Anirudh Chari has over 10 years of experience in management consulting and entrepreneurship. He holds a Masters in Management from IE Business School in Madrid and a B.E. in Electrical and Electronics Engineering. He is currently working as a senior consultant at KPMG Advisory Services in New Delhi, India.

1. DOB: 2nd April, 1983 Phone: (+91) 99102 61161 Email: anirudh.chari@gmail.com
Anirudh Chari Profile Overview Management
Consultant
Masters of Management (IE
Business School, Madrid, Spain)
B.E - Electrical & Electronics (Anna
University, Chennai, India)
Chronological Academic & Professional Profile Industry Exposure
Diya Group Unregistered Part Time Buy
& Sell Company
Personal
Ideation
Phase
E-Commerce Start-up Part
Time $
Founding Founding member
Part Part Part
- Rural Retail
Member Time (Chennai - 2002 to 2005)
Time Time - Captive Telecom Infrastructure Financial Information
Farming
(Chennai – Sold two wheelers and
- Power
& Real Estate Services Technology
2003 to electronics
Generation
2005)
Muskaan Part - Trading
Founding Time
Member
(Delhi – 2005 Full Aviation Food & Alcohol Auto
KPMG Advisory Services Pvt. Time
to 2006)
Ltd., New Delhi, India Beverages
Aug, 2010 to Present
Management Consultant
- Sr. Consultant
Grant Thornton India, Full
Time
New Delhi, India
Media Hand Tools Retail MVAS
Oct, 2007 to Aug, 2010
Strategy Consultant
Language Proficiency Work Exposure
IDEO, San Francisco, USA English
May, 2007
Spanish (Basic)
Certificate course on Innovation
Full
IE Business School, Madrid, Spain Time Hindi, Tamil Business Financial Expansion Performance
Sept, 2006 to Dec, 2007 Planning Planning Strategy Improvement
Anna University, Chennai,
India Full
Time Masters of Management, International Exposure
specialization in Telecom & Digital
BE – Electrical &
Business Spain
Electronics Engineering India
Full
Alcatel – Lucent Time
Aug, 2001 to Aug 2005 Organization Fund Market Commercial
Secondary Education Aug, 2005 to Sept, 2006 USA Poland Design Raising Research Due Diligence
Class XII – Jun, 2011 Software Engineer
Mobile Solutions Division Singapore Hungary
Class X – Jun, 1999 Indian Institute of
Technology, Delhi, India
UAE Thailand Location Project Innovation User Experience
Final Year Project
Analysis Planning Management &
Channel Modeling for Design
Ultra-wide Band
Nepal Sri Lanka
Business
Legend: Scholarship Awarded Rewards & Recognition Personal Endeavour Charity Leisure
Part
Time Part Time Full
Time Full Time
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2. DOB: 2nd April, 1983 Phone: (+91) 99102 61161 Email: anirudh.chari@gmail.com
Anirudh Chari Career Summary Management
Consultant
Masters of Management (IE
Business School, Madrid, Spain)
B.E - Electrical & Electronics (Anna
University, Chennai, India)
Industry Industry Analysis Working as a management consultant, for about
5 years, I have had the opportunity to work on
Company
several projects for Indian and International
Exit Strategy
clients in the areas of Strategy Formulation,
Profitability
Validation & Implementation, Project
Assessment Management, Performance Enhancement, Entry
& Expansion Strategy, Feasibility studies &
Option 1: Organic Expansion Location Advisory, Partner Search, Investment
– e.g. new plants, machinery, Strategy, etc..
Operational etc.
Efficiency Growth Phase This entailed, advising several companies across
Option 2: Inorganic sectors, such as, Telecom, Media &
Expansion; e.g. M&A, Entertainment, Mobile Value Added Services,
Synergies, etc. Information Technology, Infrastructure &
Financial Services, Real Estate, Manufacturing,
Aviation, etc. Throughout my career, I have
Entry received high performance ratings throughout
Strategy my career, and have been promoted to roles
with greater responsibility. I also bring to the
My Professional Experience… table, business development, and successful
project management & delivery experience. My
Start-up Phase Growth Phase Maturity Phase strong industry contacts, technical background
• Identifying New Growth • Profitability Assessment • Commercial Due Diligence & my specialized telecom management degree
Opportunities • Cost Reduction and Acquisition Support – from IE Business School have provided me ready
• Market Sizing and Revenue • Commercial Due Diligence Preliminary Analysis access to deep industry knowledge and helped
Forecasting • Development of Information build analytical capabilities which have
• Market gap analysis Memorandums facilitated successful delivery of projects as well
• Core capability assessment • Performance Improvement as business development for the firm.
