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Course Preview - Marketing Operations: Tactical Discipline to Strategic Vision

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11-minute preview of Marketing Operations 2.0: From 2010 Tactical Discipline to 20/20 Strategic Vision. Register for this self-paced course at https://www.knowledgeaccountability.com/mopartners/ -- an online course to accelerate your return on investment (ROI). MO 2.0 is an agile, customer-centric and scalable approach to Marketing Operations that enables Marketing to deliver high-value impact to corporate strategy and business results

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  • Marketing Operations is the application of tools from other disciplines to maximize efficiency and effectiveness of all of the components of Marketing (product, price, place, promotion, etc.). These tools include change management, systems thinking, pareto analysis, process improvement, stakeholder alignment, balanced scorecard, competency development, knowledge management, organizational learning, fact-based decision-making, accountability, financial analysis, gap analysis, roles and responsibilities, process standards, end-to-end management, closed-loop management, and more. It helps all the areas of marketing overcome dysfunction, connect strategy and execution, build shared vision and accountability, and have a stronger strategic impact on the company.

    Marketing Operations 2.0 takes marketing operations to a higher level of return on investment (ROI). MO 2.0 is an agile, customer-centric and scalable approach to Marketing Operations that enables Marketing to deliver high-value impact on corporate strategy and business results.

    Marketing Operations 2.0: From 2010 Tactical Discipline to 20/20 Strategic Vision is a self-paced online course with practical guidance, application examples, and insightful self-assessment tools. Enroll Now: https://www.knowledgeaccountability.com/mopartners/
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  • To register for and purchase this course, visit https://www.knowledgeaccountability.com/mopartners/
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Course Preview - Marketing Operations: Tactical Discipline to Strategic Vision

  1. 1. Marketing Operations 2.0: From 2010 Tactical Discipline to 20/20 Strategic Vision (Course Overview) Center your business on customers as the key to growth: accountability, alignment & agility
  2. 2. Marketing playing field is leveled • Low barriers, viral reach, competitiveness • New visions of stakeholder engagement & collaboration Massive Changes in Marketing Stand out from the crowd • Embrace new models of engagement • Invest in driving force within • Apply engagement model both externally and internally • MO 2.0: systems approach & collaborative framework
  3. 3. • Systems Approach • Collaborative Framework • Mobilizing Force • Manages Transition from Old to new • Helps Organizations Stay in Integrity • Reinforces Strategy and Associated Tactics with: • Operations Muscle • Measurement Rigor • Holistic, Cross-Functional Alignment Marketing Operations 2.0
  4. 4. • Marketing Operations Evolution, Impact and Promise (Module 1) • Developing Marketing Operations Competency • Alignment Through Ecosystem Management (Module 2) • Marketing Infrastructure for Results (Module 3) • The Journey to Marketing Operations Maturity (Module 4) Course Overview
  5. 5. Scaling for Growth Enterprise Strategic Agenda Customer Profitability Buying Acceleration Accountability Alignment with Stakeholders Marketing Intelligence Challenges Tackled by Marketing Operations
  6. 6. Defining Marketing Operations
  7. 7. Best Practice Model for Sustainable Success
  8. 8. Enabling Strategy
  9. 9. Providing Guidance
  10. 10. Designing Internal Marketing Processes
  11. 11. Designing External Marketing Processes
  12. 12. Leveraging Technology
  13. 13. Measuring Marketing Performance
  14. 14. Determining Readiness for Dedicated MO
  15. 15. Building the Marketing Operations Function
  16. 16. Journey to Marketing Operations Maturity
  17. 17. • Marketing a full partner to CEO, C-Suite • Marketing drives: • Innovation • New market penetration • Customer profitability • Marketing owns sales lead process • Marketing, once operationalized, leads the growth charge Vision for Marketing Effectiveness
  18. 18. We guide marketing organizations to become a value center We are front-runners in Marketing Operations to create a consultancy dedicated to Marketing Operations to publish an article on MO to create a college course on MO to teach a professional symposium on MO to conduct a benchmarking study of MO practices © 2016 Marketing Operations Partners. All Rights Reserved. 1st 1st 1st 1st 1st Companies we’ve influenced: (partial list)
  19. 19. © 2016 Marketing Operations Partners. All Rights Reserved. Organization-wide efficiency and effectiveness raise Marketing performance, agility and ROI Ask us about our model for Marketing Maturity Strategy: holistic vision, fact-based decision-making Guidance: competency development, governance Process: workflow, lean/six-sigma, supply chain Metrics: profitability, predictive analytics, alignment Technology: enterprise marketing / portfolio mgt Ecosystem: collaboration with key stakeholders Infrastructure: back-end integration of processes, metrics, technology Request your marketing maturity assessment and roadmap ChangeMyMO@MOpartners.com
  20. 20. tel +1 408 243 7881 • Twitter.com/MOpartners Twitter.com/MktgFuture • Slideshare.net/MOpartnersCEO • LinkedIn Groups: Marketing Operations Partners Marketing Operations Future • Youtube.com/c/marketingfutureforum MarketingFutureForum.com Join@MarketingFutureForum.com MarketingFutureForum.com ChangeMyMO@MOpartners.com Center your business on customers as the key to growth: accountability, alignment & agility

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