Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to leverage a sponsorship CIM annual 2014 event

255 views

Published on

a talk about how to leverage local sponsorship deals on a global basis.

was given in CIM's 2014 annual event.

  • Be the first to comment

  • Be the first to like this

How to leverage a sponsorship CIM annual 2014 event

  1. 1. 1
  2. 2. 2 ABOUT EASY-FOREX Online trading group founded in 2003 operating in 160 countries HQ in Limassol Offices in Shanghai, Guangzhou, London, Sydney and Warsaw 150 employees worldwide
  3. 3. 3 A LITTLE BIT ABOUT ME MY PRIVATE STARTUP
  4. 4. 4 BRIEF CV
  5. 5. 5 AND I AM CATCHING UP…
  6. 6. 6 COUNTRIES I HAVE DONE BUSINESS WITH
  7. 7. 7 MY INHERITANCE
  8. 8. 8
  9. 9. 9 CONCEPT GUIDELINES Leverage the promo - globally Create a unique experience to the winner/s Create a buzz for all stakeholders
  10. 10. 10
  11. 11. 11 THE MAIN CHALLENGE Our key markets are in the far east. RUGBY IN CHINA AND INDIA?? How do we bridge the culture gap?
  12. 12. 12
  13. 13. 13 v   OUR CONCEPT
  14. 14. 14 WE MOTIVATED OUR OWN TEAM
  15. 15. 15 ALL OF THEM
  16. 16. 16 LOCAL PEOPLE MARKETING INFRASTRUCTURE Technology, technology, technology   Creative – Design / Copywriting / Content / PR / Media Buy (SEM, SEO, display, mobile, print, TV, etc.) BUDGET LOCAL AGENCIES / PARTNERS WE LEVERAGED EVERYTHING WE HAD..
  17. 17. 17 COMPETITION RESULTS
  18. 18. 18 HE WAS THANKFUL
  19. 19. 19 HE STARTED PREPARING
  20. 20. 20 LAST MOMENT DRAWBACK
  21. 21. 21 THE WINNERS
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26 v   WE LEVERAGED THE AMAZING STORY
  27. 27. 27 HAPPY ENDING!
  28. 28. 28 NO ONE IS PERFECT!
  29. 29. 29 CONCLUSIONS THINK OUTSIDE THE BOX – GET HELP FROM PROS PROVIDE UNIQUE LIFETIME EXPERIENCE CREATE HIGHLY MOTIVATED INTERNAL TEAM REMEMBER AND REWARD ALL CONTRIBUTORS
  30. 30. 30 THE WORLD IS FLAT, BUT THAT DOESN’T MEAN THAT EXPANDING IS EASY… THANK YOU!

×