• Competitor benchmarking • Organization Redesign to
I have also been involved in a conceptualizing
and capability assessment meet challenges
four entrepreneurial ventures; which have given
• New Product Pricing • New Market Expansion
me the exposure to fundraising, funding
• Development of key • Location Analysis
requirement, negotiations with investors, return
processes • Product Gap Analysis
appetite for various categories for investors and
• Overall Business planning • Operational Efficiency
investments. Issues in take-off of these ventures
and organization structuring Improvements
have also provided me learnings on managing
• Customer Segmentation • Strategic Planning
people, developing relationships and perfecting
• Project Management • Product Re-Positioning
the time to market.
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3. DOB: 2nd April, 1983 Phone: (+91) 99102 61161 Email: anirudh.chari@gmail.com
Anirudh Chari Detailed Profile Management
Consultant
Masters of Management (IE
Business School, Madrid, Spain)
B.E - Electrical & Electronics (Anna
University, Chennai, India)
Project Management Office for he first large scale Pan India 4G network roll-out in the country; Project India entry strategy for a South African MVAS provider offering mobile applications
Project
estimated value of ~INR 50,000 Crore for network roll-out Role Team Lead Team Size 3 Project Duration 4 Months
Role Team Member  Lead Team Size 2 Project Duration 13 Months Formulated the go to market strategy, inclusive of product pricing, identification of target market, and customer
 Single handedly conceptualizing & establishing War Room for day-to-day control of Site Acquisition, Right of Way segmentation
Management and Construction activities for the project scope; targeting more than 20,000 sites across the top
cities in the country and over 100,000 rkm of fiber network Project Business planning and financial modelling to assess feasibility for setting up Data Centres in India
 Identified, coordinated and escalated project critical activities Role Team Lead Team Size 3 Project Duration 2 ½ Months
 Developed detailed project plans for monitoring activities Evaluated the third party DC market size in India, for a client wishing to set up 5,000 rack DCs across 5 locations in
 Helped the company develop processes and systems to track the on-going roll-out of the network, including intra- India. Further, developed a detailed business case and financial model to assess the feasibility and the probable equity and
city optical fibre, development of AG1, AG2 and AG3 sites debt structures needed to fund the expansion
 Involved in day-to-day monitoring of activities, strategizing project plan for the roll-out, escalations for critical
Project Fund Strategy for an Infra Focussed Private Equity Fund (Fund Size US $ 200 Mn)
issues impacting project roll-out, manpower structuring, interacting with key stake-holders, etc.
Role Team Member Team Size 5 Project Duration 3 ½ Months
Telecom strategy review & formulation for India’s largest power transmission company’s telecom Worked with the fund promoters to develop a fund strategy and investment focus. Over a period of fourteen months
Project
division assisted the client with a host of activities including the initial fund strategy development and investment memorandum
Role Team Member Team Size 3 Project Duration 9 Months preparation.
 Reviewed the current telecom strategy and proposed expansion into co-location of telecom towers on
Transmission antennae, which is currently under implementation phase. Techno-Commercial feasibility report to aid expansion plan for a paper manufacturer and hence
Project
 Assessed and evaluated the current processes such as procurement, sales, inventory and spares management, raise funds
human resources and proposed key changes to structure and processes Role Team Lead Team Size 3 Project Duration 2 Months
 Developed market entry strategy and implementation to enter the enterprise data solutions market in India, along Constructed a quantitative model to assess the risks involved in producing different paper types vis-a-vis different raw
with financial viability assessment. materials in use to suggest to the client, the best combination. Liaised with the paper machinery manufacturers to obtain
 Developed a business case to utilize the sub-station space available for building medium-small sized Data Centres quotes on different machines to evaluate the Greenfield or Brownfield options faced by the company, moving forward.
for internal use as well as for collocation Post the analysis, we developed an information memorandum for fund raising
Project Developed a detailed business plan to enter retail market for one of India’s first Enterprise ISPs Project Assisted in market evaluation for creation of a Bollywood Film Fund for a large Media House
Role Team Lead Team Size 2 Project Duration 3 ½ Month Role Team Lead Team Size 3 Project Duration 2 Months
Developed a business case for one of India’s first ISPs transitioning from the enterprise segment into the lucrative Indian Assessed past successes of Bollywood films to recommend a workable investment formula for a film fund. A regression
retail broadband segment. The project entailed highlighting international best practices to suggest and hypothecate analysis was performed on all A-Grade Bollywood Movies produced in India from 2005 to 2008, based on their cast,
revenues by launching newer services targeting Tier 2 and 3 cities in India. music directors, directors, producers, etc.
