1. Lidija
Čupić
Adress: Milentija Popovića 43, Novi Beograd, Serbia
Date of birth: October 5 1983
Mobile: + 381 (0) 64 118 56 88
Telephone: + 381 (0) 11 61 44 494
E-mail: lidijacupic@yahoo.com
» WORKING EXPERIENCE
Block&Roll d.o.o., marketing agency, Belgrade
Account manager
ATL (on line i print, textovi, visuals, media buying)
BTL kampanje (sponsorships, promotions)
Production ( searching for the affordable and quality competitive
subcontractors, material production for every channel of
communication, delivering materials in accordance with the terms,
invoicing)
Clients: Vox Electronics, Belgrade Fair, Elektroprivreda Srbije
Univers Co d.o.o, Tref Sport d.o.o., Belgrade
Purchasing manager
Purchasing foreign products of sports equipment, apparel and footwear:
Online search for reliable suppliers who will produce quality sports equipment, clothing
and shoes at competitive prices for the company’s brands
Cooperation with the existing suppliers and search for the new ones
Markets: China, Pakistan, India, Italy, Spain, Portugal
Identification of product availability and terms of sale and the preparation procedure
of enquiry for raw materials and products
Negotiating and formulating policies with the suppliers:
Negotiating the price, quantity, technical specifications of products and components,
delivery dates and contract for compliance with the company policies
Participation in the development of product specifications
Cooperation with the suppliers about product design and packing and decision-making
for the final look of the product
Supplying with the materials for the printing production of product branding and
packing
Quality control and documentation submitted by the prescribed EU standards
Providing documentation for retail, wholesale and re-export – style codes, bar codes,
labels..
Cooperation with the freight agencies:
Record orders, production monitoring, organization and transport tracking
Preparing the documentation for customs clearance and booking the transport
Budget control of foreign assets and company payments
Reports on market conditions and the costs
Financial reports on weekly and monthly bases
Preparation for the retail and wholesale:
Calculation of purchase price, re-export, wholesale and retail
Preparing the goods to be transported to the retail stores
Marketing segment:
Monitoring global trends and competitive prices of sports equipment, footwear and
apparel
Company’s brand positioning at the local market
Records of the existing market demands and forecasting future product demands
Website administrator social networking – offer products for online sales, as well as
update offers on social networks of the company
Attending fair exhibitions in order to achieve better cooperation with existing suppliers
and making contact with new ones: GDS 2014., Dusseldorf, Germany; CANTON Trade
2014.
2014.
2. Fair, Guangzhou, China 2013.
Promotions to achieve better cooperation with the existing suppliers and making new
contacts with the potential wholesale customers form Bosnia and Hercegovina and
Montenegro, proposals and invoicing
Drafts for the advertising campaigns for new products by season
Markets.com, Belgrade
Qualifier
on line Forex and CFD broker - training and working in a international 2013.
Tigar AD, Belgrade
Marketing manager
2010.-2012.
Brand management – Recycled rubber products (sport surfaces, children playground,
green surfaces, street furniture)
Development and implementation of consistent marketing strategy in order to achieve the
planned objectives
Monitor and record budget
Market research EU, USA, region
Organization and implementation:
ATL campaigns (on line and print texts and visual);
BTL campaigns (sponsorship, participation in regional festivals – Mikser,
Beogradski Festival Cveća, Baby Exit, Urbani džepovi)
Panel discussions and presentations – Economic use of recycling in Serbia i Economics
of Sports - Danas Press Centar, Recycled rubberwith new usability - Beogradski Festival
Cveća, Tigrolux PU pavement – Agriculture Fair, Subotica)
Products presetation – Faculty of Forestry, Belgrade
Web – improvement of existing sites and development of new ones by brand
(Maniera, Brolly, Bilgutex): www.manieraboots.com (visual proposals for Tigar women
fashion footwear Maniera i children's footwear Brolly); www.bilgutex.tigar.com
(recycled rubber products) – structure, visual and text proposals; improvement of
existing site www.tigar.com with Technical rubber products – texts, visuals, structure
B2B - OPEN 4 BUSINESS - Meet the buyer i Network of Enterpreneurs for Turkey, SIEPA
Fair exhibitions – SEEBBE – Construction Fair, Belgrade (2011., 2012); Intertraffic –
Traffic infrastructure Fair, Turkey (2010.); Koelnmesse – Sports and recreation Fair,
Koln, Germany (2011.); Agriculture Fair, Subotica (2012.)
Reports on implemented and achieved acivities
Studio Marketing JWT, Belgrade 2008.-2010.
