Cyama 2012 spring internship - please click to downoad
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The document describes the Cyama Internship Training Program Spring 2012. It offers 5 internship positions for social media marketing interns. Over 12 weeks, interns will be responsible for 4 projects - conducting market research surveys, running a social media focus group, studying the needs of musician contributors, and developing a branding and promotion campaign for one contributor. They will also complete weekly social media tasks and readings. The goal is to provide hands-on experience in social media marketing and promotion within the Christian music community.
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Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do f.
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The final project for this course is the creation of a social me.docx
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
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Prompt
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Specifically, the following
critical elements
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5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
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One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is ...
5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docx
5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
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One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is.
Submit Files - Assignment 4 Social Media PresenceLinkedIn Top .docx
Submit Files - Assignment 4: Social Media Presence/LinkedIn
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Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!"
Companies are expanding their use of social media to external stakeholders for a variety of reasons, including, as cited by Social Media Today (2014):
· Customer Service – successful use of social media provides channels to customers that allow for real-time communication that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to their organizations. Towers Watson (2013) found in their surveys that “56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives.”
· Internal Communications – serving as official and unofficial channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers, recruiters, and job seekers employing social media to find jobs and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to obtain more information about them, both professional and personal; examine examples of their past work; and gain insights into potential “fit” with the organization
· Job seekers are using social media to gather information on potential employers, checking their outlets for information company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found:
· 43% of employer respondents use social networking sites to research job candidates, and that
· 51% of those employers who researched job candidates found content in their profiles that ...
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