1. 1
PROFILE
CURRICULUM VITAE – Pedro Parracho
CAREER HISTORY
01 March 2011– 30 June 2013 Auchan -Retail FoodDepartmentHead- Fresh& FMCG Products
JumboAMADORA Store,12.000 SMStoreLisbon (Portugal)
- Lead andinspire Sales Teams to optimize Sales and Profitabilityboth shortandon long term:6.000
Square Meters Fresh & FMCG Area,120 Employees,9 Heads ofSector,16Sectors,approximately35
Million € BudgetSales.
- Analyze and Optimize Sales Priorities and Commercial Activities.
- Manage the Departmentin its Human aspect,Economic and Trade,ensuringcompliance with
Company Policies,the Optimum Outcome and QualityofCostumer Service.
- Secure the Teams knowledgeand execution,regarding,Localmarket,Competition and Costumers.
- Contribute proactivelyfor theSuccess oftheAuchan ´s Vision.
01 March 2010– 28 February
2011
Auchan -Retail FoodDepartmentHead- FreshProducts
JumboAMADORA Store - Store Opening PT-12.000 SMStore Lisbon (Portugal)
- Store Pre- Opening Activities:Recruitment,Training,Defining Sectors Layouts,Define Rangeof
Products to work in each sector,regarding Costumers needs,the proximityMarketand
Competitors,Define Store Business PlanregardingAuchans policies and priorities,Inspireand
involve the newelements inthe Auchan´s Spiritand Vision.
- Lead andinspire Sales Teams to optimize Sales and Profitabilityboth shortandon long term:3.000
Square Meters Fresh Food Area ,85 Employees,6 Heads ofSector,9 Sectors,approximately16 Million
€ Budget Sales.
- Manage the Departmentinits Human aspect,Economic and Trade,ensuringcompliance with
companyPolicies,the Optimum Outcome and QualityofCostumer Service.
- Secure theTeams knowledge and execution,regarding,Localmarket,Competition and Costumers.
- Contribute proactivelyfor the Success ofthe Auchan ´s Vision.
01 January2005 – 28 February
2010
Auchan -Retail FoodDepartmentHead- FreshProducts
JumboALFRAGIDE Store PT-12.000SMStore Lisbon (Portugal)
- Lead andinspire Sales Teams to optimize Sales and Profitabilitybothshortand on longterm:4.000
Square Meters Fresh Food Area,150Employees,6Heads ofSector,9 Sectors,approximately50 Million
€ Budget Sales.
- Manage the Departmentin its Human aspect,Economic and Trade,ensuringcompliance with
company Policies,theOptimum Outcome andQualityofCostumer Service.
- Secure theTeams knowledge and execution,regarding,Localmarket,Competition and Costumers.
- Store Re- Opening Activities in2007:RecruitmentNewAreas,,Defining Sectors Layouts,
Define RangeofProducts to work in eachsector,regarding Costumers needs,theproximity
Marketand Competitors,Define StoreBusiness Plan regarding Auchans policies and priorities,
Inspire and involve the new elements in theAuchan´s Spiritand Vision.
Personal Details:
PEDRO PARRACHO
1 Rue des Marais, 78100Saint-Germain-en-Laye
00 31 6 31 95 75 35
Ppedropu@icloud.com ; linkedin.com/in/pbsparracho72/
Edit
2. 2
01 January2003 – 31 December
2004
Auchan -Headof FoodSector- Sweet & SaltedGroceries
JumboALFRAGIDE Store PT-12.000SM Store Lisbon(Portugal)
- Develop Sales andSecure Costumer Satisfaction. Approximately 12 Million BudgetSales.
- Lead andManage20 Co-Workers Team and 40 to 60 externalbrand operators/workers.
- InventoryManagement
- Pricing& Competitors Monitoring
- Plan & ImplementCommercialAction Plan including Negotiation with Suppliers.
- Secure Goals Achievements and KPI´s followup.
01 January2002 – 31 December
2002
Auchan -Headof FoodSector- Fresh,Salted& FrozenFish
JumboALFRAGIDE Store PT-12.000SMStore Lisbon (Portugal)
- Develop Sales andSecure Costumer Satisfaction. Approximately 10 Million BudgetSales.
- Lead andManage35 Co-Workers Team.
- InventoryManagement
- Pricing& Competitors Monitoring
- Plan & ImplementCommercial Action Plan including Negotiation with Suppliers.
- Secure Goals Achievements and KPI´s follow up.
01 June 2000– 31 December
2001
Auchan -Headof FoodSector- Fresh,Salted& FrozenFish
JumboFARO Store - Store Opening PT-10.000SMStore Algarve (Portugal)
- Pre Store - Opening Activities:Recruiting,Training/Formation,Plan& Implementthe Business area,
Negotiation withSuppliers,Evaluation ofProximityMarkets.