Account manager
ATL campaigns (TV, OOH, print, radio, web)
Local market brand positioning
Clients: Kraft Foods, Mazda, Nokia, Reckitt Benckiser, Tennis Serbian Union
Consumer and market research in order to gain a better understanding and knowledge of
the market, establish a strategy according to a different marketing objectives
Briefing to a creative team, participate actively in the creating process and designing
creative solutions and presenting to the client
Cooperation with the media buying agencies (Mass Media, Direct Media), media planning for
the campaigns, communication channels and media proposal
Adaptations - briefing to a creative team, print and text approvals
Competition monitoring, making monthly reports and evaluations of the completed projects
3. BTL - organization of winning games, checking point of sale materials, outdoor promotions,
events, sponsorships, fairs
Contacting price and quality competitive contractors, production of promo materials and elements
of all channels of communication, finding locations for events production, print approvals, logistics,
presenting costs, invoicing
Organisation: promo teams, hostesses and other artists, organization and implementation in
accordance with the defined scenario
Riverside d.o.o, Belgrade
Event manager 2007.
Organization, planing, logistics, coordinating, hiring promo teams
Company and brand promotion
Clients: Hypo Alpe Adria, PTT Srbija, WienerStaditsche, APR, Coca-Cola, VIP Mobile, PharmaNova,
Galenika, BAT, Blic Press, Subaru.. T
Training and work as HR manager in the organization of the recuirement and selection of new
employees, training for personel and organizing rewards and benefits of employees, responsible
for making payroll
Upitnik d.o.o, market store, Belgrade
Sales Manager 2004.
Practice during the study
Organizing sales, contact with suppliers
» EDUCATION
IT Business Academy, Belgrade
Cambrigde International Business Studies – IT Business and Marketing
University of „Braća Karić“, Belgrade
2013/14.
2010.
Master degree in Strategic management
University of „Braća Karić“, Belgrade 2007.
Faculty of management
Profile: Manager
Average: 8,27
IV Belgrade high school, Belgrade 2002.
Social science
3 years of elementary ballet school „Lujo Davičo“, Belgrade 1996.
Elementary school „Jovan Dučić“, Belgrade 1998.
» SEMINARS AND TRAININGS
Markets.com – qualifier – on line Forex and CFD broker - training and working in a international 2013.
sector, Serbia Trading, Belgrade
Tele Trade – on line Forex and CFD broker – trainig for Meta Trader, Tele Trade, DJ International 2013.
Consulting Ltd., Belgrade
Healthy and balanced nutrition, training for sales manager, Herbalife, Belgrade 2013.
Marketing Kingdom seminar, marketing managers of Lego, Facebook, Hewlett Packard, American 2012.
Express, Fujitsu, Coca Cola - The P World, Belgrade
Funky leaders, Top management of Mercedes, Coca-Cola i Henkel, SAMPLE – Young leaders section, 2012.
Belgrade
Strategy of the internet negotiation and sales - Nesk WebArt, Women First Club, Belgrade Chamber 2012.
of Commerce, Belgrade
Serbia Online Advertising Tour, The use of the internet and new media, ABC Serbia, Belgrade 2012.
Case Study Competition, IEDC Bled school management, lecturer Klaus Schuster, Belgrade 2012.
Public Relations - School of Public Relations P.R.A., Belgrade 2008.
4. Advertising and intergrated brand promotion, student seminar, lecturer Marko Suvajdzić,Head of 2005.
Computer Art and Design, University of „Braća Karić“, Belgrade
» COMPUTER SKILLS AND COMPETENCES
MS Office (Word, Excel, PowerPoint - advanced), Adobe Photoshop – intermediate
Internet – daily, private and busines
» LANGUAGE SKILLS
English – advanced level of knowledge 2006.
CAE (Advanced level), Cambridge University / preparing for exams
Galindo Inlingua, english level 3B
Italian – intermediate level of knowledge, general conversation 2006.
Galindo Inlingua, italiana livello 2B
French basic level of knowledge – , general conversation 2002.
» PERSONAL SKILLS
Communicative person with high drive and initiative
Being well-organized and able to cope with a large worload
Prepared for the everyday challenges and work to short deadlines
High level of responsability in the project
preformance, methodical precision and excellent
organizational skills
Team work and cooperation
Open minded and willing to learn
Self-motivating and inspiring
Excellent command of Serbian
Excellent command of spoken and written English
Good knowledge of MC Office
Temptation for training and advancement in a professional and
personal goals
Dynamic, creative, flexible, ambitious and proactive
» ADITIONAL INFORMATION
Driving licence B category, active driver
References available upon request
Interests:
Special interests: process work organization, working
with clients, marketing, logistics, event management,
brand management, direct advertising, additional
training through work
General interests: sports, travel, gastronomy,
social media, shoe design, film and theatre
arts, literature