The document discusses how traditional marketing and networking is ineffective for startups and small businesses. It promotes the Linchpin Academy which teaches businesses to become "worth knowing" by finding their influence, building unique stories, reaching the right audiences, and spreading their influence quickly. The academy helps businesses grow faster by being resourceful with available resources like Jonathan Mak who gained recognition through an online design tribute.

1. What makes
your business
worth knowing?
4 things you need to know
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

2. When you’re fed up of traditional
marketing not giving you prospects
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

3. When you’re fed up of
NETWORKING 30-second pitches
Yeah! Right ?!?
Tell us what you do and
why you do it better
than anyone else!
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

4. When you’re fed up of
NETWORKING one-to-ones
I’m an accountant, I
can’t sell a website to
save my life.
I’m a web developer, I
already have an
accountant!
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

5. When you’re fed up of standing up and
telling the same NETWORK of people
what you do week in week out
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

6. When you’ve got more
business cards than
Vistaprint
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

7. When you’ve had enough of
NETWORKING breakfasts
and want to feast on
something more
substantial
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

8. Found one!
C
When You’ve
R had enough of
traditional
A networking
C.R.A.P.
P
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

9. Found one!
Cliques
Rejections
Aggravations
Pressures
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

10. Then talk to us about changing your
business from one that we know to
one that’s WORTH KNOWING …
because we’re
SOMETHING else
Why we’re different?
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

11. What
makes
your
business
worth
knowing?
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

12. JONATHAN MAK, a 19 year-old student from Hong
Kong became WORTH KNOWING when he
posted a design tribute to Steve Jobs.
The design spread like
wildfire on the internet.
Jonathan got job offers and an
offer to create merchandise
using the design.
He became WORTH KNOWING not because he
had resources (finance) to call on but because he was
resourceful with his talent and with available resources. Ltd
© 2011 Linchpin Academy
All rights reserved
www.linchpinacademy.org

13. Linchpin Academy
Belief No.1
Start-ups, entrepreneurs & SMEs can improve on
awareness of their business and feed their sales funnel
(like Jonathan) by being resourceful with their talent and
with already available resources (most of which are free)
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

14. Linchpin Academy
Belief No.2
It is WRONG for start-ups, entrepreneurs & SMEs to
spend their hard earned cash on traditional
marketing activities that fail to improve awareness of
their business and fail to feed their sales funnel.
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

15. Linchpin Academy
Belief No.3
It is WRONG that there’s no holistic, cost-
effective, fast-track learning programme to help
Start-ups, SMEs & entrepreneurs to maximise the
benefits of available free resources.
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

16. Linchpin Academy
Belief No.4
It is WRONG for Start-ups, SMEs & entrepreneurs
to pay a subscription to attend tired-old-format
networking events that do not feed your sales funnel.
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

17. Jonathan has
shown another
way
1. He dared to show his passion (for design and for his
admiration for everything Apple). Passion is an
INFLUENTIAL force
2. He had a WOW factor that showcased his talent and
told a story. He became the STORYTELLER
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

18. Jonathan has
shown another
way
3. He made his influential story count by REACHING
to new audiences (not by networking!)
4. He utilised the World Wide Web to SPEED UP his
influence (spread like wildfire)
© 2011 Linchpin Academy Ltd
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www.linchpinacademy.org

19. We help Start-ups, SMEs, entrepreneurs to
become WORTH KNOWING so they can BUILD
BETTER BUSINESS FASTER by
1. Finding their influence
2. Building influence into unique stories they can tell
3. Finding the right audience to tell their stories
4. Getting to the right audience faster
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org

20. Like to know more?
Register for our next HERE
welcome evening or
live webinar
© 2011 Linchpin Academy Ltd
All rights reserved
www.linchpinacademy.org