Lidija Čupić is a marketing and event manager based in Serbia with over 15 years of experience. She has worked in account management, purchasing management, and marketing roles for various companies. She holds a Master's degree in Strategic Management and is fluent in English with advanced skills in Italian.

1. Lidija
Čupić
Adress: Milentija Popovića 43, Novi Beograd, Serbia
Date of birth: October 5 1983
Mobile: + 381 (0) 64 118 56 88
Telephone: + 381 (0) 11 61 44 494
E-mail: lidijacupic@yahoo.com
» WORKING EXPERIENCE
Block&Roll d.o.o., marketing agency, Belgrade
Account manager
 ATL (on line i print, textovi, visuals, media buying)
 BTL kampanje (sponsorships, promotions)
 Production ( searching for the affordable and quality competitive
subcontractors, material production for every channel of
communication, delivering materials in accordance with the terms,
invoicing)
 Clients: Vox Electronics, Belgrade Fair, Elektroprivreda Srbije

Univers Co d.o.o, Tref Sport d.o.o., Belgrade
Purchasing manager
 Purchasing foreign products of sports equipment, apparel and footwear:
 Online search for reliable suppliers who will produce quality sports equipment, clothing
and shoes at competitive prices for the company’s brands 
 Cooperation with the existing suppliers and search for the new ones
 Markets: China, Pakistan, India, Italy, Spain, Portugal
 Identification of product availability and terms of sale and the preparation procedure
of enquiry for raw materials and products 
 Negotiating and formulating policies with the suppliers:
 Negotiating the price, quantity, technical specifications of products and components,
delivery dates and contract for compliance with the company policies
 Participation in the development of product specifications 
 Cooperation with the suppliers about product design and packing and decision-making
for the final look of the product
 Supplying with the materials for the printing production of product branding and
packing 
 Quality control and documentation submitted by the prescribed EU standards
Providing documentation for retail, wholesale and re-export – style codes, bar codes,
labels..
 Cooperation with the freight agencies: 
 Record orders, production monitoring, organization and transport tracking
 Preparing the documentation for customs clearance and booking the transport
 Budget control of foreign assets and company payments
 Reports on market conditions and the costs
 Financial reports on weekly and monthly bases
 Preparation for the retail and wholesale:
 Calculation of purchase price, re-export, wholesale and retail 
 Preparing the goods to be transported to the retail stores
 Marketing segment:
 Monitoring global trends and competitive prices of sports equipment, footwear and
apparel
 Company’s brand positioning at the local market
 Records of the existing market demands and forecasting future product demands
 Website administrator social networking – offer products for online sales, as well as
update offers on social networks of the company
 Attending fair exhibitions in order to achieve better cooperation with existing suppliers
and making contact with new ones: GDS 2014., Dusseldorf, Germany; CANTON Trade
2014.
2014.

2. Fair, Guangzhou, China 2013.
 Promotions to achieve better cooperation with the existing suppliers and making new
contacts with the potential wholesale customers form Bosnia and Hercegovina and
Montenegro, proposals and invoicing
 Drafts for the advertising campaigns for new products by season
Markets.com, Belgrade
Qualifier
 on line Forex and CFD broker - training and working in a international 2013.
Tigar AD, Belgrade
Marketing manager
2010.-2012.
 Brand management – Recycled rubber products (sport surfaces, children playground,
green surfaces, street furniture) 
 Development and implementation of consistent marketing strategy in order to achieve the
planned objectives 
 Monitor and record budget 
 Market research EU, USA, region 
 Organization and implementation: 
 ATL campaigns (on line and print texts and visual); 
 BTL campaigns (sponsorship, participation in regional festivals – Mikser,
Beogradski Festival Cveća, Baby Exit, Urbani džepovi) 
 Panel discussions and presentations – Economic use of recycling in Serbia i Economics
of Sports - Danas Press Centar, Recycled rubberwith new usability - Beogradski Festival
Cveća, Tigrolux PU pavement – Agriculture Fair, Subotica) 
 Products presetation – Faculty of Forestry, Belgrade 
 Web – improvement of existing sites and development of new ones by brand
(Maniera, Brolly, Bilgutex): www.manieraboots.com (visual proposals for Tigar women
fashion footwear Maniera i children's footwear Brolly); www.bilgutex.tigar.com
(recycled rubber products) – structure, visual and text proposals; improvement of
existing site www.tigar.com with Technical rubber products – texts, visuals, structure 
 B2B - OPEN 4 BUSINESS - Meet the buyer i Network of Enterpreneurs for Turkey, SIEPA 
 Fair exhibitions – SEEBBE – Construction Fair, Belgrade (2011., 2012); Intertraffic –
Traffic infrastructure Fair, Turkey (2010.); Koelnmesse – Sports and recreation Fair,
Koln, Germany (2011.); Agriculture Fair, Subotica (2012.) 
 Reports on implemented and achieved acivities 
Studio Marketing JWT, Belgrade 2008.-2010.
Account manager
 ATL campaigns (TV, OOH, print, radio, web) 
 Local market brand positioning
 Clients: Kraft Foods, Mazda, Nokia, Reckitt Benckiser, Tennis Serbian Union 
 Consumer and market research in order to gain a better understanding and knowledge of
the market, establish a strategy according to a different marketing objectives 
 Briefing to a creative team, participate actively in the creating process and designing
creative solutions and presenting to the client 
 Cooperation with the media buying agencies (Mass Media, Direct Media), media planning for
the campaigns, communication channels and media proposal 
 Adaptations - briefing to a creative team, print and text approvals 
 Competition monitoring, making monthly reports and evaluations of the completed projects 

