1. ARTBASH 2024 IDENTITY Ideation Concept Identity Application Experimentation 1
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HATCHING
CREATIVITY
Bei Lin / D. Studio / Fall 2023
ARTBASH 2024 IDENTITY
4. ARTBASH 2024 IDENTITY Ideation Identity Application Experimentation 4
Concept
CONCEPT STATEMENT
A
n egg is simple, yet it can mean many things. “Hatching Creativity” is a dynamic
and innovative concept for ArtBash that explores the limitless potential of artistic
expression, symbolism, and creativity through the simple yet profound symbol of the
egg. This concept takes inspiration from the egg as a universal and timeless symbol of birth,
growth, and transformation, providing a fertile ground for artists to incubate their ideas and
unleash their artistic potential.
The concept for “Hatching Creativity” centers around the idea of exploration and possibilities.
The egg, as a symbol of the beginning and potential, represents the freshman artists’ journey
into Contemporary Practice and the world of art, where they explore countless way to
discover their unique voices and perspectives.
Artworks in various media will be displayed, each exploring the egg’s symbolism
in their individual ways.
5. ARTBASH 2024 IDENTITY Ideation Concept Application Experimentation 5
Identity
Logo composed of different fonts mashed
together each time to reflect the different
types of work showcased in ArtBash.
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A rT
BaSH
24
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ABaSH
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rT
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A 24
6. ARTBASH 2024 IDENTITY Ideation Concept Experimentation 6
Identity Application
TYPOGRAPHY
Many different fonts are used to reinforce
the concept in the Logo.
PANATA ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
HUMANE
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
CELINE ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
CELINE
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
7. ARTBASH 2024 IDENTITY Ideation Concept Identity Experimentation 7
Application
EVENT POSTERS
Hand of CP students Camera Cracking Craking egg using book
9. ARTBASH 2024 IDENTITY Ideation Concept Identity Experimentation 9
Application
MAIN EVENT POSTER
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FOR “EGGSCURSIO: HATCING CREATIVITY”
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POTENTIAL, REPRESENTS THE FRESHMAN ARTISTS’ JOUREYS
BOOK
BOOK
ARTS
ARTS
OPEN
OPEN
CALL
CALL
SIGHT
SIGHT
SITE
SITE
INTER
INTER
ACTION
ACTION
48
48.
.
.
.24
24.
. 12
12
BLACK
BLACK
BOX
BOX
LATE
LATE
BASH
BASH
Book Arts is a library that runs the
Book Arts is a library that runs the
duration of the ArtBash exhibition.
duration of the ArtBash exhibition.
A book, mix tape, a zine, a set of
A book, mix tape, a zine, a set of
custom playing cards, or a slide
custom playing cards, or a slide
carousel could easily work within
carousel could easily work within
these parameters.
these parameters.
A juried selection of art and
A juried selection of art and
design works for theArtBash
design works for theArtBash
exhibition. Students can submit
exhibition. Students can submit
ONE exhibition-quality and ready 2D
ONE exhibition-quality and ready 2D
or 3D work to beconsidered by the
or 3D work to beconsidered by the
jury. Artworks must be dropped
jury. Artworks must be dropped
off at the Neiman Center to be
off at the Neiman Center to be
considered.
considered.
Site/Sight is a juried, proposal-
Site/Sight is a juried, proposal-
based opportunity to do a
based opportunity to do a
site-specific installation or
site-specific installation or
architectural intervention in one of
architectural intervention in one of
the many alternate spaces in
the many alternate spaces in
and around the LeRoy Neiman
and around the LeRoy Neiman
Center. Students must apply to be
Center. Students must apply to be
considered for this event.
considered for this event.
A one-night showcase of juried
A one-night showcase of juried
performance and live sound works.
performance and live sound works.
This dynamic event features both
This dynamic event features both
solo and collaborative performance
solo and collaborative performance
pieces, ranging from short
pieces, ranging from short
vignettes to more durational pieces
vignettes to more durational pieces
without a definitive beginning or
without a definitive beginning or
end. Inter-Action takes place
end. Inter-Action takes place
on the opening night of ArtBash.
on the opening night of ArtBash.
Students must apply to be
Students must apply to be
considered for this event.
considered for this event.
The 48.24.12 Video Contest (48
The 48.24.12 Video Contest (48
hours - 24 frames / second - 12
hours - 24 frames / second - 12
minute video] is a team-based,
minute video] is a team-based,
challenge-based, video competition
challenge-based, video competition
followed by a live-juried screening.
followed by a live-juried screening.
Students must register to
Students must register to
participate in this competition.
participate in this competition.
Submit sound work, single channel
Submit sound work, single channel
video, GIFs, games, apps, websites,
video, GIFs, games, apps, websites,
light-based works that require
light-based works that require
dark space, multichannel video,
dark space, multichannel video,
projection/3D mapping, or works
projection/3D mapping, or works
that exist in the real but have a
that exist in the real but have a
virtual component. These works are
virtual component. These works are
exhibited only during the opening
exhibited only during the opening
night of ArtBash.
night of ArtBash.