- Develop Sales andSecure Costumer Satisfaction. Approximately 5Million BudgetSales.
- Lead andManage15 Co-Workers Team.
- InventoryManagement
- Pricing & Competitors Monitoring
- Plan & ImplementCommercial Action Plan including Negotiation with Suppliers.
- Secure Goals Achievements and KPI´s followup.
02 February1999 – 31 May2000 Auchan -Headof FoodSector- Fresh,Salted& FrozenFish
JumboCASCAIS Store PT-6.000 SMStore Lisbon (Portugal)
- Develop Sales andSecure Costumer Satisfaction. Approximately 8 MillionBudgetSales.
- Lead andManage20 Co-Workers Team.
- InventoryManagement
- Pricing & Competitors Monitoring
- Plan & ImplementCommercial Action Plan including Negotiation with Suppliers.
- Secure Goals Achievements and KPI´s follow
3. 3
01 June 1998– 31 January1999 Lidl - Headof Store
Massamá StorePT-2.000 SMStoreLisbon (Portugal)
Overall Managementofthe Store:
- Human Resources Management
- InventoryManagement
- TreasuryManagement
- Compliance to LIDL National Business Plan
01 June 1997– 31 May1998 Nobrescolha- Headof Advertising& Merchandising
Nobrescolha Supermarkets,Lisbon (Portugal)
- Responsible for thedefinitionofthe Advertising& MerchandisingTradePlan.
- Responsible for theBudgetary Advertising Plan
- Responsible for Negotiating & Monitoring,allAdvertisingand Merchandising actions
- 10 Stores,1.000 SMeach( aprox.).LisbonRegion.
01 September 1996 – 31 May
1997
Dragados& Construcciones- AssistantChief Accounting
Dragados & Construcciones,Lisbon (Portugal)
- Registration andAccounting Analysis
- Registration Cost AccountingCenters Movements
- Bank Reconciliations andMovements
- Registration Movements Currentaccounts,Suppliers
- Monitoringandsupportingend ofYear Accounting Audit
EDUCATION AND TRAINING
01 January1991 – 01 January
1996
Business & Administration:CollegeManagement Degree
University Autónoma ofLisbon,Lisbon (Portugal)
December 1995 Business FinancialAnalysis-50hours Course
Institute CapitalMarkets - Stock Exchange ofPorto,Lisbon(Portugal
March 2007 SeminaronInnovationfrom theBook " Ideas are Free"
Seminar given bythe author oftheBook Alan G.Robinson,Lisbon (Portugal)
June 2008 Workshop on " Time Management" - 4 days SDOConsultants,Lisbon(Portugal)
4. 4
Mother tongue(s) Portuguese
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English C2 B2 C1 B2 B2
French B1 B2 A2 B1 B1
Spanish A2 B1 A2 A2 A1
Dutch A1 A1 A1 A1 A1
Levels: A1/A2:Basic user - B1/B2:Independent user - C1/C2:Proficient user
Other Experiences:
- Responsible for Implementingthe OperationalEffectivenessProject inthe FoodDepartmentof
JumboAMADORA ( 2012 )
The Purpose- to maximize theproportionofvalue added to all the routines installed,like:
IncreasingCustomerSatisfactionbyreducing disruptions,increasingthe reliabilityofPricing,
improve the Products ( near 35.000 Sku) Presentation,improvingworking conditions and problem
solving,engaging employees in their Roleand in their abilityto listento costumers,increase the
effectiveness ofhours workedand Reduce Stock.
- Since January2009:Project LeaderOxigen- Focus Packaging( Monitoring& Support Oliver
WymanConsulting)
The Purpose - Rationalization ofPurchases ofFresh ProductPackaging applied in Auchan Portugal
( 2.5 Million € Starting BudgetPackaging Costs ).Whatwe did :
HomogenizingSales Conditioningto all31 Stores
Purchase Volumes ( someInternational Negotiations)
OptimizationofPackaging Consumption ,analyzing and
controlling,monthly,Building Specific Action Plans to allthe
31Stores
- Responsible for ImplementingthevirtualLisbonStore@CentralizationinJumboAMADORA (
2011 )
- Responsible for Implementingthe Draft EnvironmentalCertificationISO14001 inJumbo
AMADORA ( 2011 )
- Responsible for Implementingthe Draft EnvironmentalCertificationISO14001 inJumbo
ALFRAGIDE ( 2009 )
- Responsible for Implementingthe Costumer Services CertificationinJumboALFRAGIDE
Fresh
Food Department- (SGS 2005)
Computer skills:ExcelentComand ofMicrosoft Office, Internet, Social Media
