1. What is the impact of social media on business
today?
2. How are enterprises employing social media to
drive new behaviors?
3. What steps should organizations take to create
an effective social media strategy?
Inclusive research for agriculture development: farmers' participation and in...Joanna Hicks
1) The document discusses inclusive research for agricultural development through farmer participation and innovation.
2) It presents examples of participatory innovative pathways used in the Cereal Systems Initiative for South Asia (CSISA) program to engage farmers, including models from various Indian states.
3) The models involve capacity building, demonstrations of agricultural technologies, and rolling out innovations through partnerships between public institutions, private sector partners, and champion farmers.
The document discusses common mistakes businesses make when using Facebook pages and how to properly utilize them. It outlines that the biggest mistakes are creating a personal profile instead of a business page, which limits functionality, and not engaging users by disabling comments or posts. The discussion also covers how page ownership works and that pages now have their own profiles. Finally, it notes that most fans won't see page updates due to Facebook's EdgeRank algorithm, so the wall should be used to build community rather than self-promotion.
Building and fostering a design cultureInVision App
Designers design more than products. They also contribute to the design of their company's culture—inspiring and educating their colleagues on the importance of design and great user experiences. Learn the specific steps you can use to foster design deeply in your company culture, measure success, and continue to keep people excited.
Inclusive research for agriculture development: farmers' participation and in...Joanna Hicks
1) The document discusses inclusive research for agricultural development through farmer participation and innovation.
2) It presents examples of participatory innovative pathways used in the Cereal Systems Initiative for South Asia (CSISA) program to engage farmers, including models from various Indian states.
3) The models involve capacity building, demonstrations of agricultural technologies, and rolling out innovations through partnerships between public institutions, private sector partners, and champion farmers.
The document discusses common mistakes businesses make when using Facebook pages and how to properly utilize them. It outlines that the biggest mistakes are creating a personal profile instead of a business page, which limits functionality, and not engaging users by disabling comments or posts. The discussion also covers how page ownership works and that pages now have their own profiles. Finally, it notes that most fans won't see page updates due to Facebook's EdgeRank algorithm, so the wall should be used to build community rather than self-promotion.
Building and fostering a design cultureInVision App
Designers design more than products. They also contribute to the design of their company's culture—inspiring and educating their colleagues on the importance of design and great user experiences. Learn the specific steps you can use to foster design deeply in your company culture, measure success, and continue to keep people excited.
Будьте готовы у будущему управления проектамиVladimir Ivanov
This Gartner webinar discussed how project and portfolio management is changing and how organizations need to adapt. Specifically:
1. By 2014, organizations will invest 30% less in traditional project management and focus more on iterative approaches and governance closer to the source of work.
2. Successful program management offices of the future will be accountable for strategy execution and portfolio results, focus on internal improvements over fixing external problems, and allow the organization to move faster.
3. There is no single project and portfolio management software solution. By 2014 over 30% of organizations will use multiple tools to support different parts of the work in the shortest path to value. Tool selection should focus on fit for current use.
Documento en forma de transparencias, que hace una introducción a los conceptos más importantes del Cloud Computing y su posible aplicación futura. Sencillo pero muy interesante.
Gartner is a leading research and advisory firm that serves over 11,500 clients in 85 countries. They provide insights into 1,900 technologies through research conducted by their community of 775 analysts. Their insights help clients realize $450 million in annual cost savings and improve business performance. Gartner interacts extensively with CIOs and technology leaders through conferences, briefings, and individual consultations to help clients make informed decisions.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by major publications over 70 times per week. Their services help over 11,500 clients in 85 countries make informed technology decisions, resulting in $450 million in annual cost savings. Gartner has over 4,800 employees and serves a community of over 775,000 technology professionals worldwide.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by major publications over 70 times per week. Their services help clients make informed technology decisions and have produced $450 million in cost savings for clients annually. Gartner has over 4,800 employees serving over 11,500 client organizations in 85 countries.
Gartner is a leading research and advisory firm that serves over 11,000 client organizations worldwide. It provides insights on technology trends through 1,500 analyst engagements each year. Gartner's research helps clients make informed technology decisions and has produced $450 million in cost savings for clients annually. Over 2 million professionals utilize Gartner's research reports and online portals each year to gain insights into IT markets and trends.
