Operations & Information Management MBA 2014

1. Company
Overview
Analysis
Proposals
Conclusion
Strategic Marketing
GROUP
ASSIGNMENT Natasja Marais
Corne O’Callaghan
Mark Herman
Gideon Wentzel
Nicolas Farinacci
Martin Steckler
MBA
1
OPERATIONS & INFORMATION MANAGEMENT

2. Company
Overview
Company
Overview
Analysis
Proposals
Conclusion
2
D6 Offer
Operations & Information Management
Information Flow
Customers:
Schools
What they want?
- Effective
communication
- Efficient
communication
- Cost aspect
- Community
building
D6 Communicator
What D6 proposes?
- Various communication
ways
- Configuration
- Technical support
Revenues
- Fees
- Advertising
End-users:
Parents
What they win?
- More awareness
- Automatic
awareness
- Easy way to find
relevant info

3. Company
Overview
Analysis
Proposals
Conclusion
- Pioneer advantage
- In-house technical support
- Highly competitive pricing
- Platform adaptability (D6 consumer)
and simplicity (end consumers)
Operations & Information Management
3
SWOT Analysis
Strengths
Weaknesses
Opportunities Threats
- No barrier to entry the market (VS
potential competitors and Schools’
own social network)
- Dependency on advertising
- Limited Market size
- Demographic trend in South Africa:
young population
- Awards program to increase
schools and parents’ involvement in
D6 offer
- Brand awareness
- Varied levels of school involvement
- Low international presence

4. Company
Overview
Analysis
Proposals
Conclusion
4
Porter’s 5 forces: Potential new entrants
Operations & Information Management
- No legal barrier
- No technological barrier
- No network barrier
Rivalry
- Currently: niche market
- Future: Competitive
market?
Substitutes
- More classical
communication ways
- Conservative parents
Buyer power
- First purchase of D6 
High
- D6 renewal 
Low (dependency)
Supplier power
- Numerous suppliers’
competitors
- In-house strategy
VERY HIGH
MEDIUM LOW LOW
HIGH

5. Company
Overview
Analysis
Conclusion
5
Customer Relationship Management (CRM)
– D6 = Service organisation – essential to measure service
quality continuously.
– Quality service - essential in today’s competitive environment.
1. Sales Force Automation (SFA)
2. Customer Service
3. Marketing
Operations & Information Management
Proposals

6. Company
Overview
Analysis
Conclusion
6
1. Sales Force Automation (SFA)
– Records all stages in sales process
– Implementing SFA:
• Limit duplication of sales calls
• Increase productivity – time used more efficiently & effectively
• Reduce costs, increase sales revenue and market share
• Timely & Accurate Customer info
• Improve customer experience - contribute to customer satisfaction &
brand loyalty.
• Allow immediate access to each sales person’s activities - measure
performance.
Will assist in achieving a competitive advantage.
Operations & Information Management
Proposals

7. Company
Overview
Analysis
Conclusion
7
Operations & Information Management
Proposals
2. Customer Service
– Currently:
• Support staff monitor usage & identify trends to follow up to
improve after sales services and ensure customer satisfaction.
• Online ticket support system – important point of contact with the
customer – Customer can track the status of their ticket.
• Pastel used as a functional business system only by finance
department
- Need for ERP system to integrate systems & info
• To improve efficiency
• Reduce risk of inaccuracy due to human intervention between the
various systems
– Quality Measurement Tools: (Intangible)
Reliability Responsiveness Assurance Empathy

8. Company
Overview
Analysis
Conclusion
8
Operations & Information Management
Proposals
3. Marketing
– Advertising = most valuable & prized revenue stream
• Important to increase user base
– Clear & well structured CRM – aid in tracking marketing
performance
• Utilize resource more effectively
• Highlight potential cross-selling
• Measure time (Message to deal) – improve planning
– Social Media
• Facebook, Twitter & possible LinkedIn - increasing awareness

9. Company
Overview
Analysis
Proposals
Conclusion
Conclusion
– D6 = relative young company – 5 years
– Bought by Open Learning Group 2 years ago
– ERP only if to roll out across broader group
– Suggest sound CRM system to catapult business into rapid
future growth
– Key learnings:
• D6 born out of passion and need of one parent – importance of incorporating
IT & IS in business planning and supporting the overarching business
strategy.
9
Operations & Information Management
Conclusion

10. Company
Overview
Analysis
Proposals
Conclusion
T h a n k y o u f o r y o u r a t t e n t i o n
17/09/2014 CORPORATE FINANCE