Rachna Chandiramani has over 15 years of experience in celebrity endorsements, having worked at top celebrity management agencies in India. She founded Thriverse to help brands strategically partner with celebrities based on understanding their needs. The document provides advice on various aspects of celebrity endorsements, including how to select ambassadors, structure deals, and plan budgets. It emphasizes the importance of ensuring there is a match between brand and celebrity, and not being pressured into deals without proper evaluation.
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Investment Readiness: Powered by Abaca & Village CapitalDr. Melissa Sassi
As an entrepreneur, one of the most important aspects of building, scaling & thriving in our endeavors is gaining access to capital. We know 90% of startups fail, but what can we do to think about accessing capital & what do investors look for as we take our startup ventures from zero to hero?
In this presentation, you'll learn why startups fail & have a checklist of seven categories to help you on your path to creating a startup that can truly scale & thrive.
What to consider:
1. Team
2. Problem & Vision
3. Value Proposition
4. Product
5. Market
6. Business Model
7. Scale
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Educational and very informative- this short book is a great introduction to PR in the blockchain and tech industry. Learn how to expand your reach through social media and other outlets.
Digital marketing tactics for customer development and valueConfluency Solutions
Most independent insuarance agents have a room for growth through customer development. The key to that development is communication. There are a few digital channels that can help, most are inexpensive, and implementing a customer development program is easy, but it's important to match the channel and content to your target customer. And that all starts with defining your target customer in the first place.
50 Sales Lessons from 3 Years in B2B SaaSEvan Lewis
This deck highlights the top 50 lessons learned from my startup sales career thus far. Lessons are broken down by:
- Deal Cycles & Closing
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I hope you find it valuable! Thanks in advance for reading - please share your favourite soundbytes and send me any feedback you have :)
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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View the webinar recording at https://youtu.be/4jpri3zjdfc
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- Isn’t bigger better? Why wouldn’t I use the biggest influencers I can afford?
- Can I use influencers for B2B marketing?
- How do I protect my brand when working with influencers?
Enjoy this presentation as well as the valuable influencer marketing resources linked at the end. If you have any other questions, reaching out to us at www.carusele.com
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Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Not so Scary: Things marketers should not be afraid ofFluid
Dustin Cederholm, Digital Marketing Strategist and guest, Jonathan Rodriguez, Digital Marketing Manager at Fluid Advertising, talk about the tasks that tend to make marketing teams nervous and how to handle them most effectively. bit.ly/1NmKV5y
Are you ready to discover the secret weapon behind every successful career and business? Join us for an exciting Masterclass on personal branding, where I'll show you how to stand out from the crowd and leave an unforgettable impression on your audience.Personal branding is not just a buzzword, it's a game-changing strategy that can take your career or business to new heights. In this workshop, you'll learn why personal branding is crucial, how it can benefit you, and most importantly, how to get started. I'll show you the easy steps to creating a unique identity that sets you apart and attracts a loyal following.But that's not all! I'll also reveal the insider secrets to launching a successful product or service by building your audience first. With our proven strategies, you'll establish credibility and authority, leaving people eager to buy from you. This is an opportunity to transform your future.Better yet, I'll make this so easy, you'll have no excuse not to do it.
Why Word of Mouth Matters in the Consulting BusinessNathan Sproul
No matter what type of consulting services you offer and what industry you specialize in, there’s one marketing tactic that applies to all: the power of the word of mouth.
Beyond Blogging: How B2B Tech Marketers Can Build Trust Through Content Marke...Kiwi Creative
In general, B2B buyers consult roughly seven information sources before making a purchase decision. Of those sources, a company's blog content ranks near the bottom of what buyers care about; instead, they are preferring product demos, user reviews and peer communities as a way to gauge a tech company's trustworthiness.
So, if simply publishing content regularly doesn't move the needle as much it once did, what can B2B tech marketers do instead to build trust for their brand?
Join Jacquie Chakirelis, Director of Digital Strategy for Quest Digital and one of the top 50 B2B influencers to follow in 2021, to dive into how we can leverage our marketing efforts to earn and keep trust with our customers and empower them to become our advocates.