Distinguishing, Evaluating, and Selecting Cloud Service ProvidersGartnerJessica
This presentation is focused on addressing the broad category of Cloud Service Providers. Gartner will provide a overview of how Cloud Service Providers are being defined and how they different from traditional providers of outsourcing or products. And more importantly, what are they offering that is different, new and seeks to solve business problems for the enterprise. This session will provide an overview of these areas and begin the discussion of how do clients develop the business case for certain cloud services offerings.
Topics Discussed
Gartner analysts discussed with participants the following topics:
What is a cloud service provider and how does it differ from traditional outsourcing providers?
How will the approaches to evaluate and select among these providers differ?
How does the business case analysis differ?
Gartner provides insights to clients through its community of 775 analysts who have 280,000 interactions with clients annually. Clients use Gartner to track 1,500 technologies and make $450 million in annual cost savings. Gartner serves over 11,500 client organizations in 85 countries, with 40% of its $1.3 billion revenue coming from international clients.
Gartner is a leading research and advisory firm that serves clients in 85 countries. They field 850 media inquiries per month and are quoted by leading publications over 70 times per week. Gartner clients include 70% of the Fortune 1000 and 76% of the Global 500, and they produce $400 million in cost savings annually for clients through research and advisory services.
Gartner is a leading research and advisory firm that provides technology-related insight to over 10,000 clients worldwide. They employ over 4,000 associates and serve clients in 80 countries, with 40% of their $1.2 billion 2007 revenue coming from international clients. Gartner analysts answer over 200,000 client inquiries annually and publish research reports and market analyses covering 175 technology segments to help clients make informed decisions.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by leading publications over 70 times per week. Gartner clients include 70% of the Fortune 1000 and 76% of the Global 500, and they save $400 million annually through Gartner's services. Gartner has over 5,200 employees serving clients in 85 countries generating $1.5 billion in annual revenue.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by leading publications over 70 times a week. Gartner clients include 70% of the Fortune 1000 and 76% of the Global 500, and they save $400 million annually through Gartner's services. Gartner has over 5,200 employees serving clients in 85 countries generating $1.5 billion in annual revenue.
Gartner provides technology-related research and advice to help clients make informed decisions. It has over 4,000 CIO clients and influences many IT purchases through its research. Gartner aims to support emerging and midsize technology providers through objective research aligned with key initiatives around growth, go-to-market strategies, and operations.
The document discusses the business challenge of downtime for Fortune 500 companies which costs an average of $46 million per year, and proposes a solution of using predictive analytics and real-time monitoring of IT services to proactively detect issues and reduce downtime costs by up to 80%. The solution architecture involves collecting data from various sources, using machine learning techniques like neural networks for analysis, and providing dashboards and reports to help customers reduce losses from unplanned outages.
Gartner provides webinars on various topics related to technology. This webinar discusses generative AI, which refers to AI techniques that can generate new unique artifacts like text, images, code, and more based on training data. The webinar covers several topics related to generative AI, including its use in novel molecule discovery, AI avatars, and automated content generation. It provides examples of how generative AI can benefit various industries and recommendations for organizations looking to utilize this emerging technology.
Gartner is a leading research and advisory firm that provides insight to technology companies on key business initiatives like growth strategies, go-to-market planning, sales effectiveness, and marketing campaigns. It works with over 65% of Fortune 1000 companies and has deep expertise across industries and technologies. Gartner offers various services including research reports, consulting, events, and media programs to help technology companies make better business decisions.
This document provides an overview of online marketing programs for companies in the electronics industry through GlobalSpec.com. It describes GlobalSpec's audience of over 8.8 million registered users, including over 600,000 electronics professionals. It then outlines several marketing solutions like Datasheets360 for product visibility, Electronics360 for industry insights, newsletter advertising, and product discovery programs to help companies promote their brands and products to engineers.
The document provides information about Packaging Connections, an ISO 9001:2008 certified packaging organization that offers online packaging services and consultancy worldwide. It aims to create an online packaging knowledge center through networking, information sharing, and benefiting the packaging community. The organization's website connects packaging professionals from over 120 countries and receives thousands of unique visitors monthly. It has successfully completed various packaging consulting projects for clients covering areas like new product development, packaging optimization, customer surveys, quality assurance processes, product testing, and gap analyses.
1) The document discusses how automotive companies face challenges from globalization, economic uncertainty, new technologies, and increasing consumer demands. Their traditional business models may no longer be viable.
