The document discusses applying design concepts to the BoP 2 protocol. It analyzes the similarities and differences between design and social business. It presents the BoP pyramid framework which outlines the phases and concepts of a social business project. These include building deep dialogue, collective entrepreneurship development, and new capability development. Design is seen as a fundamental part of the entire process. The document concludes that concepts like change, co-creation, and learning from failure are transversal to both design and social business. It recommends further analysis and testing of the BoP protocol to identify strengths and weaknesses.

1. Applying design concepts to the
B p 2 protocol
D4SB Group - IED Master Milano 2011

2. the chAllenge
Analyze and define design and social business (differences
and similarities) , to later relate the concepts given in class
to the BoP 2 Protocol.

3. CHANGE
PROCESS PURPOSE CONTINUITY
PROTOTYPING RECIPROCATION & SOCIAL NEEDS
NEEDS DIALOGUE
ACTION
THINK EMOTIONS
RESOURCES
SOURCES SCALE
DESIGn LARGE (OBJECT) PROCESS
SMALL (SUBJECT) SocIAl
ACT GLOBAL INTERDISCIPLINARY
THINK LOCAL BuSInESS
(NETWORKING) DIALOGUES
OBSERVATION
CONSCIOUSNESS OBJECTIVE
SUBJECTIVE
INTEGRATION TAKE
GIVE
APPROACH ALTRUISM
SELFISHNESS
ADAPTATION DIRECT
INDIRECT
ENVIRONMENT
design & sociAl Business

4. Bop pyrAMid AnAlysis

5. BUSINESS
CONCEPT RESEARCH
CO-CREATION
PROBLEM SOLVER
VISUALIZATION
BUILDING
DEEP
DIALOGUE
COLLECTIVE BUSINESS
ENTERPRE- CONCEPT
NEURSHIP CO-CREATION
DEVELOPMENT
Bop pyrAMid - phase i (business concept co-creation)

6. BUSINESS
CONCEPT
CO-CREATION
BUILDING
DEEP PEOPLE
DIALOGUE
INTEGRATION
LIFESTYLE
COLLECTIVE BUSINESS SOCIETY
ENTERPRE- CONCEPT
NEURSHIP CO-CREATION ENVIRONMENT
DEVELOPMENT
Bop pyrAMid - phase i (building deep dialogue)

7. BUSINESS
CONCEPT
CO-CREATION
BUILDING
DEEP
DIALOGUE
COLLECTIVE PROJECT
ENTERPRE- TEAM PEOPLE
NEURSHIP DEVELOPMENT
DEVELOPMENT SKILL
ORGANIZATION
MULTIDISCIPLINARY
Bop pyrAMid - phase i & ii (Project Team development)

8. BUSINESS
CONCEPT
CO-CREATION
BUILDING
DEEP
DIALOGUE
COLLECTIVE PROJECT
ENTERPRE-
NEURSHIP
TEAM OPPORTUNITY
DEVELOPMENT
DEVELOPMENT FUTURE
Bop pyrAMid - phase i & iii (collective entrepreneurship development)

9. PROJECT
TEAM PEOPLE
DEVELOPMENT
SKILL
ORGANIZATION
MULTIDISCIPLINARY
BUILDING
SHARED
COMMITMENT
NEW BUSINESS
CAPABILITY PROTOTYPE
DEVELOPMENT CO-CREATION
Bop pyrAMid - phase i & ii (Project Team development)

10. PROJECT
TEAM
DEVELOPMENT
BUILDING
SHARED VISUALIZATION
COMMITMENT
NEW BUSINESS
CAPABILITY PROTOTYPE
DEVELOPMENT CO-CREATION
Bop pyrAMid - phase ii (building shared commitment)

11. PROJECT
TEAM
DEVELOPMENT
BUILDING
SHARED
COMMITMENT
NEW BUSINESS
CAPABILITY PROTOTYPE PROTOTYPING
DEVELOPMENT CO-CREATION
FACILITATION
Bop pyrAMid - phase ii (business prototype co-creation)

12. PROJECT
TEAM
DEVELOPMENT
BUILDING
SHARED
COMMITMENT
NEW BUSINESS
CAPABILITY PROTOTYPE SKILLS
DEVELOPMENT CO-CREATION
INTERACTION & SERVICE
DESIGN
FACILITATION
Bop pyrAMid - phase ii & iii (new capability development)

13. COLLECTIVE
ENTERPRE-
NEURSHIP
OPPORTUNITY
DEVELOPMENT FUTURE
BUILDING
THE MARKET
BASE
BUSINESS NEW
ENTERPRISE CAPABILITY
CO-CREATION DEVELOPMENT
Bop pyrAMid - phase i & iii (collective entrepreneurship development)

14. COLLECTIVE
ENTERPRE-
NEURSHIP
DEVELOPMENT
BUILDING
THE MARKET
BASE
BUSINESS NEW
ENTERPRISE CAPABILITY SKILLS
CO-CREATION DEVELOPMENT
INTERACTION & SERVICE
DESIGN
FACILITATION
Bop pyrAMid - phase ii & iii (new capability development)

15. COLLECTIVE
ENTERPRE-
NEURSHIP
DEVELOPMENT
BUILDING
THE MARKET CONSCIOUSNESS
BASE
RESOURCES
INTEGRATION
BUSINESS NEW
ENTERPRISE CAPABILITY
CO-CREATION DEVELOPMENT
Bop pyrAMid - phase iii (building the market base)

16. COLLECTIVE
ENTERPRE-
NEURSHIP
DEVELOPMENT
BUILDING
THE MARKET
BASE
BUSINESS NEW
ENTERPRISE CAPABILITY BUSINESS
CO-CREATION DEVELOPMENT
SOLUTION
PURPOSE
Bop pyrAMid - phase iii (building the market base)

17. Co-Creation
CHANGE
Logic
PROCESS
RE-DESIGNING
COMMUNICATION
LEARNING FROM FAILURE
EMOTIONS
Bop pyrAMid - core concepts

18. conclusions
• There’s a lot of common ground between design and social
business though nuances exist.
• concepts are not exclusive to any given part of the process,
they are rather transversal since they work in one or more of
the given phases.
• Design is embedded as a fundamental part of the whole
BoP Pyramid.
• Any strategic social business development should be based
in co-creation logic concepts, as they are of significant importance.
• change is a fundamental part of both design and social business.
Today social business helps to improve the lives of the poor,
tomorrow it may cHAnGE mentalities, therefore designing
a new society.

19. recoMMendAtions
• For us, the next step would be a thorough analysis and testing of the
BoP Protocol to contrast and identify its strong and weak points in
order to improve it.
• BoP Protocol should adapt to different situations and environments
in order to stay as close as possible to specific needs and realities.

20. By chAnging others, We cAn
chAnge ourselVes...
THAnK You