Top takeaways of this session will include:
1. How to break the "inauthentic” content patterns to build lasting relationships with your customers.
2. Learn simple ways B2B technology companies are collaborating with their customers to become the messengers in peer communities and through user-generated content.
3. Explore new tools that marketers can use for content projects designed to build trust.
- - -
This is the slide deck from the March 2022 HubSpot User Group (HUG) for B2B Technology USA.
View the webinar recording at https://youtu.be/4jpri3zjdfc
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Influencer Marketing FAQs Answered by CaruseleCarusele
While the influencer marketing industry has been around for over a decade, there are still many unanswered questions marketers have.
Because of this, we hosted a webinar-style Q&A event designed to answer marketers questions about the industry, starting with the answers to the top 5 questions we're most frequently asked:
- Do “influencers” actually influence anyone?
- Does an influencer have to use a disclosure such as #ad?
- Isn’t bigger better? Why wouldn’t I use the biggest influencers I can afford?
- Can I use influencers for B2B marketing?
- How do I protect my brand when working with influencers?
Enjoy this presentation as well as the valuable influencer marketing resources linked at the end. If you have any other questions, reaching out to us at www.carusele.com
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D2C Insider Omni Channel - Beyond the Glitz by Rachna Chandiramani - Thriverse
1. Rachna Chandiramani, heralds 15+ years of
experience in celebrity endorsements. She spent
the prime years of her career acing celebrity
endorsements while working at India's top celebrity
management agencies like Percept, Globosport and
Collective Artistes Network.
Thriverse stems from her deep-rooted knowledge of
a brand’s pain point to engage with celebrities. She
empowers brands to sign winning partnerships and
advocates fair deal structuring through the right
advice and methods.
ABOUT THE SPEAKER –
RACHNA CHANDIRAMANI
01
5. Today,
Brands and
Marketeers
are doing everything
to stay relevant to
their consumers
o Social Media Campaigns
o TV Commercials
o Offline Events & Activations
o Influencer Collaborations
o Discount Codes
o Customer Experiences
05
6. Our idea of a celebrity might change
with time but the symbiosis between
public figures and brands will never
stop being a thing.
celebrities
endorsing
brands
Among the many marketing strategies
a brand can adopt – The one thing that
stands the test of time is
06
7. 07
Based on a recent
neuroscience-driven study
conducted by Wharton, it was
determined that,
Customers tend to rapidly
make favourable purchasing
choices when it comes to
brands endorsed by
celebrities.
Source: https://knowledge.wharton.upenn.edu/article/the-
marketing-psychology-behind-celebrity-endorsements/
8. Q1
How do I select a
brand ambassador or
the face of my brand’s
marketing campaign?
08
9. Advice
01
o Know why you
want the celebrity.
o Is there a match?
o You decide whom
to onboard
o Don’t let anybody
hard-sell you to a
particular celebrity
o Don’t be under
pressure
o Go big or Go
home isn’t the
right approach
Advice
02
Advice
03
09
10. Advice
01
Advice
02
Advice
03
AND REMEMBER -
o Know why you
want the celebrity.
o Is there a match?
o You decide whom
to onboard
o Don’t let anybody
hard-sell you to a
particular celebrity
o Don’t be under
pressure
o Go big or Go
home isn’t the
right approach
10
11. Advice
01
Advice
02
Advice
03
o Know why you
want the celebrity.
o Is there a match?
o You decide who you
want
o Don’t let anybody
hard-sell you to a
particular celebrity
o Don’t be under
pressure
o Go big or Go
home isn’t the
right approach
11
12. How much does a
celebrity charge for
an endorsement?