2) It introduces the concept of a digital loyalty network (DLN), which leverages digital technologies to integrate demand and supply chains. Companies pursuing a DLN strategy are up to 70% more profitable than others.
3) General Motors has made progress building a DLN through initiatives in customer relationship management and supply chain management. This allows them to better recognize customer wants, identify customers by value, and collaborate with suppliers to serve customers profitably.
This document provides an executive summary of Exicon, a consulting firm specializing in strategy and execution for mobile and internet communication services. Exicon customizes teams to match client project needs, drawing from a network of specialized independent professionals focused on areas like developer programs, applications, APIs, mobile money, and market strategies. Since 2001 Exicon has worked with Fortune 500 and digital startup clients globally. It focuses on underserved, growing, and fragmented markets and helps launch and resource startups in communications and software. Exicon believes innovation results from the profitable implementation of ideas and strives to nurture it through leadership, culture, resources, and collaboration.
Будьте готовы у будущему управления проектамиVladimir Ivanov
This Gartner webinar discussed how project and portfolio management is changing and how organizations need to adapt. Specifically:
1. By 2014, organizations will invest 30% less in traditional project management and focus more on iterative approaches and governance closer to the source of work.
2. Successful program management offices of the future will be accountable for strategy execution and portfolio results, focus on internal improvements over fixing external problems, and allow the organization to move faster.
3. There is no single project and portfolio management software solution. By 2014 over 30% of organizations will use multiple tools to support different parts of the work in the shortest path to value. Tool selection should focus on fit for current use.
Documento en forma de transparencias, que hace una introducción a los conceptos más importantes del Cloud Computing y su posible aplicación futura. Sencillo pero muy interesante.
Gartner is a leading research and advisory firm that serves over 11,500 clients in 85 countries. They provide insights into 1,900 technologies through research conducted by their community of 775 analysts. Their insights help clients realize $450 million in annual cost savings and improve business performance. Gartner interacts extensively with CIOs and technology leaders through conferences, briefings, and individual consultations to help clients make informed decisions.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by major publications over 70 times per week. Their services help over 11,500 clients in 85 countries make informed technology decisions, resulting in $450 million in annual cost savings. Gartner has over 4,800 employees and serves a community of over 775,000 technology professionals worldwide.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by major publications over 70 times per week. Their services help clients make informed technology decisions and have produced $450 million in cost savings for clients annually. Gartner has over 4,800 employees serving over 11,500 client organizations in 85 countries.
Gartner is a leading research and advisory firm that serves over 11,000 client organizations worldwide. It provides insights on technology trends through 1,500 analyst engagements each year. Gartner's research helps clients make informed technology decisions and has produced $450 million in cost savings for clients annually. Over 2 million professionals utilize Gartner's research reports and online portals each year to gain insights into IT markets and trends.
Distinguishing, Evaluating, and Selecting Cloud Service ProvidersGartnerJessica
This presentation is focused on addressing the broad category of Cloud Service Providers. Gartner will provide a overview of how Cloud Service Providers are being defined and how they different from traditional providers of outsourcing or products. And more importantly, what are they offering that is different, new and seeks to solve business problems for the enterprise. This session will provide an overview of these areas and begin the discussion of how do clients develop the business case for certain cloud services offerings.
Topics Discussed
Gartner analysts discussed with participants the following topics:
What is a cloud service provider and how does it differ from traditional outsourcing providers?
How will the approaches to evaluate and select among these providers differ?
How does the business case analysis differ?
Gartner provides insights to clients through its community of 775 analysts who have 280,000 interactions with clients annually. Clients use Gartner to track 1,500 technologies and make $450 million in annual cost savings. Gartner serves over 11,500 client organizations in 85 countries, with 40% of its $1.3 billion revenue coming from international clients.
Gartner is a leading research and advisory firm that serves clients in 85 countries. They field 850 media inquiries per month and are quoted by leading publications over 70 times per week. Gartner clients include 70% of the Fortune 1000 and 76% of the Global 500, and they produce $400 million in cost savings annually for clients through research and advisory services.
Gartner is a leading research and advisory firm that provides technology-related insight to over 10,000 clients worldwide. They employ over 4,000 associates and serve clients in 80 countries, with 40% of their $1.2 billion 2007 revenue coming from international clients. Gartner analysts answer over 200,000 client inquiries annually and publish research reports and market analyses covering 175 technology segments to help clients make informed decisions.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by leading publications over 70 times per week. Gartner clients include 70% of the Fortune 1000 and 76% of the Global 500, and they save $400 million annually through Gartner's services. Gartner has over 5,200 employees serving clients in 85 countries generating $1.5 billion in annual revenue.