Project Business planning for one of India’s largest In-building Wireless Solution Providers Project Estimation of SMS marketing market in India to facilitate a buyout
Role Team Lead Team Size 2 Project Duration 3 Months Role Team Lead Team Size 4 Project Duration 2 Months
Formulated a go-to-market strategy to enter the nascent IBWS market in India. The project also involved assessment of Evaluated the past and present trends in the SMS Marketing arena, to derive the future demand from BFSI, Retail,
the need for such services, development of a sustainable revenue model and cursory identification of locations for Entertainment and Travel Industries for marketing, CRM and transaction messages in India, to support an investment
establishing the network rational for a transaction processing company in India. Based on the analysis the company decided not to acquire the
SMS marketing company due to lack of synergies
Project Business strategy for one of India’s oldest online media companies
Project Market Assessment & Feasibility Study for a leading European ERP Provider
Role Team Lead Team Size 3 Project Duration 3 Months
Role Team Lead Team Size 3 Project Duration 2 ½ Months
Devised a new content & channel strategy for the Media Company. Worked closely with promoters to change product Evaluated the ERP market in India from and India Entry perspective; having derived, the market size and critically
categories, and monetization methods. assessing the competition, we recommended an entry strategy covering, products & partnership methodology
Suggested structural changes to the web-site design aspects and reduction in content file size to reduce data centre space
requirement and hence reduce operating costs Prepared a Bid cum Proposal document for India’s largest Real Estate Developer – a $550 Mn
Project
project
Devising Business Strategy, international expansion strategy for a content delivery platform –
Project Role Team Lead Team Size 4 Project Duration 3 Weeks
Mobile and Internet based VAS Service
Role Team Lead Team Size 4 Project Duration 3 Months Assisted India’s largest real estate developer in drafting a bid cum proposal document for a one of its kind Green
Ecological Development project which was presented to the Chief Minister of Punjab, India in January, 2010. Also
Identified locations for international expansion and developed entry and expansion strategy for an Indian start-up,
consulted them on concessions they should seek in order to maintain profitability of the project. The client won the bid.
expanding into Africa and Middle East, developing a content delivery platform capable of pushing audio, video, text and
pictures to handhelds and computers.
Legend: Telecom Media & Entertainment Fund Strategy and Fund Raising Information Technology Real Estate
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4. DOB: 2nd April, 1983 Phone: (+91) 99102 61161 Email: anirudh.chari@gmail.com
Anirudh Chari Detailed Profile Management
Consultant
Masters of Management (IE
Business School, Madrid, Spain)
B.E - Electrical & Electronics (Anna
University, Chennai, India)
Project Development of Growth Strategy and Performance Improvement Plan for a Airline Cargo handler
Role Team member Team Size 3 Project Duration 3 Months
 Evaluated the hinterland for export cargo, in and around Delhi NCR region and identified the primary
commodities being exported. Thereon developed a strategy to target the fastest growing commodities.
 Analysed the internal processes for both Import and export cargo and identified the causes for dwell time delays,
severely impacting the performance of the facility
 Developed business case for transhipment cargo originating from neighbouring countries
Other Projects
 India entry strategy for Cinnabon – a product of the large USA based group called Focus Brands
 Global Expansion for an Indian Alcoholic Beverages Major
 Bid Document Preparation for DIAL - Airline Catering Contract – 3000 page document
 Expansion strategy for one of India’s largest Hand Tool manufacturer to Poland & Hungary
 Conducted and analysed engagement surveys to assess employee satisfaction for companies in the manufacturing
sector
 Recognized for my designing skills – developed logos for internal use (Grant Thornton) and known for making
the best PPTs in the organization
 Development of a business plan and entry strategy for a LPO
Entrepreneurial Experience
E-Commerce Platform (Social E-Commerce Platform - Unregistered) New Delhi, India
•Co-Promoter (October, 2010 – July, 2011) (Part-time)
Conceptualized and promoted a social e-commerce platform with a unique marketing and product strategy. In the
process of developing a platform, critically understood the entire value chain both from product sourcing as well as
product delivery perspectives.
Other Entrepreneurial Projects
 Started my own Buy & Sell Company as a part-time business during graduation from 2002 to 2005, selling two
wheelers and electronics
 Founding member of two Social Not For Profit Groups: Diyagroup (Chennai – 2003 to 2005) & Muskaan (Delhi
– 2005 to 2007) with the purpose to provide basic necessities to the underprivileged in India through group
contributions
External Publications
• E-Commerce Market in India : Published in a Polish Blog (Ideas2Action.co.pl) (Link:
http://ideas2action.pl/2012/05/22/rynek-ecommerce-w-indiach/)
• E-Commerce Market in India : Link: http://www.slideshare.net/anirudhchari/
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Legend: Aviation - Cargo Others
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