3.  BTL - organization of winning games, checking point of sale materials, outdoor promotions,
events, sponsorships, fairs 
 Contacting price and quality competitive contractors, production of promo materials and elements
of all channels of communication, finding locations for events production, print approvals, logistics,
presenting costs, invoicing 
 Organisation: promo teams, hostesses and other artists, organization and implementation in
accordance with the defined scenario 

Riverside d.o.o, Belgrade
Event manager 2007.
 Organization, planing, logistics, coordinating, hiring promo teams
 Company and brand promotion
 Clients: Hypo Alpe Adria, PTT Srbija, WienerStaditsche, APR, Coca-Cola, VIP Mobile, PharmaNova,
Galenika, BAT, Blic Press, Subaru.. T
 Training and work as HR manager in the organization of the recuirement and selection of new
employees, training for personel and organizing rewards and benefits of employees, responsible
for making payroll 

Upitnik d.o.o, market store, Belgrade
Sales Manager 2004.
 Practice during the study 
 Organizing sales, contact with suppliers 

» EDUCATION
IT Business Academy, Belgrade
Cambrigde International Business Studies – IT Business and Marketing
University of „Braća Karić“, Belgrade
2013/14.
2010.
Master degree in Strategic management
University of „Braća Karić“, Belgrade 2007.
Faculty of management
Profile: Manager
Average: 8,27
IV Belgrade high school, Belgrade 2002.
Social science
3 years of elementary ballet school „Lujo Davičo“, Belgrade 1996.
Elementary school „Jovan Dučić“, Belgrade 1998.
» SEMINARS AND TRAININGS
Markets.com – qualifier – on line Forex and CFD broker - training and working in a international 2013.
sector, Serbia Trading, Belgrade
Tele Trade – on line Forex and CFD broker – trainig for Meta Trader, Tele Trade, DJ International 2013.
Consulting Ltd., Belgrade
Healthy and balanced nutrition, training for sales manager, Herbalife, Belgrade 2013.
Marketing Kingdom seminar, marketing managers of Lego, Facebook, Hewlett Packard, American 2012.
Express, Fujitsu, Coca Cola - The P World, Belgrade
Funky leaders, Top management of Mercedes, Coca-Cola i Henkel, SAMPLE – Young leaders section, 2012.
Belgrade
Strategy of the internet negotiation and sales - Nesk WebArt, Women First Club, Belgrade Chamber 2012.
of Commerce, Belgrade
Serbia Online Advertising Tour, The use of the internet and new media, ABC Serbia, Belgrade 2012.
Case Study Competition, IEDC Bled school management, lecturer Klaus Schuster, Belgrade 2012.
Public Relations - School of Public Relations P.R.A., Belgrade 2008.

4. Advertising and intergrated brand promotion, student seminar, lecturer Marko Suvajdzić,Head of 2005.
Computer Art and Design, University of „Braća Karić“, Belgrade
» COMPUTER SKILLS AND COMPETENCES
 MS Office (Word, Excel, PowerPoint - advanced), Adobe Photoshop – intermediate 
 Internet – daily, private and busines

» LANGUAGE SKILLS
English – advanced level of knowledge 2006.
CAE (Advanced level), Cambridge University / preparing for exams
Galindo Inlingua, english level 3B
Italian – intermediate level of knowledge, general conversation 2006.
Galindo Inlingua, italiana livello 2B
French basic level of knowledge – , general conversation 2002.
» PERSONAL SKILLS
 Communicative person with high drive and initiative 
 Being well-organized and able to cope with a large worload 
 Prepared for the everyday challenges and work to short deadlines 
 High level of responsability in the project
preformance, methodical precision and excellent
organizational skills 
 Team work and cooperation 
 Open minded and willing to learn 
 Self-motivating and inspiring 
 Excellent command of Serbian 
 Excellent command of spoken and written English 
 Good knowledge of MC Office 
 Temptation for training and advancement in a professional and
personal goals 
 Dynamic, creative, flexible, ambitious and proactive 

» ADITIONAL INFORMATION
 Driving licence B category, active driver 
 References available upon request 
 Interests: 
Special interests: process work organization, working
with clients, marketing, logistics, event management,
brand management, direct advertising, additional
training through work
General interests: sports, travel, gastronomy,
social media, shoe design, film and theatre
arts, literature