Gartner provides research and advisory services to technology companies and organizations. They field 850 media inquiries per month and are quoted by leading publications over 70 times a week. Gartner clients include 70% of the Fortune 1000 and 76% of the Global 500, and they save $400 million annually through Gartner's services. Gartner has over 5,200 employees serving clients in 85 countries generating $1.5 billion in annual revenue.
Gartner provides technology-related research and advice to help clients make informed decisions. It has over 4,000 CIO clients and influences many IT purchases through its research. Gartner aims to support emerging and midsize technology providers through objective research aligned with key initiatives around growth, go-to-market strategies, and operations.
The document discusses the business challenge of downtime for Fortune 500 companies which costs an average of $46 million per year, and proposes a solution of using predictive analytics and real-time monitoring of IT services to proactively detect issues and reduce downtime costs by up to 80%. The solution architecture involves collecting data from various sources, using machine learning techniques like neural networks for analysis, and providing dashboards and reports to help customers reduce losses from unplanned outages.
Gartner provides webinars on various topics related to technology. This webinar discusses generative AI, which refers to AI techniques that can generate new unique artifacts like text, images, code, and more based on training data. The webinar covers several topics related to generative AI, including its use in novel molecule discovery, AI avatars, and automated content generation. It provides examples of how generative AI can benefit various industries and recommendations for organizations looking to utilize this emerging technology.
Gartner is a leading research and advisory firm that provides insight to technology companies on key business initiatives like growth strategies, go-to-market planning, sales effectiveness, and marketing campaigns. It works with over 65% of Fortune 1000 companies and has deep expertise across industries and technologies. Gartner offers various services including research reports, consulting, events, and media programs to help technology companies make better business decisions.
This document provides an overview of online marketing programs for companies in the electronics industry through GlobalSpec.com. It describes GlobalSpec's audience of over 8.8 million registered users, including over 600,000 electronics professionals. It then outlines several marketing solutions like Datasheets360 for product visibility, Electronics360 for industry insights, newsletter advertising, and product discovery programs to help companies promote their brands and products to engineers.
The document provides information about Packaging Connections, an ISO 9001:2008 certified packaging organization that offers online packaging services and consultancy worldwide. It aims to create an online packaging knowledge center through networking, information sharing, and benefiting the packaging community. The organization's website connects packaging professionals from over 120 countries and receives thousands of unique visitors monthly. It has successfully completed various packaging consulting projects for clients covering areas like new product development, packaging optimization, customer surveys, quality assurance processes, product testing, and gap analyses.
1) The document discusses how automotive companies face challenges from globalization, economic uncertainty, new technologies, and increasing consumer demands. Their traditional business models may no longer be viable.
2) It introduces the concept of a digital loyalty network (DLN), which leverages digital technologies to integrate demand and supply chains. Companies pursuing a DLN strategy are up to 70% more profitable than others.
3) General Motors has made progress building a DLN through initiatives in customer relationship management and supply chain management. This allows them to better recognize customer wants, identify customers by value, and collaborate with suppliers to serve customers profitably.
This document provides an executive summary of Exicon, a consulting firm specializing in strategy and execution for mobile and internet communication services. Exicon customizes teams to match client project needs, drawing from a network of specialized independent professionals focused on areas like developer programs, applications, APIs, mobile money, and market strategies. Since 2001 Exicon has worked with Fortune 500 and digital startup clients globally. It focuses on underserved, growing, and fragmented markets and helps launch and resource startups in communications and software. Exicon believes innovation results from the profitable implementation of ideas and strives to nurture it through leadership, culture, resources, and collaboration.
4. Behaviors Have Forever Changed
1985 1995 2012
Personal Knowledge Collective
Productivity Distribution Empowerment
Office suites E-mail attachments Social software
Individual content Content distribution Mass collaboration
Filing cabinets Computer networks People networks
Personal Teams Collectives
Are you prepared for this fundamental empowerment shift?
5. Key Issues
1. What is the impact of social media on business
today?
2. How are enterprises employing social media to
drive new behaviors?
3. What steps should organizations take to create
an effective social media strategy?
6. Poll: How would you characterize your
organization's social media initiatives?
