The document contains 9 benchmarks for thinking from Steve Jobs that one should stick on their wall. The benchmarks encourage the reader to [1] follow their passion and keep looking until they find what they love, [2] focus on doing meaningful work rather than accumulating wealth, [3] live an authentic life according to their own beliefs and not be constrained by others' opinions, [4] think about how designs work rather than just how they look, [5] have faith that hard work will lead to success even if the path is not clear, [6] anticipate and adapt to changing customer needs, [7] live each day as if it were your last, [8] persevere through challenges, and [9]

1. How Different Is Your Thinking?
Steve Jobs’
9 benchmarks
you should stick
on your wall

2. Thinking on PURPOSE (1)
If you haven't found it yet, KEEP LOOKING!
Don't settle. As with all matters of the heart,
you'll know when you find it.
And, like any great
relationships, it just
gets better and better
as the years roll on.

3. Thinking on PURPOSE (2)
Being the richest man IN THE CEMENTARY
doesn’t matter to me. Going to bed at night
saying we’ve done something wonderful,
THAT’S
WHAT
MATTERS
TO ME.

4. Thinking on PURPOSE (3)
YOUR TIME IS
LIMITED, SO DON'T
WASTE IT LIVING
SOMEONE ELSE'S LIFE.
Don't be trapped by dogma - which is living with the
results of other people's thinking. Don't let the noise of
other's opinions drown out your own inner voice. And
most important, have the courage to follow your heart
and intuition. They somehow already know what you
truly want to become. Everything else is secondary.

5. Thinking on PASSION
Design is not just what it looks like.
DESIGN IS
HOW IT
WORKS.

6. Thinking on HOPE
You can't connect the dots looking forward; you
can only connect them looking backwards. So you
have to trust that the dots will somehow
connect in your future. You have to trust in
something - your gut,
destiny, life, karma,
whatever. This
approach has never let
me down, and it has
made all the difference
in my life.

7. Thinking on CURIOSITY
You can't just ask customers what they want
and then try to give that to them.
By the time you
get it built,
they’ll want
something new.

8. Thinking on COURAGE
When I was 17, I read a quote. "If you live each day
as if it was your last, someday you'll most certainly be
right." It made an impression on me, and since then,
for the past 33 years, I have looked in the mirror every
morning and asked myself: “If today were the last day
my life, would I want to do what
I am about to do today?" And
whenever the answer has
been NO for too many days in
a row, I know I need to
change something.

9. Thinking on TENACITY
I’m convincd that about half of what separates
the successful entrepreneurs from the non-
successful ones is pure
PERSERVERANCE

10. Barack Obama Got It Right
“... brave enough to
think differently,
bold enough to
believe he could
change the world,
and talented
enough to do it."

11. Isn’t it time for you to
live your best life?
KnowingDoingWinning
Purpose · Passion · Hope · Curiosity · Courage · Tenacity
www.knowingdoingwinning.com