Q2
12
13. Advice
01
o There is no
rack rate or
rate card for
celebrity deals
o You are paying a
celebrity for their time
and face value
o We are dealing
with people
not products
Advice
02
Advice
03
13
14. Advice
01
o There is no rack
rate or rate card
for celebrity deals
o You are paying a
celebrity for their time
and face value
o We are dealing
with people
not products
Advice
02
Advice
03
14
15. Advice
01
o There is no rack
rate or rate card
for celebrity deals
o You are paying a
celebrity for their time
and face value
o We are dealing
with people
not products
Advice
02
Advice
03
15
17. 17
Number
of Shoot Days
Category of
the Brand
Usage
Period of the Assets
created
Commitments agreed for
Social Media
Number of Mediums
broadcasted on
Territories covered
18. 18
Number
of Shoot Days
Category of
the Brand
Usage
Period of the Assets
created
Commitments agreed for
Social Media
Number of Mediums
broadcasted on
Territories covered
19. 19
Number
of Shoot Days
Category of
the Brand
Usage
Period of the
Assets created
Commitments agreed for
Social Media
Number of Mediums
broadcasted on
Territories covered
20. 20
Number
of Shoot Days
Category of
the Brand
Usage
Period of the Assets
created
Commitments agreed
for
Social Media
Number of Mediums
broadcasted on
Territories covered
21. 21
Number
of Shoot Days
Category of
the Brand
Usage
Period of the Assets
created
Commitments agreed for
Social Media
Number of Mediums
broadcasted on
Territories covered
22. 22
Number
of Shoot Days
Category of
the Brand
Usage
Period of the Assets
created
Commitments agreed for
Social Media
Number of Mediums
broadcasted on
Territories
covered
23. 23
Number
of Shoot Days
Category of
the Brand
Usage
Period of the
Assets created
Commitments agreed
for
Social Media
Number of Mediums
broadcasted on
Territories
covered
24. How is a celebrity
endorsement
deal structured?
Q4
24
26. FEE
BASED
o Pay and smile
o Payments are staggered and
correspond with celeb
deliverables.
o Can be closed in a few days
to few weeks.
26
27. EQUITY
BASED
o There is still a fee involved in
most cases.
o Equity is usually sweat equity
o Depends on various factors -
revenue, P&L, valuation, DD
involved - just like any investor
conversation
o Turn around time is higher than
a fee based deal. (2-3 months)
27
28. o There is always
a MG involved.
o Several audit processes
are also involved to track
sales.
28
REVENUE
SHARED
29. How do I plan
the budget of a
campaign that
involves a
celebrity?
Q5
29
30. Advice
01
o Spend wisely
o If you overspend on
the celebrity, you
won’t have enough
left to promote
your campaign
o Don’t give away
equity easily
o Test waters,
before you take
the plunge
Advice
02
Advice
03
30
31. Advice
01
Advice
02
Advice
03
o Spend wisely
o If you overspend
on the celebrity,
you won’t have
enough left to
promote
your campaign
31
o Don’t give away
equity easily
o Test waters,
before you take
the plunge
32. Advice
01
Advice
02
Advice
03
32
o Spend wisely
o If you overspend
on the celebrity,
you won’t have
enough left to
promote
your campaign
o Don’t give away
equity easily
o Test waters,
before you take
the plunge
33. Ok, so my
budgets are clear,
but how do I
eventually draw
my contract?
Q6
33
34. The final deal is not just
going to be about what
you pay the celebrity or
what they give you.
Be aware of the other
terms well in advance.
Also, be clear of the
following factors -
34
35. Advice
01
o The entourage
(hairstylist,
make-up
artist, spot boy
etc.) that
accompanies
the celebrity
35
Advice
02
o Shoot Dates
- make sure
you plan in
advance
Advice
03
o Creative
Approvals
Advice
04
o Have a tight
contract -
cover all
essential
legal terms
36. Advice
01
o The
entourage
(hairstylist,
make-up
artist, spot
boy etc.) that
accompanies
the celebrity
36
Advice
02
o Shoot Dates
- make sure
you plan in
advance
Advice
03
o Creative
Approvals
Advice
04
o Have a tight
contract -
cover all
essential
legal terms
37. Advice
01
o The
entourage
(hairstylist,
make-up
artist, spot
boy etc.) that
accompanies
the celebrity
37
Advice
02
o Shoot Dates
- make sure
you plan in
advance
Advice
03
o Creative
Approvals
Advice
04
o Have a tight
contract -
cover all
essential
legal terms
38. Advice
01
o The
entourage
(hairstylist,
make-up
artist, spot
boy etc.) that
accompanies
the celebrity
38
Advice
02
o Shoot Dates
- make sure
you plan in
advance
Advice
03
o Creative
Approvals
Advice
04
o Have a tight
contract -
cover all
essential
legal terms
39. Getting access to
a celebrity today
isn’t difficult.
Getting the best deal
for your brand still is.
39