• We’re trying to figure out what to do, but haven’t
implemented anything yet
• We’re experimenting with social media internally
• We’re experimenting with social media externally
• We’re well underway with a number of initiatives
• We’re old pros with social media
7. What Is Social Media?
• Social networking
- Social profiles
- Social network analysis Social media is an
• Social collaboration interaction channel
- Wikis opened for the
purpose of mass
- Blogs/microblogs
collaboration
- Collaborative office
• Social publishing
- Content sharing Social technologies
- Content aggregation
enable social media
channels
- Social publishing
• Social feedback
- Social rating, ranking,
commentary
- Social content structure
8. Consumer and Business Needs Are Not
That Different
What do consumers
do on the Web?
Keep informed of what friends
are doing and thinking
Easily tap into friends
opinions and advice
Mobilize them for
events and causes
Control what others can
see and know about them
Tailor their tools with
extensions apps
Tag videos and postings
that friends should see,
filtering out the noise
Know which sources and
websites friends use
9. Consumer and Business Needs Are Not
That Different
What do consumers What do workers do
do on the Web? on the Web?
Keep informed of what friends Keep informed of what colleagues
are doing and thinking are doing and thinking
Easily tap into friends Easily tap into coworkers
opinions and advice opinions and advice
Mobilize them for Mobilize them for
events and causes events and projects
Control what others can Control what others can
see and know about them see and know about them
Tailor their tools with Tailor their work platform
extensions apps with extensions apps.
Tag videos and postings Tag content (videos, docs,
that friends should see, etc.) that friends should
filtering out the noise see, filtering out the noise
Know which sources and Know which sources and
websites friends use websites colleagues use
10. People Power vs. Hierarchy
• Core principles — people
and community-centric:
1. Participatory
2. Collective
3. Persistence
4. Independence
5. Emergence
6. Transparency
• Mass collaboration is the
differentiator
• Amplify your enterprise
11. People Power vs. Hierarchy
• Core principles — people • Are we prepared to:
and community-centric: - Shift the leadership model away
from command and control?
1. Participatory
- Evolve it to one where leaders
2. Collective listen and engage with employees?
3. Persistence - Let employees speak freely with
one another?
4. Independence - With the management team itself?
5. Emergence - Deal with some managers’
perception that using social
6. Transparency
software tools doesn't equate to
• Mass collaboration is the productive work time?
differentiator - Integrate social media into our
workflows so it becomes a vital tool
• Amplify your enterprise for how we get work done?
12. Poll: What is the top reason your
organization is investing in social media?
• Strengthen customer relationships
• Enhance brand awareness
• Share information with business partners
• Help people find and work better with each other
• Meet CEO or board objectives
13. It's Not About Technology — Aim for
New Behaviors
• Collective intelligence
- Pooling contributions Finding Value in
Collective Behaviors
• Expertise location
- Finding the one in a million
• Interest cultivation
- Sharing interests
• Relationship leverage
- Cultivating weak ties
• Flash coordination
- Organizing the masses
• Emergent structures
- Unearthing reality
14. Look for Opportunity Beyond Marketing
R&D Manufacturing Marketing Sales HR
KPI: Time to
KPI: Time to KPI: Material
KPI: Material KPI: Market
KPI: Market KPI: Sales
KPI: Sales KPI: Recruitment
KPI: Recruitment
market
market quality
quality share
share close rate
close rate effectiveness
effectiveness
Initiatives
Initiatives Initiatives
Initiatives Initiatives
Initiatives Initiatives
Initiatives Initiatives
Initiatives
•• Project work
Project work •• Quality council
Quality council •• Sentiment
Sentiment •• Q&A expertise
Q&A expertise •• Development of
Development of
space (plan
space (plan community of
community of analysis data
analysis data engine
engine job descriptions
job descriptions
development,
development, practice
practice review
review •• Forecast
Forecast •• Candidate
Candidate
review and
review and •• Supplier quality
Supplier quality •• Sales training
Sales training projections and
projections and interviews and
interviews and
update)
update) assessment
assessment course creation
course creation review
review evaluation
evaluation
•• Employee idea
Employee idea review
review •• Knowledge
Knowledge •• Win/loss review
Win/loss review
management
management sharing about
sharing about •• Alumni network
Alumni network
campaigns
campaigns campaigns
campaigns •• Social network •• Job posting,
•• Device quality
Device quality Social network Job posting,
feedback
feedback analysis for
analysis for candidate
candidate
•• Partner idea
Partner idea •• Device failure •• Campaign
Campaign influence search and
Device failure influence search and
management
management predictive concept testing
concept testing assessment background
predictive assessment background
campaigns
campaigns analytics •• Event publicity
Event publicity •• Lead check
analytics Lead check
•• Crowdsourcing
Crowdsourcing •• Special offers
Special offers generation
generation
NPD ideas
NPD ideas to followers
to followers
15. Poll: What social media initiatives do you
have underway?
