal sites like Groupon and LivingSocial saw rapid growth between 2008-2011, with revenues projected to reach $3.9 billion by 2015. These sites partner with local businesses to offer daily deals and coupons to subscribers within a certain zip code. While some merchants had success, others found that the business gained did not offset the commission taken by the daily deal site. Experts believe the market is becoming oversaturated and daily deal sites will need to focus on retaining existing customers rather than coupon-seekers to survive long-term.
How Jessica Alba Grew Her Startup to Worth $1.7 BillionBusiness Glory
The Honest Company is an ecommerce site co-founded by Jessica Alba. The Honest brand has become popular for whom are willing to pay extra money to overcome the fears of exposing their babies to chemical products.
Looking back to what Jessica Alba had achieved, three lessons we can learn from her startup
How Jessica Alba Grew Her Startup to Worth $1.7 BillionBusiness Glory
The Honest Company is an ecommerce site co-founded by Jessica Alba. The Honest brand has become popular for whom are willing to pay extra money to overcome the fears of exposing their babies to chemical products.
Looking back to what Jessica Alba had achieved, three lessons we can learn from her startup
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
The Why & How of Choosing the Right Restaurant Loyalty ProgramFivestars
Customers increasingly use mobile devices to make dining decisions. Offering a run of the mill paper loyalty program won't cut it anymore. But we're here to help!
Resonate's Chief Revenue Officer, Jason Schneider, and Michael Horn, Chief Data Officer from Huge presented at Adweek's Brandweek Challenger Brand event on Wednesday, February 6th. If you missed it, check out the slides to learn about the 3 Keys to Thriving in a Challenger Market. They discussed data-driven stories of building brand love with deep consumer insights, featuring the Zelle success story.
Brisbane Google Premier Connect for Practices by Practice ResultsAlexei Kouleshov
Are you looking to get new clients? Or perhaps you are looking at ways of getting more out of your advertising budget? If this is the case, this Google presentation with an agency called Practice Results is for you.
https://practiceresults.com.au
Engage , Loyalty follows .This is the new mantra for the new age tech savvy customer .Now points is not will win them over ,you need to engage and create experiences for them to fall in love with you .Check out how technology will meet experiences and delight to create a happy customer.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
8 Cardinal Principles for Direct Marketing SuccessBeth Smith
Whether you call it direct marketing, demand generation, performance marketing or ROI marketing – it's all about the strategy to get a response. The cardinal principles for success are often counter-intuitive – the opposite of what your common sense might tell you. This is a brief introduction to the 3-day Direct Marketing Institute and DM University seminars I conduct for DMA. You can attend my public seminars. Learn more at www.DirectMarketingSmarts.com
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
The Why & How of Choosing the Right Restaurant Loyalty ProgramFivestars
Customers increasingly use mobile devices to make dining decisions. Offering a run of the mill paper loyalty program won't cut it anymore. But we're here to help!
Resonate's Chief Revenue Officer, Jason Schneider, and Michael Horn, Chief Data Officer from Huge presented at Adweek's Brandweek Challenger Brand event on Wednesday, February 6th. If you missed it, check out the slides to learn about the 3 Keys to Thriving in a Challenger Market. They discussed data-driven stories of building brand love with deep consumer insights, featuring the Zelle success story.
Brisbane Google Premier Connect for Practices by Practice ResultsAlexei Kouleshov
Are you looking to get new clients? Or perhaps you are looking at ways of getting more out of your advertising budget? If this is the case, this Google presentation with an agency called Practice Results is for you.
https://practiceresults.com.au
Engage , Loyalty follows .This is the new mantra for the new age tech savvy customer .Now points is not will win them over ,you need to engage and create experiences for them to fall in love with you .Check out how technology will meet experiences and delight to create a happy customer.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
8 Cardinal Principles for Direct Marketing SuccessBeth Smith
Whether you call it direct marketing, demand generation, performance marketing or ROI marketing – it's all about the strategy to get a response. The cardinal principles for success are often counter-intuitive – the opposite of what your common sense might tell you. This is a brief introduction to the 3-day Direct Marketing Institute and DM University seminars I conduct for DMA. You can attend my public seminars. Learn more at www.DirectMarketingSmarts.com
Paul Cubbon prepared this presentation for a talk to BCAIM, Jan 26th, 2011.
It represents a compilation of a range of reports, some research based and some opinion/commentary.
I have tried to distill them into something helpful for businesses considering Groupon or other deep discounters, at this stage of the evolution of model.
Chris J Snook- Founder Institute Denver mentor presentation on the rules of good revenue model design and the laws of revenue, compensation, and growth along.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Organic Marketing - An Evolving Landscape (Michael Fleischner)Michael Fleischner
In this presentation by Michael Fleischner, CEO of Big Fin Solutions, he discusses "Organic marketing - an evolving landscape". The presentation given on July 14, 2014 to a group of MBA students at Rutgers Business School covers the fundamental shifts happening in marketing that are impacting how businesses market, promote, and sell products and services.
As a small business owner there's probably two things you want more than anything
else in today's economy.
More customers & more cash flow for your business!
However, you've probably come to realize, that's not as easy as it sounds today. I'm
sure this wasn't always the case.
Many businesses not long ago were booming during one of the biggest economic runs
this country had even known. You had as many leads and customers as you could
handle thanks to a thriving economy.
Your sales were skyrocketing, your employees were happy and you were on top of the
world, buying nice cars, investing in vacation homes in your favorite get-a-way
destinations, traveling the world with your spouse and family and enjoying the finer
things in life…as you should have.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Using Social Commerce/Group Buying websites for Art OrganisationsAudiencesEastScotland
Jane Hogg will share details of Audiences East Scotland's recent research on social group buying, looking at whether sites such as Groupon, LivingSocial and Itison can harness the power of these segments to deliver new revenue and increased audience growth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
14. Case Study: Posies Bakery and Café Groupon Gone Wrong Jesse, Owner “ Using Groupon was the single worst decision I’ve made as a business owner thus far.”
26. What's Next? What experts predict for the future of daily deal sites
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Editor's Notes
-36% of subscribers never bought a deal -only 26% purchased 4 or more -46% of customers fail to redeem offers prior to expiration -29% of respondents discontinued/terminated deals because were sick of emails -49% never even signed up bc of annoying emails **36% never heard of such sites?!
![How It All Began ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)