Site/Sight is a juried, proposal-
Site/Sight is a juried, proposal-
based opportunity to do a
based opportunity to do a
site-specific installation or
site-specific installation or
architectural intervention in one of
architectural intervention in one of
the many alternate spaces in
the many alternate spaces in
and around the LeRoy Neiman
and around the LeRoy Neiman
Center. Students must apply to be
Center. Students must apply to be
considered for this event.
considered for this event.
ArT
BaS H
24
DUE
DATE 03/09
DUE
DATE 03/11
DUE
DATE 02/23
DUE
DATE 03/02
DUE
DATE 03/16
DUE
DATE 03/09
DUE
DATE 04/20
2024MAR02-20
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Bashing the egg
10. ARTBASH 2024 IDENTITY Ideation Concept Identity Application Experimentation 10
MAIN EVENT POSTERS
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POTENTIAL, REPRESENTS THE FRESHMAN ARTISTS’ JOUREYS
BOOK
BOOK
ARTS
ARTS
OPEN
OPEN
CALL
CALL
SIGHT
SIGHT
SITE
SITE
INTER
INTER
ACTION
ACTION
48
48.
.
.
.24
24.
. 12
12
BLACK
BLACK
BOX
BOX
LATE
LATE
BASH
BASH
Book Arts is a library that runs the
Book Arts is a library that runs the
duration of the ArtBash exhibition.
duration of the ArtBash exhibition.
A book, mix tape, a zine, a set of
A book, mix tape, a zine, a set of
custom playing cards, or a slide
custom playing cards, or a slide
carousel could easily work within
carousel could easily work within
these parameters.
these parameters.
A juried selection of art and
A juried selection of art and
design works for theArtBash
design works for theArtBash
exhibition. Students can submit
exhibition. Students can submit
ONE exhibition-quality and ready 2D
ONE exhibition-quality and ready 2D
or 3D work to beconsidered by the
or 3D work to beconsidered by the
jury. Artworks must be dropped
jury. Artworks must be dropped
off at the Neiman Center to be
off at the Neiman Center to be
considered.
considered.
Site/Sight is a juried, proposal-
Site/Sight is a juried, proposal-
based opportunity to do a
based opportunity to do a
site-specific installation or
site-specific installation or
architectural intervention in one of
architectural intervention in one of
the many alternate spaces in
the many alternate spaces in
and around the LeRoy Neiman
and around the LeRoy Neiman
Center. Students must apply to be
Center. Students must apply to be
considered for this event.
considered for this event.
A one-night showcase of juried
A one-night showcase of juried
performance and live sound works.
performance and live sound works.
This dynamic event features both
This dynamic event features both
solo and collaborative performance
solo and collaborative performance
pieces, ranging from short
pieces, ranging from short
vignettes to more durational pieces
vignettes to more durational pieces
without a definitive beginning or
without a definitive beginning or
end. Inter-Action takes place
end. Inter-Action takes place
on the opening night of ArtBash.
on the opening night of ArtBash.
Students must apply to be
Students must apply to be
considered for this event.
considered for this event.
The 48.24.12 Video Contest (48
The 48.24.12 Video Contest (48
hours - 24 frames / second - 12
hours - 24 frames / second - 12
minute video] is a team-based,
minute video] is a team-based,
challenge-based, video competition
challenge-based, video competition
followed by a live-juried screening.
followed by a live-juried screening.
Students must register to
Students must register to
participate in this competition.
participate in this competition.
Submit sound work, single channel
Submit sound work, single channel
video, GIFs, games, apps, websites,
video, GIFs, games, apps, websites,
light-based works that require
light-based works that require
dark space, multichannel video,
dark space, multichannel video,
projection/3D mapping, or works
projection/3D mapping, or works
that exist in the real but have a
that exist in the real but have a
virtual component. These works are
virtual component. These works are
exhibited only during the opening
exhibited only during the opening
night of ArtBash.
night of ArtBash.
Site/Sight is a juried, proposal-
Site/Sight is a juried, proposal-
based opportunity to do a
based opportunity to do a
site-specific installation or
site-specific installation or
architectural intervention in one of
architectural intervention in one of
the many alternate spaces in
the many alternate spaces in
and around the LeRoy Neiman
and around the LeRoy Neiman
Center. Students must apply to be
Center. Students must apply to be
considered for this event.
considered for this event.
ArT
BaS H
24
DUE
DATE 03/09
DUE
DATE 03/11
DUE
DATE 02/23
DUE
DATE 03/02
DUE
DATE 03/16
DUE
DATE 03/09
DUE
DATE 04/20
2024MAR02-20
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11. ARTBASH 2024 IDENTITY Ideation Concept Identity Application 11
Experimentation
EXPERIMENTATION
Take home decorative eggs to help you
remember the event!
BaS H
ArT 24
12. ARTBASH 2024 IDENTITY Ideation Concept Identity Application Experimentation 12
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EGG YOU!