• Customer facing driven by marketing/sales
• Customer support (call center)
• Employee facing driven by HR or IT
• Business partner facing driven by supply chain
• Nothing underway now
16. Simply Providing Social Tools = Failure
A "provide and pray"
approach has about a 90%
failure rate
Radical benefits result from
delivering social solutions You can't
install
Providing a tool
won't transform
innovation behaviors
A social media solution
is the right tools targeted
at a defined purpose
17. Process for Developing a Social Media
Strategy (Internal and External)
Enterprise Vision Social Media
for Social Media Impact
Solution Strategy
Impact Domain 3
Impact Domain 2 Purpose Road
Domain 1 Map
Who
LoB, IT, Marketing, Social Media
Business/Mission HR, Legal,
Goals and Portfolio
Security
Objectives Assessment
Social Media
Business/Mission Sanity Check
Level Design
Considerations
Social Media
Solution
Requirements
18. Poll: Who is leading your social media
initiatives?
• Social media steering committee
• Line of business (e.g. marketing, sales)
• IT
• HR
• Multiple groups are leading separate initiatives
19. Seven Characteristics of a Good Social
Media Purpose
1. Magnetic Impact Domain
P
2. Aligned P P P
3. Properly-scoped P P
4. Promotes Evolution P P P
P
5. Low risk
Assess
6. Measurable
7. Community-driven P P P
P P P P
P
P P
P
20. Client Example: Tech Support
Purpose Road Map for Community-Centric Tech Support
P9-Provider
Services
P4-Innovative
Technology Uses
P10-Beta Testing
P2-Technology
Awareness
P12-IT
P11- Mentorship
P5-Tips and Technology
P1-Community- Techniques Related On
Delivered boarding P13-
Answers Technology
Training
P8-Service
Feedback
P3-Shared IT P6-Issue
Experiences Resolution
P7-Desired
Features and
Functions
V1.0 V2.0 V3.0 V4.0 V5.0
Purpose Growth Over Time
21. Five Critical Failures
1. Goal incongruity
The purpose doesn't match
strategic goals, business
needs and audience desires
5. Inauthenticity 2. Process disconnect
Programs lack passion Social media programs
and energy, submerge are not connected with
individual creativity other business functions
4. Monologue 3. Multiplicity
Ignoring the potential for Many uncoordinated efforts
discussion and collaboration that reduce effectiveness
with the collective and cause confusion
22. Five Success Plan Recommendations
1. Consistency
Keep the purpose consistent with
strategic goals, audience needs
and the response authentic
5. Creativity 2. Coordination
Let individual creativity, Make sure forays into
passion and energy emerge social media are not
disconnected from other
business functions
4. Conversation 3. Charter
Engage with the collective by Assign responsibility for
creating opportunities for plan development,
discussion and collaboration education, execution,
governance and refinement
23. Action Plan for Social Media Leaders
and Teams
Monday Morning
- Start examining how social media is already impacting your business
context.
- Monitor what is being said about you, your products, your competitors
and your industry.
Next 90 Days
- Assemble a team and build a social media strategy.
Next 12 Months
- Deploy a social media initiative from the strategy.
- Begin evolving leadership and corporate culture in a directions
toward social media affinity.
- Plan for and execute on building a corporate competency in
social media.
24. Related Gartner Research
Defining A Social Media Strategy: Identify Audience and
Engagement
Carol Rozwell (G00205700)
Look Beyond Marketing for Competitive Advantage With Social
Media
Carol Rozwell, Anne Lapkin, Chris Fletcher (G00205916)
Case Study: Virtusa's Social Media Plan Begins With Purpose
Definition and Employee Education
Carol Rozwell (G00175878)
Toolkit: Employing a Purpose Road Map to Build and Execute a
Social-Media Strategy
Anthony Bradley (G00171822)
User Survey Analysis: U.S. Enterprise Adoption and Usage of
Social Media, 2009
Venecia Liu (G00172445)